Dissecting Xin Xuan's profit with goods is hot, why can the anchor with goods have huge income?

Nowadays, in the network information age, online shopping has become an indispensable part of people's lives. We can buy what we want at home. If we are not satisfied, we can return the service for 7 days without reason, which saves us a lot of time and cost. The rapid development of live broadcast with goods in recent two years is another shopping method based on online shopping, which is different from traditional TV shopping. We can buy a lot of things with high cost performance by live broadcast with goods, but the problems of live broadcast with goods have also been exposed one after another.

1. The goods overturned in Simba.

The ready-to-eat bird's nest sold by Simba, the anchor of online celebrity live broadcast, was reported to be sugar water, and there was no bird's nest in it. The news touched the hearts of many viewers. Didn't such a well-known anchor do a good job of product screening before selecting products? Then it was reported that the actual purchase price of a moon cake sold by Simba was 45, but the live broadcast actually sold twice the price. We can't help but sigh that our original intention of going to the live broadcast room is to buy good things at cheap prices, but this phenomenon has not chilled the hearts of consumers.

Second, why can the anchor with goods have huge income?

Now, with the rise of live broadcast with goods, all walks of life are selling goods live, and even many stars are involved in live broadcast with goods, and the profits inside are beyond our imagination. Every time an anchor sells a product, there is a corresponding commission, and not all businesses can choose, especially the live broadcast rooms of some popular anchors, which also need to pay a high into the pit fee. Therefore, the income of the anchor with goods is huge, and everyone has come to this industry.

Third, what do we need to do with live broadcast?

First of all, when watching the live broadcast, everyone thought that I would lose money if I didn't buy this thing, which was so cheap, but when I bought it back, I didn't think it was what I needed. This is a typical impulse consumption, consumers must not impulse consumption. When watching the live broadcast, everyone needs to buy it on demand. At the same time, I hope that the relevant state departments can formulate relevant laws and regulations for the live broadcast industry, so that the industry can be more standardized and better protect the interests of consumers.