Audi announced that it would stop producing fuel cars. Why is the traditional OEM unable to cope with the new energy war?

18 In June, Audi announced that it would stop producing gasoline vehicles and diesel vehicles within five years, and was ready to completely transform into an electric vehicle enterprise within 10 to 15 years. Audi officially said that this measure was taken to meet the new environmental protection standards in Europe, but in fact, a large number of traditional fuel vehicle companies in Europe announced that they would stop producing fuel vehicles several years ago, and Audi just followed suit.

1. Follow the trend of the times and enter the power market as soon as possible.

Many countries in the world have successively introduced timetables to ban the sale of fuel vehicles, and Italy will even ban the sale of fuel vehicles completely in 2024. If major automobile manufacturers want to sell cars in the no-sale area, they must launch a large number of new energy vehicles. As a traditional fuel car company, Audi launched the first electric car, E-tron, but the market response was not good. In addition, traditional fuel vehicle companies have deeply thought about the manufacture of fuel vehicles, which leads to electric vehicles driving like fuel vehicles. If Audi does not continue to follow up in the field of electric vehicles, once fuel vehicles are banned, it will be too late to make a breakthrough.

2. Even if R&D is stopped, fuel vehicles are still the main sales force.

Before Audi, many traditional fuel car companies announced that they would stop selling fuel cars. For example, Volvo said that it would stop producing internal combustion engine models in 20 19 years and sell1100,000 electric vehicles in 2025. But now, the fuel car is still the main sales force of Volvo, and the so-called electric car is nothing more than the T8 plug-in hybrid version, and the engine is still 2.0T For Audi, the fuel car will be its main sales source for a long time, and plug-in hybrid will also be the main transitional product of electrification of a large number of traditional fuel car enterprises.

3. With the rise of new forces, traditional fuel car companies are under pressure in the electric war.

In fact, not only BBA, but all traditional fuel car companies are unable to cope with this electric war, because in this electric war, their own brand advantages and R&D advantages cannot be reflected, and traditional OEMs are vulnerable to the new forces of building cars. At present, even though major traditional OEMs have successively launched electric vehicles, the main sales sources of new energy vehicles in China are Tesla, BYD and Great Wall Euler. After the idea of manufacturing fuel vehicles is solidified, it is a question whether traditional fuel vehicle enterprises can survive in this new energy war.

Generally speaking, the transformation of traditional fuel vehicle enterprises conforms to the trend of the times, but as they slowly introduce electric vehicles, we can find that both technology and configuration have a great shadow of fuel vehicles, and their own research and development cycle is long. In the next contest with new energy car companies, traditional OEMs will be even more powerless.