Why is Chinese radio drama a "new favorite"?

When it comes to radio dramas, everyone is no stranger. It is a form of radio and television art, early radio as a carrier, language, music, sound as creative elements, the charm of auditory art to maximize the potential. Back then, Mr. Cao Yu had this comment: "Radio drama is the goddess of charm, like poetry, like a dream, in the world of sound, so that people enjoy all the wonderful."

Radio drama has a history of more than 80 years in China, during which there have been many ups and downs. The 1970s can be considered the heyday of popularity for radio dramas. The Central People's Broadcasting Station (CPB) radio dramas were once followed by "News and Newspaper Abstracts", ranked second among the top ten types of programs. However, this "heyday" ended with the entry of television into the homes of ordinary people: from the mid- to late 1980s, the vast majority of radio stations stagnated in their radio drama production, and listenership also dropped sharply. 1996, radio drama ushered in the "second spring", which was recognized by the Central People's Propaganda Organization (CPCO) as the "second spring". This year, radio drama was included in the "five one project" by the Central Propaganda Department, greatly encouraging the morale of the radio, since then radio drama began to climb.

Transforming into a new favorite of the audience

With the advent of the era of integrated media, radio drama is the former "goddess of charm", gradually transformed into a "new favorite" of the audience.

From 2007 to 2017, Chinese radio dramas have flourished for 10 years, during which a large number of excellent Chinese radio drama producers have emerged on the Internet and gathered a large number of radio drama listeners, many of whom have realized the transformation from contacting to liking radio dramas. In the whole year of 2017 alone, more than 2,000 radio dramas were released on the Internet, opening up a new space for the cause of developing the art of radio drama in China.

The 2017 National Radio and Television Industry Statistical Bulletin released by the State Administration of Radio, Film and Television (SARFT) shows that in 2017, 231,100 hours of radio programs of radio dramas were produced, an increase of 58,500 hours, or a year-on-year increase of 33.89%, over 2016 (172,600 hours); at the same time, radio programs of radio dramas were aired for 948,200 hours, an increase of 33.89% over 2016 (83.2 million hours), an increase of 116,200 hours, up 13.97% year-on-year.

Promoting benign development

Broadcast dramas are experiencing growing pains even as they develop in full swing. For example, traditional radio dramas face problems such as narrow distribution channels and poor promotion. Internet radio dramas are also plagued by a weak sense of copyright, over-entertainment in the selection of topics, and a lack of financial support.

In the face of new media challenges, how to break the development of radio drama? It is the right way to actively embrace new media. Anhui Radio and Television Station radio drama writer and director Lv Hui has introduced, in recent years, they actively dance with the new media ****, through the micro-digital technology on the Internet audio graphic fusion dissemination, to create the length of 10 minutes within the micro radio drama. Because of its low cost and short production cycle, it is easy to form a large-scale production; the length of each episode is less than 10 minutes, which is in line with the habit of fragmented reading and listening in the era of new media, and is convenient for cell phone dissemination. The series of programs has attracted widespread attention, forwarding and praise, and has become a successful attempt to integrate media innovation.

The exploration made by Anhui Radio and Television in the dissemination of radio dramas is also worthy of reference. In addition to broadcasting their radio dramas on the Central People's Radio and Anhui Radio and Television frequencies, they have also opened micro-drama channels on mainstream websites and audio software and forwarded them on microblogs and WeChat public numbers, sharing them with cell phone users. This combination of media tools has resulted in a geometric increase in audience size.

Radio drama theme and selection of colorful, how to unify the artistry and news, ideology, listenability?2016 summer, Hubei voice "micro radio drama" team launched "2016 flood control memory" series of news micro drama, with colorful sound elements to show the story of the flood, and has been recognized by the majority of listeners and the market. The majority of listeners and the market recognition. Facts have proved that the effective combination of high-quality audio content with the promotion of positive energy and socialist core values is a new requirement and trend in the development of radio drama.