What kind of product is Bilibili?

In fact, the respondent first knew B station, is used to catch up with the hottest dramas of the moment, watch the favorite artists to share small yellow pictures (ahem, not the kind you think).

? First of all, I want to emphasize that B station is definitely not just a secondary yuan video site with pop-ups.

Station B's traffic and propagation speed far exceeds that of regular websites, and more accurately, it is a community with its own cultural character.

1.? The core user group of B station

The main users of B station are a group of students and young people who have just worked.

They have a key label of "secondary yuan" and a strong otaku culture. They mainly focus on animated dramas and like to share their experience of watching dramas with others through pop-ups.

These second-generation cultures have turned B-station into a community where everyone has a sense of cultural identity, and where there is a strong bond between users and the platform, and between users and users (Upmasters and fans).

It is this cultural atmosphere that makes the overall character of B station users more polite, higher quality, and very receptive to new things (later analyzing the role of this point for Upmasters who provide content on the station).

? (1)? Unique UGC content

Video sites without original content are hard to succeed and users will lose their stickiness.

Station B has many Upmasters who tirelessly carry and produce video content, and a group of interested and friendly users, through pop-ups, positively return to the Upmasters, stimulating them to continue to deliver content, thus transmitting community culture and building community cohesion.

So rather than content being the competitiveness of B-station, the Upmasters themselves are.

(2)? Ghost culture

The ghosts on B station are so entertaining that they usually start spreading as soon as they come out, and then catch fire all over the internet and are so well respected that B station has also started launching the Summer Nights Ghost Rewards since 2015.

(3)? Pop-up culture

Pop-ups are the most important cultural component of B Station as a community, and the experience is invasive, basically watching any video will be filled with snowy pop-ups, and for the user, this is itself one of the demanded experiences of watching a video (to have a group of people watching it together, laughs).

(4) No video patch ads

The fact that B station has no ads has somehow attracted a small percentage of users to choose to watch dramas here.

But the fact is that the core users are "cultivated" by regular video sites, and don't choose to settle in the community because of the lack of ads, although this is something that we need to pay attention to as awareness of copyright continues to grow.

3.? Station B's business model

(1)? Revenue Sources

The revenue sources of Station B are mainly in the form of advertisements (not in video broadcasting), game operation, contracting of fan dramas, and peripheral e-commerce.

Currently B accounted for the beginning of participation in the production of animation, but the conversion of content into IP is risky, even the Internet industry giant Tencent can not guarantee that each operation of the IP can be successful, coupled with the lack of experience of the B station, this point still needs to be observed.

(2)?The direction of development of B station

In fact, B station now has more than just secondary culture, from the beginning of the Hatsune, to the anime and manga drama game, and now the pan-entertainment community.

Station B keeps adding elements, and the user base is growing. The user viscosity and spread of Station B is quite commercially viable, especially since they focus on a younger user base.

It may be hard for people who don't know about B-stop to imagine that this site has had various collaborations with Durex, Microsoft, Sina, Tmall, Xiaomi, Taobao, Zhihu, and Hufen.

Taking the 2016 Xiaomi MAX release as an example, it was synchronized with a pop-up live broadcast on B station and launched a boring live broadcast that lasted for 19 days, **** nearly 40 million people watched the live broadcast and sent over 300 million pop-ups cumulatively.

In summary, B station is a good site, its value seems to be underestimated at present.

Personally, I think that even if we don't go in the direction of advertising and VIPs on regular video sites, the high-quality users of B-site are worth digging for, and I believe that with the emergence of new features of Internet products, there should be more fun and commercially viable modes to emerge.

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