Clarify the clothing store shopper's work

In the many factors that affect the sales performance of brand clothing stores, shoppers have a pivotal role. Clothing is the need for good communication and exchange, repeated selection and comparison, many experiences and thinking in order to complete the transaction of goods, so the clothing shopper must do their part of the work, the following I specifically for you.

Work content, merchandise layout and display skills

China's apparel retail for a long time the customary counter display, applicable to the traditional clothing varieties of a single, a lack of choice, style changes in the era of less, with the emergence of modern clothing diversification, fashion, personalized features, the counter display will be difficult to adapt to, more and more apparel sales stores using the open frame pattern. Clothing display not only need to clearly show what the store sells, but also to maximize the display of the beauty of the clothing. Clothing sales strategy is first and foremost creativity. That is, what is embodied, what information to the customer, ready to achieve what effect; and then the design. With a unique shape, harmonious colors, smooth lines to reflect this idea; Finally, the layout. The creativity and ideas with the layout of the form presented to achieve the best results. Therefore, the shopper must learn the merchandise layout and display of relevant knowledge, learn the skills of merchandise display, in order to form a sustained attraction to customers and bring a huge impetus to sales, improve sales performance.

Work content two, different styles of clothing with

Faced with the increasingly severe climate environment, "low carbon" has become in the current economic and social development, people's attention to the new focus. People advocate green fashion culture, set up low-carbon clothing consumption of new environmental protection concepts, the society appeared in the "one dress to wear" the lowest carbon, "mix and match" the most fashionable, "personality first" trend. Trend. Once clothing sales "dictionary" in the "let the customer choose their own" law has long been obsolete, shoppers must learn to dress skills, mix and match skills, according to the customer's image and temperament to recommend clothing. In fact, the vast majority of customers on their own body proportions, temperament and image, clothing awareness is relatively vague, many customers in the choice of clothing, relying more on "intuition" or "set inertia of the dress". Therefore, shoppers should rely on their own understanding of clothing and customer characteristics, so that customers can try more clothing with the customer a different fresh experience. Good collocation technology not only attracts customers, but also improves the sales volume of clothing, thus improving sales performance.

Work content three, adjust the store background music

It is very easy to ignore the point, but the background music is very important when shopping, it will give people a different feeling: in the elegant environment of the store to play the elegant music, often make people with which will be high-grade clothing associated; and the bustling streets of the popular music, often with the popular clothing styles are consistent; Rhythm of light and lively music and casual wear image coordination; noisy and chaotic shouting, can only be matched with cheap products. The lively scene makes people excited, stirring up the shopping impulse, but also easy to make the shopper produces irritability and fatigue, and thus indirectly affect the mood of the customer. Some stores tend to play music that is not suitable for the situation, some shoppers do not know this knowledge, only according to their own preferences to play the music, therefore, the shopper is very necessary to guide the training of relevant knowledge.

Work content four, information collection

The sales terminal is the forefront of the market information collection and window, therefore, working in the terminal shopping guide is the best way to collect customer feedback on the brand and customer opinions. Store operators should pay attention to this channel, the development of the collection of feedback forms and sales journals, requiring shoppers to fill in the standard, and can be used as an important basis for decision-making. The company's goal is to provide the best quality products and services to the customers, and to provide the best quality products and services to the customers, and to provide the best quality products and services to the customers.

Work content 5: shopper sales of the highest realm is "sell yourself"

Most of the store shopper sales performance and shopper salary linked, therefore, some shoppers in the sales process there is "too hasty" problem, too eager to think of the best way to get the best out of the store, and the most important thing is to make sure that you have a good sales experience. In marketing, the highest state of selling products is "selling yourself", that is, the customer is not attracted by the product to buy, but because of the full trust of the salesman's character and professional knowledge to produce the purchase behavior, so the shopper to sell clothes, more importantly, to become a friend of the customer to show their own inner sincere charm, to move the customer with the exchange of heart and mind to move the customer's heart. The exchange of heart and mind to move customers to improve sales performance.