What is the live streaming industry?

Fan reward: fan reward is the main way to make money from live broadcasting. On the live broadcasting platform, fans can express their love for the live broadcaster by buying virtual flowers and sports cars. Each gift corresponds to a different amount of point coupons, and the live broadcaster can use the point coupons he or she has accumulated to exchange for RMB, thus bringing in revenue.

Live with goods: In addition to fan rewards, with goods is now more popular way to make money live. Live with goods, is the live entertainment industry in the live at the same time with goods, its form is constantly changing, the reason for the emergence of live with goods is the rise of e-commerce, caused by some people in the entertainment industry to follow up due to and evolved.

The radio and television dictionary defines live broadcasting as "the broadcasting of television programs in the late stage (haobc) synthesis, broadcasting at the same time the broadcasting mode". According to the broadcast occasion can be divided into live broadcast and studio or studio live and other forms. Television live refers to the occurrence of live events, development, synchronized production and broadcast of a television program broadcast, is fully embodied in the radio and television media dissemination advantages of broadcasting. Live broadcast in foreign countries is LIVE.

Since 2000, with the arrival of the network era, live television broadcasting is gradually replaced by the network broadcasting, and become synonymous with "live".

In April 2021, the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Taxation, the State Administration of Market Supervision and Administration, the State Administration of Radio and Television, and other seven departments jointly issued the "Management Measures for the Management of Live Webcasting Marketing (for Trial Implementation)

Live broadcasting is divided into live text picture broadcasting and live video broadcasting, and the traditional television stations are mostly based on live video broadcasting, such as News category "News Broadcast", performing arts category "Spring Festival Gala", etc.;

network era, mostly graphic live broadcasts, such as live sports events, news, etc.;

mobile Internet era, text picture video can be realized live, picture live platforms have oooh map, video live platforms are also a lot of, such as focusing on the live broadcasting ecosystem of the referral rate of alliance live, pan-entertainment The live broadcast of Yingke, Pepper live, Isplay play tide live, game anchors of Tiger tooth live, Douyu live.

Live post" is often the form of forum posting, sharing their real life experience feelings, attracting attention and discussion, collecting everyone's views on the event, or to provide the owner with certain recommendations.

"Live theater" is the name extended from the common live posting in online forums. Because of such posts, often real people say things, the crowd, and can widely cause **** Ming, often netizens lament "life as a drama"; "life is like a live"; "cup drama, comedy, tragedy, life is like a live drama! ". Gradually formed another vivid call on the live post.