What are the characteristics of new media?

New media has the following characteristics:

1. Interactive: New media is a two-way communication medium. Users can enjoy, create and comment on content on the Internet, and interact with the media. Compared with traditional media, new media is more personalized and customized.

2. Instantaneity: New media can realize instant information transmission and dissemination, receive and produce information anytime and anywhere, which greatly improves the speed of information dissemination. The new media has also greatly shortened the information transmission chain and eliminated the limitation of time and space.

3. Multimedia: The content forms of new media are very diverse, including text, pictures, audio, video, games and other forms. New media makes the content more vivid, diverse, informative and effective, and has advantages in improving users' reading experience and sense of participation.

4. Personalization: Personalization of new media is to provide users with content that is more suitable for their interests, preferences and behaviors, so that information has a higher hit rate and accuracy. Personalization is also manifested in the socialization, community and user generation of new media, providing users with more detailed and intelligent services.

5. Networking: New media information is mainly disseminated and exchanged through the Internet, so its dissemination scope is not limited by geographical location, nor by fans and subscribers of traditional media. New media can gather the wisdom and strength of users around the world to create and deliver richer and more diversified content.