How will advertising media develop in the future?

Very good. In 2022, the advertising market in China will exceed one trillion yuan.

Under the impact of internet advertising, it is difficult for traditional advertising to reach modern people in the past. However, the traditional media attached to traditional advertisements still maintains its influence and credibility. Diversification, accurate positioning and digital transformation are the three transformation opportunities that the traditional advertising industry should grasp in the future.

In the future, the advertising industry of all media will not be independent and single. Combinatorial marketing, that is, a brand can use a variety of media to create an integrated marketing system, maximize audience coverage and enhance brand influence.

This also means that, in fact, there is no complete competition between the sub-advertising industries of different media. It will be a new trend for the advertising industry to cooperate with each other and give full play to their absolute advantages. In the future, the integration and integrated development of different media segmentation advertising industry will be an important direction of advertising industry.