How to formulate the development prospects and strategies of book publishing companies?

In the future, the development of China's cultural industry will show five major trends: First, cultural resources will enter a period of great adjustment and integration; Second, the pace of integration of culture and technology has accelerated; Third, the industry boundaries are becoming more and more blurred; Fourth, the combination of culture with tourism and manufacturing is becoming more and more obvious; Fifth, the development of cultural industry has changed from spontaneous to conscious. The framework of China's cultural industry can be divided into two aspects: channel and content-from the perspective of channel, there are four main aspects: first, the distribution of publications, including books and newspapers; Second, radio and television networks, including wired and wireless; The third is the cinema line; The fourth is the cinema chain. In terms of content production, there are film production, book and newspaper publishing, stage art performance, radio and television program production, music and so on. In short, if the cultural industry wants to develop rapidly, it must adhere to the principle of "giving priority to channels and strong content". Building distinctive cultural industry clusters is an inevitable trend to integrate regional cultural resources, form agglomeration effect and scale effect, improve the market concentration of China's cultural industry, promote the division of labor and cooperation within the cultural industry, and improve the quality and speed of cultural industry development. Therefore, on the basis of improving the efficiency of land use, we should speed up the construction of major projects, the cultivation of key enterprises, the construction of supporting facilities, the cultivation of new business forms and the innovation of operation mechanism, highlight leading industries, strengthen enterprise agglomeration, strengthen division of labor and support, and make local parks the main soil for attracting investment and the main growth point for industrial expansion. It is necessary to take effective measures to increase support, improve support policies, speed up the construction of cultural industry bases and demonstration parks, encourage and support localities to form distinctive cultural industry belts and agglomeration areas according to their own advantages, form regional cultural industry incubators and development poles with strong driving effects, and realize the large-scale and agglomeration development of cultural industries. The future backbone enterprises are strategic investors, which is not only a strategic measure to lead the direction of industrial development, promote industrial innovation and enhance industrial agglomeration effect, but also an urgent need to cope with fierce international cultural competition and accelerate the revitalization of national cultural industries under the background of globalization. It is necessary to deepen the reform of the cultural system, cultivate and develop a number of large-scale cultural enterprises and enterprise groups with strong strength, strong competitiveness and great influence, lead the development of cultural industries, and enhance the overall strength of China's cultural industries. At present, in terms of channels, such as publication distribution, the next step is to build a regional center, realize national interconnection and establish a highway for domestic publication distribution; The network of radio and television will also change from small network to large network, speed up the construction of cinema lines, and the next step of cinema chain will also focus on development. In terms of content production, it is necessary to combine comprehensiveness and specialization to build a comprehensive cultural enterprise group with strong strength, diverse formats and a certain market share, hoping to cultivate a cultural enterprise with a market value of over 100 billion. In terms of industrial integration, the two networks, namely cable TV network and wireless mobile network, will become an important platform for integrating cultural resources for technological transformation and large-scale development, and new formats such as TV library, TV Internet, TV newspapers and periodicals, TV theater, mobile TV, mobile phone movies, mobile phone newspapers and books will appear. Therefore, the boundaries of cultural industries will become increasingly blurred. To fundamentally change the situation that the core competitiveness of China's cultural industry is not strong and get out of the predicament of being controlled by people, we must base ourselves on independent innovation. In the future, a large number of innovative cultural enterprises with independent intellectual property rights and core technologies will be formed, making independent innovation the most important engine of industrial development. We should use high-tech to innovate cultural production methods, cultivate emerging cultural industries and cultural formats, speed up the construction of a cultural communication system with fast communication speed and wide coverage, and improve the vitality and competitiveness of cultural industries. We will increase support for independent innovation and give priority to cultural enterprises with strong originality, advanced technology, independent intellectual property rights and good industrialization prospects. Strengthen intellectual property protection, actively encourage and support originality, vigorously develop independent intellectual property rights, and enhance the core competitiveness of cultural enterprises. In addition, the combination of culture, tourism and manufacturing will also become a general trend. For example, with the development of cultural resources, deep tourism will surely appear in China; Combining cultural creativity with manufacturing industry and implanting cultural connotation or elements into products, such as new ceramic products and other building decoration materials, will certainly improve the cultural content and added value of products and promote the upgrading and development of manufacturing industry. Cultural "going out" and promoting the export of cultural products and services in China are important ways to stimulate foreign cultural trade, optimize the structure of foreign trade and promote national economic growth. It is also an inevitable requirement to promote foreign cultural exchanges, enhance the soft power of the country's culture and expand the external influence of Chinese culture. At present, the international cultural market mainly tells western stories. As an ancient oriental civilization, China should make its own voice and show its culture internationally. Strive to make China's foreign cultural trade develop rapidly in the next few years and basically reverse the passive situation of large cultural trade deficit. For example, the shaping of cultural brands, well-known brands are the cultural symbols of a country and represent the cultural image of a nation. Only by firmly establishing brand awareness, launching world-class cultural and artistic products that reflect national characteristics and reflect the spirit of the times, creating well-known cultural brands and enterprises with core competitiveness and international influence, and letting boutique brands with independent intellectual property rights lead the domestic market and enter the international market, can we truly move from "Made in China" to "Created in China" and from "Made in China" to "Created in China". In the future, the development of cultural industry will move from spontaneity to self-consciousness, which is reflected in stepping up the formulation of national cultural industry planning at the national level, not only making a good macro layout, but also strengthening standardization and guidance.