Traditional Culture Encyclopedia - Traditional culture - Analysis of tea target consumers
Analysis of tea target consumers
1. age analysis: the age of tea suitable for consumers is mainly between 25 and 60 years old. People in this age group pay attention to health and quality of life, and have enough knowledge and acceptance of tea.
2. Analysis of drinking habits: Consumers who like tea and pursue quality of life insist on drinking good tea every day. They usually pay attention to the quality, nutrients and taste of tea, like to try different kinds of tea, and are willing to pay higher prices for high-quality tea.
3. Regional analysis: Tea consumption is mainly concentrated in southern provinces of China, such as Fujian, Guangdong, Zhejiang and Yunnan. The traditional tea drinking culture in these areas is profound, and consumers' awareness and acceptance of tea is also high. In these areas, the consumption market of tea is broader.
4. Gender analysis: The proportion of men and women in the tea consumption market is relatively balanced, but relatively speaking, women know more about tea drinking culture and tea tasting, and have higher evaluation on the appearance, aroma and taste of tea.
To sum up, the target consumers of tea are people aged between 25 and 60 who pay attention to quality life and health, like to taste tea and try different kinds of tea, live in the southern provinces of China and have a balanced gender ratio.
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