Corporate image publicity planning copywriting

Corporate image publicity planning copywriting

Prologue:

Picture: live + animation

Close-up - Close-up of a heavy antique-colored wire-bound book, the heavy seal falls down with a thud, and the texture of the cover highlights the large, square, golden characters: "King".

Bend, move - the whole book is covered in golden light, see the word "king" on the cover rotating rapidly, and different fonts.

Push, Special --- "Wang" word stop rotating, fall fixed, and become the logo of Ace Enterprise. subtitle: Century Ace, the ultimate glory! Wang door industry (to create the world's first brand of wooden doors)

Narrator: There is a kind of origin, after thousands of years, worthy of our eternal tide. There is a pedigree, noble and elegant, taste the heirloom luxury life. Hundred years of craftsmanship, a long history. An era of honorable memories, an ace, open a family's illustrious story.

The first chapter

Corporate branding

Face: live action + special effects

A European-style palace in the distance, the camera draws closer, a European-style door slowly opens, a golden color in front of the camera. The camera switches to a modern villa gate.

Style: highlight the European style, the atmosphere of the people

The camera cut to the real scene, showing the current situation of the enterprise and comprehensive strength. The editing speed is slightly faster. The camera switches out the busy scene in the company's plant (large view, close-up operation, designers designing new wooden doors), outside plant, production workshop, finished goods warehouse, forklift loading shots, research base scene, timber base scene

Narrator:

Zhejiang Wang Door Industry Co., Ltd. is located in China's wooden door capital - China Jiangshan, the company occupies an area of The company covers an area of 200 acres, has more than 1,000 dealers and more than 1,000 employees in the enterprise. Since its establishment, the company has been committed to the research and development of various types of doors. The company's products include five series of more than 1,000 kinds of styles, has become one of China's complete door, the scale of the production enterprise. The company now has a showroom and 3 production bases, the company has today's international first-class production equipment and technology. The company has passed the China Famous Trademark China Wooden Door Top 30 Enterprises, the green enterprise ISO14001 certification, ISO9001 international quality management system certification, the European Union CE certification, and so on. (Various certificates of the photo)

The company from the beginning of the founding of the "comprehensive branding" strategy, heavily invited the Hong Kong film star 〃 Mr. Lui Leung-wai for the company's brand spokesman (the camera switches to Mr. He and Lui Leung-wai's handshake photo) and has established a market competitive production network, design network, marketing network, service network. Facing the competition in the market, the company from overseas large-scale introduction of automatic production line equipment to take the "modern industrial production" of the development of the road, the development of economies of scale, the production of up to more than 1,000 models of products, best-selling at home and abroad.

The company's products are exported to more than 80 countries in the domestic market and foreign markets have met with a high reputation. Ace people's dedication to the spirit of perseverance in the pursuit of perfection, to provide our customers with better products and more attentive after-sales service of the exact guarantee. We try our best to create a safer and cozier home for our customers. In the brand strategy, Ace people persistently shaping the "Century Ace" brand, through the brand to achieve differentiation, the value of the product to enhance the value of the brand, and ultimately the brand into the company's core competitiveness.

The second chapter

Enterprise products

Picture: to the actual shooting

1, product details, finished products, the effect of the interior 2, the selection of materials, carving, sanding, baking varnish, assembly and finished product Narrator: "Century Wang" Series is a series of products for the consumer groups to create a series of Wang door industry. In the design style, efforts to express the details of life exquisite, aesthetic, noble requirements, emphasizing the dignity, luxury, health, environmental protection life and the perfect combination of international trends, for the consumer groups to create a unique proposition of life with a noble lifestyle. The products are designed by Italian design masters, perfectly combining Chinese modern elements and Italian Milan's noble fashion elements, to meet the pursuit of "urban white-collar" life taste with the product positioning of "noble-fashionable-environmental-friendly-low-carbon". This series of products adopts creative relief painting technology, highlighting the texture of the wood, the natural flow of fresh living atmosphere, taste in the details of the quiet flow. In the processing, each "Century Ace" wooden doors are carefully crafted through 123 processes. 123 process road testing, strict process management to ensure that the outstanding "Century Ace" product quality.

"Century Ace" series of wooden doors are imported rare wood species and the international popular composite wood structure, complex and sophisticated technology, not easy to deformation and cracking. The whole series of products using Japan, Germany imported paint, formaldehyde content reaches the international Eo level standards (international environmental standards), is the king of the door industry's best work.

