What are the pros and cons of net red live bandwagon?

1, Pros: according to the "2019 net red e-commerce eco-development white paper", the purchase conversion rate of traditional e-commerce is only 0.37%, social e-commerce is 6%~10%, and the top net red e-commerce can reach 20%. Cao Lei, director of the e-commerce center of Nethersole, told the reporter that compared with traditional TV shopping programs, stronger interactivity and more diversified scenes are important weights of the live broadcast model to attract e-commerce.

2, cons: live with goods is not a panacea, because the platform's attributes vary, the anchor's ability to realize the cash is also difficult to guarantee. The reporter combed through and found that at present, Taobao live the largest carry goods category is clothing, followed by beauty, again mother and baby, food, jewelry, etc.; fast hand live popular categories are mainly low margin, go to the inventory of goods; jittering sound platform popular categories are mainly beauty.

Peipei, an analyst at IFC Securities, said that the demands of the core users of each platform are different, and not everyone can accept the bandwagon. For example, the long video platform to engage in bandwagon is pure nonsense, pure show live, game live platform is also not suitable for excessive bandwagon.

Expanded:

"Live + e-commerce" mode:

Merchants attach great importance to the live broadcast is not understandable, but to reduce the expectations of the live broadcast of goods, not all products are suitable for live broadcast form, but also to ensure the quality of the off;

For the consumers, do not blindly believe in the netroots of the band, because the other side does not have the ability to audit, and can not guarantee the quality of the goods. have the ability to audit, and can not guarantee the quality, but to go to the guaranteed big brands to buy; for the anchor or want to enter this industry, focus on the quality of the product, focus on the degree of publicity. In addition do not regard it as a profession that can get rich overnight.

People's Daily Online - Netflix live with goods gradually return to rationality: not all products are suitable for live broadcast