How the emergence of microblogging has affected the transformation of the media landscape

The microblog has transformed the social influence of ordinary people. Microblogging's live broadcasting, rapid dissemination, mass popularization, and diversity of comments mark the arrival of the era of citizen journalism. Microblogging is known as an important tool for traditional media to enrich its content, improve its communication effect and realize self-promotion. Microblogging has made media convergence and convergent reporting more and more prevalent. This is because microblogs or blog networks have enormous communication power and have become a very important source of news and advice dissemination. This influence is expanding and microblogging has become a platform for expressing opinions and disseminating facts. This is a landmark event in the history of communication in modern China. Its live broadcasting has subverted traditional media and changed the media ecology, and the defense of rights through microblogging has brought hope to people and promoted the growth of civil society. People post and retweet microblogs in a timely manner or at the first time, which in fact not only provides people with a larger space to express their opinions, consult and disseminate them quickly; but it is also a kind of practical action by people: the attention, observation and participation of the general netizens in blogs and microblogging networks are expanding and going deeper and deeper. The media also use them as weapons, and this trend is developing rapidly. Thanks to the intelligence and convenience of mobile clients, microblogging has facilitated the integration of media.