Perfect quality, classic design, luxury taste, let a price achievement of a creation of the classic we uphold the pursuit of high-end quality, in the pursuit of quality, carefully selected, excellence, each wooden door after strict hand-selected, hand-polished, hand-planed, the harsh requirements of the wooden door, is the king of the perfect idea of quality.

Subtitle: the creation of art and sculpture, to realize the "civilian price, to get the aristocratic enjoyment," feel the unique value of Wang.

Narrator: Zhejiang Wang Door Industry Co., Ltd. adhering to the "excellence, the pursuit of perfection," the pursuit of the corporate purpose of the 6 cutting-edge manufacturing 5 characteristics of the process of the 5 quality inspection standards to create the first wooden door industry, "the professional wooden door design room"

The camera switches to the "professional door design room"

Narrator: Zhejiang Wang Door Industry Co. p>

The camera switches out of the company's various types of products: 1, Crown wood carving series 2, lacquer royal style series 3, armored door series 4, Shuya door series 5, green ecological door series 6, craft fashion series 7, simple fashion series 8, the king of the European series 9, the art of the tide series 10, the original wood heirloom series (the above series are to the scene of the shooting plus the effect of the chart shall prevail)

p> Crown log carving series-subtitle: honorable, luxury! Narrator: the mastery of the craftsmanship of the exquisite technology, for the taste of life into a new vitality! Noble extreme born elegant, treasured luxury, open the door to the heart of honor.

Roasted lacquer royal style series - subtitle: high quality, living in good, fusion atmosphere! Narrator: from the sixteenth century European Renaissance antique furniture design inspiration, to the elegance of high-grade projects, interpretation of the "Chinese family a trust" of the legendary story!

Armored Posture Door Series: The simple frame combination presents a stronger three-dimensional visual effect.

Shuya quiet door series - subtitle: strong impact resistance, thermal insulation, sound insulation! Narrator: take the lead in introducing the latest 'German-style craft door equipment, with German quality to create a new style of life aestheticism!

Green Wind Ecological Door Series-Subtitle: Green environmental protection, bring green and healthy enjoyment to your life!

Craftsmanship Fashion Series-Subtitle: Formaldehyde release to meet European standards, practical and artistic as one, green! Subtitle: Simple style series - simple, bright, fashionable abstract

King continental series - noble, elegant

Art trend series - modern, art

Original wood heirloom series - aesthetic modeling, fluent Lines

Picture: the office staff into the work of the state of work, Mr. He led the sales team to work passionately state close-up. Narrator:

Ideas determine ideas, ideas determine the way out. Ace's leadership is clear and keen to see this. They know that value comes from creation. Benefiting oneself must first benefit others. Adhering to the people-oriented, pragmatic approach to governance, Ace has always been market-oriented, put the customer in the first place. Adhere to the economic benefits as the center, optimize the team, optimize the mechanism, optimize the operation, and strengthen the construction of enterprise culture. Through continuous creation, we create value for customers, benefit for the enterprise, happiness for individuals and wealth for the society, so that all Ace people and the society at large can live a more meaningful life. In the company's strategy, we emphasize the strategic development principles of seeking truth from facts, easy balance of development, and seeking speed from stability

Development principles; relying on traditional industries, we take the road of science and technology to develop the industry, and seek and reach the strategic positioning of the combination of industrial capital and market capital. Five years to lay the foundation, ten years to practice internal strength, twenty years to become famous in the business world. Ace people have come all the way. Under the policy of steady and efficient, we have built a learning, innovative and practical team organization with rich executive power. In the brand strategy, Ace people perseverance in molding to create a corporate platform, through the brand to achieve differentiation, to enhance the value of the product into the brand value, and ultimately the brand into the company's core competitiveness.

Picture: The camera switches all the way to the busy scene of the office, the meeting panorama, the factory panorama, the city panorama, and the airplane shot.

Narrator: Ace Door, formally with a high-quality, high-efficiency solidarity team, to provide customers with better products and more intimate after-sales service to protect, try to create a safer, more cozy and better homes for customers.

The third chapter

Corporate vision

Screen: real + animation

The screen cut to a map of the world.

From the granite texture of the map to a live map of the world's major cities. Finally, the Ace logo is shown in its entirety in the center of the screen, framed.

Narrator:

A kind of taste, a kind of life, a cause

Choose Ace Door, a member of the big family that extends to more than eighty countries and regions all over the world! On the way forward, no matter when, you have us behind you!

In the face of the future, we will face the international, we will be quality, integrity to create Wang brilliant tomorrow!

Epilogue: China's wooden door industry show of the brand-century Ace