How to do rural e-commerce

The development of rural e-commerce requires the following measures:

First, formulate promotion policies as soon as possible. Take rural e-commerce and expanding rural consumption as policy breakthroughs and experimental fields to promote rural development, and give priority to policy innovation in the field of rural e-commerce.

Second, actively cultivate the market system. Actively promote the pace of rural informatization construction, make full use of the opportunity of national development of information industry, western development and contiguous poverty alleviation, and strengthen the construction of rural electronic information infrastructure; In-depth investigation to understand the needs and bottlenecks of rural e-commerce, combined with rural characteristics and resources in different regions, to promote the development of rural e-commerce in some categories, fields and platforms.

Third, strengthen the construction of support system. Strengthen rural e-commerce training, focus on cultivating "new farmers" who adapt to new agriculture and Internet society, strengthen the training and introduction of business marketing, online shop decoration and after-sales service talents, and strengthen public welfare and inclusive rural e-commerce training; Increase financial support, provide a certain scale of e-commerce special loans to potential and capable farmers, assist e-commerce users and logistics enterprises to expand their markets through subsidies and interest subsidies, and support rural e-commerce users and logistics enterprises to realize small-scale socialized financing.

Fourth, promote the integrated development of enterprises. With the development of major e-commerce platforms and the introduction of measures to support rural e-commerce, we should encourage the use of third-party platform service providers to continuously innovate high-quality and low-cost service products, encourage the development of rural e-commerce customized services, help farmers' online merchants reduce operating costs, and encourage further transparency of network platforms.