Traditional Culture Encyclopedia - Traditional culture - How can pet stores operate with new retail thinking?
How can pet stores operate with new retail thinking?
Doing pet store operations through new retail can be done through the following dimensions!
"Combination of online and offline communities, integration of upstream resources, building supply chain, logistics and transportation, data accumulation, cloud computing, AI intelligent algorithms".
1. Construct a three-dimensional marketing scene.
Three-dimensional marketing scenarios through online, community, offline, with OMO mode to open up the three-dimensional space.
Output pet-related content through social media platforms, using headlines and other intelligent recommendation platforms to attract traffic, relying on the ecosystem (Baike, headlines, microblogging, public number) has a certain number of fans, in the respective ecosystems diversion to the program to do transactions to transform the colleague to capture user data.
2. Integration of the supply chain of upstream manufacturers
Provide consumers with high-quality, preferential goods and services, through the user groups of the small program, to help the upstream of the third and fourth tier brand sources, for the first and second tier brand interception.
Provide users with cost-effective goods.
3. Logistics and transportation
Cooperative logistics companies to reduce the cost of transportation expenses, to provide users with efficient experience services.
4. Data Accumulation
Provide services to users by framing marketing scenarios and capture user data through services. Accumulation of big data of pet commodity demand users.
5. Cloud computing
Manage computing resources, network resources, storage resources with cloud computing, and then use the data to analyze the user profile through the algorithms of AI, to help merchants optimize the service scene!
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