Cultural ice cream has become a major scenic spots, museums, "standard". The last are caught in the homogeneous volume, for the phenomenon of scenic roll ice cream, how do you think?

With the booming development of tourism, more and more people choose to visit scenic spots and museums on vacation. These places not only bring people the enjoyment of knowledge and history, but also become a place for people to savor food. As a unique culinary experience, cultural ice-cream has gradually become a must-have product in various scenic spots and museums, but when the cultural ice-cream in each scenic spot tends to be homogenized, it is easy to cause tourists' aesthetic fatigue.

Analysis:

Reason - the existence of scenic spots "roll ice-cream" phenomenon, the reasons are manifold: First, tourists are willing to pay for tourism card, the flavor of mediocre ice-cream, because of the scenic elements, instantly become a "card magic weapon". The "card magic weapon", buy a cultural ice cream, concave shape, take pictures, send a circle of friends, do not have to send copy and positioning, can immediately convey the "I went to XX play" information. Second, the scenic spot input cost is low. In fact, cultural ice cream has long been not individual scenic creative works, but a complete industrialized industrial chain: from the design, mold, production, are responsible for professional companies, scenic spots only need to authorize can, can save a lot of energy. Third, the scenic area in the lack of innovation in cultural creativity, the pursuit of the hottest things of the moment, but did not focus on mining the local characteristics of the cultural connotation, resulting in various scenic areas of cultural and creative ice-cream are homogenized, cultural and creative ice-cream will have to desperately roll up.

Transition:

And for the above problems, it is suggested that scenic spots should be improved in the following aspects:

Countermeasures:

①In-depth excavation of the cultural connotation of scenic spots. Each scenic spot has its own unique historical and cultural background and natural landscape resources, and only by digging deep into these resources can we create unique cultural tourism products. For example, the Palace Museum, as one of the largest ancient architectural complexes in China, can create a unique cultural tourism product by digging y into the historical and cultural connotations to attract more tourists to visit.

②Strengthen cultural creative design and application of science and technology. Cultural creative design and application of science and technology is one of the key elements of cultural tourism products. Only by strengthening the cultural creative design and application of science and technology, in order to create a unique cultural tourism products. For example, Lijiang Old Town can attract more tourists to visit by strengthening cultural creative design and application of science and technology to create a unique light show and live performance and other cultural tourism products.

3) Focus on the differentiated competition of cultural tourism products. The phenomenon of following the trend of popular products such as cultural ice-cream reflects the problem of homogenized competition among scenic spots. Only by focusing on the differentiated competition of cultural tourism products can we form a differentiated competitive advantage. For example, Huangshan Mountain can create a differentiated competitive advantage from other scenic spots and attract more tourists to visit by developing unique products such as climbing ropeways and mountaintop hotels.

④ Strengthen the marketing and promotion of cultural tourism products. The marketing and promotion of cultural tourism products is one of the keys to attract more tourists. Only by strengthening the marketing and promotion of cultural tourism products can the visibility and reputation of the scenic spot be improved.