The difference between Internet users and traditional media audience

1, from the scope, the traditional media audience is a broad audience group, including television, radio, newspapers, magazines and other traditional media audience; and Internet users is a newborn audience group, only the network media audience.

2, from the total amount, the traditional media audience is larger than the Internet users.

3, from the interactive communication, the traditional media audience is in the position of being received, more passive, and a lot of feedback on this link; netizens through the inherent characteristics of the network, you can carry out more communication and expression.

4, politically oriented, netizens receive political advocacy is far weaker than the public. After all, the traditional four major media are the government's being the mouthpiece.

5, the audience characteristics, the traditional media audience contains all ages, income, gender, industry and other classes of almost all the people; and Internet users have their own characteristics.

6, the audience mentality, the traditional media audience is vulnerable to group pressure, convergence of psychological and other influences and choose a media product; and Internet users are more free of these pressures, more loyal to their own will.