What are the types of font design styles?

Common font design styles:

1. Sans Serif: This font has no serifs and no flourishes at the end of the characters. The word weight of their strokes is uniform, and the axis is completely vertical. Sans-serif fonts appear denser in body typesetting and are also clearly recognizable when set in small font sizes. Sans serif fonts have been widely used in reading text for the past fifty years.

2. Bold serif fonts: The result of combining the boldness of sans-serif fonts with the horizontal emphasis of serif fonts, they are characterized by consistent stroke weights across the board. Serifs and stems have the same word weight and are therefore thicker, and the body of a bold serif font is wider than that of a regular font.

3. Old style fonts: characterized by organic contrasts in stroke weights - strokes are designed with brushes or pens; curves have angular or sloping axes; small x-heights clearly define lowercase letters. Character ends are pear-shaped, and lowercase letters have smaller openings. This font is usually shown as pale and simple, the font is plain and simple, full of the charm of the ancient times, can bring people a feeling of nostalgia, this personality of the font is suitable for traditional products, folk art and other topics.

4. Transitional fonts: the contrast of the strokes has been greatly strengthened, and more rationally applied - its sense of rhythm is very obvious. The x-height of the lowercase letters is greater, the axis is more vertical, the serifs are sharper and more pronounced, and the arcs of the characters connect quickly with the stems.

5. Variant: This is a slightly childish, decorative as well as childlike headline font. It is visually expressive, but not suitable for use in long texts, the font, including such as inspiration from the writing and the creation of strange and complex writing, as well as with the function of clarification or concept of special fonts. The shape of the font is vivid and lively, with a distinct sense of rhythm and rhyme, rich and bright colors, giving people a feeling of vitality. This personality font is suitable for children's products, sports and leisure, fashion products and other topics.