How to set up a stall to really make money?

In the summer of 2020, the stall economy rushed to the topic list, and I bought some gadgets with the wind and earned 15 days. Although I don't earn much money, I can still sum up some experiences to share in this process, hoping to help you who are ready to set up a stall.

Stall selling cute.

When choosing a product, the first thing to do is to determine what you want to sell. If it is not a primary source, like me, I need to purchase from 1688. My experience is:

1. Select novel products.

Stall consumption is almost impulsive consumption, and the more novel it is, the more attractive it is.

At the beginning of June, someone still bought a bubble machine. By July, the bubble machine was almost completely out of heat, and no one cared about the bubble machine that set up a stall together.

I was the first seller of mosquito repellent bracelets in the night market. The first time I tried 10, I sold 7 on the first day. Then I got another 30. As a result, I didn't set up a stall for a week because of something. When I went again, mosquito repellent bracelets were already very common, and the advantages of my products were weakened.

2. Choose products with large profit margins.

Take the bubble machine as an example. When it sells well, it is basically 14, which is generally 25%, and the profit does not reach 100%, which loses the advantage of stall sharing.

The mosquito repellent bracelet bought in 2 yuan has an average transaction price of 10 yuan. This kind of single product has little money, even if the profit is not high, but I am still very happy to think of the profit rate.

Similar products include nightlight, sunscreen ice cover, kneading music, large intestine hair band and Tik Tok Little Yellow Duck.

3. Choose luminous products.

Things that glow at night are really attractive. When children see nightlight, their eyes will be straight, and then the parents will pay the bill.

If the product doesn't work, buy a light string. My light string was bought by Taobao. Buying a few items from Taobao is more cost-effective than 1688.

Choose a place with a strong consumption atmosphere.

I put it in three places, the lake in the park, the open space next to shopping mall A, and the night market planned by shopping mall B.

There are many people walking by the lake, but everyone's expectation for the park is not a place to spend, so the daily turnover is basically only about 50 yuan.

At the beginning, the open space next to Shopping Mall A was set up by everyone for free, and 7 mosquito repellent bracelets were sold here every day. However, because it was freely set, it was necessary to occupy the position in advance, and then it began to charge, only once.

I went to shopping mall B to plan the night market the most, and it took 9 days. The photo of the booth above was taken here. The consumption level of shopping mall B can probably be compared with Wanda Joy City. There are many restaurants in the shopping center. Everyone eats the average upstairs price of 100+ and goes out to buy a dozen toys. No one will think it is expensive. There are also many houses nearby. Many people take their children for a walk after dinner, and the average turnover can reach 100+. In addition, the mall provides lighting, tables and tents, so even if the management fee is 10 yuan a day, I still think this is the best place.

Pricing 1. Pricing is based on location.

When setting up a stall by the lake, the price of mosquito repellent bracelet is 10 yuan. It is generally not easy to price unless the child wants it very much. I priced the mosquito repellent bracelet at 12, and the night market in shopping mall B was 20. Almost no one bargained, because shopping mall B had higher consumption power.

2. Set the combination price to handle counter-offer.

Buy two if you want to be cheap. One pair of ice sleeves 10 yuan, two pairs18; One large intestine headband in 5 yuan, two in 8 yuan, one mosquito repellent bracelet 12, and two in 20. This can solve the problem of people trying to make a counter-offer and work faster. If you meet someone who wants a firm counter-offer, give them a small gift. I usually give them a pinch, and the cost is less than 30 cents.

3. The person who meets the counter-offer should politely refuse.

At first, I had no experience in setting up stalls. I get angry when someone makes a counter-offer. When I refused it, people stopped buying it. Rejection must be rejected. Sincerely look at each other and say: my price is really low, and there is nothing cheaper than me in the whole street.

The schedule is only for the peak hours of people flow.

If you are like me, if you want to earn some pocket money by the way, don't leave it there for too long, or you will have no spirit at all when you go to work the next day.

The target group of my booth is mainly children. I usually set up a stall after 7 o'clock and collect it at 9 o'clock. After 9 o'clock, the children have all gone home, so it is of little significance to waste any more. Even with the transportation time, it takes more than three hours to get out of a stall, which is quite hard. Set up a stall within your ability and don't affect your normal life.

Some details 1. The idea of iPad as a light sign is very good. You can find related applications by searching for light signs in the App Store.

I set up a stall with my boyfriend. This is a way for couples to run in.

Don't worry about bad business one day, because you may find money on your way home.

It's easier to make a deal by selling what you like.

If it rains, don't set up a stall. Even if it doesn't rain, no one will go out.

To sum up, setting up a stall seems simple, but it is not much easier to run a good business than opening a shop. The regular allocation of stalls requires a lot of time and energy. Therefore, people like me who stand out from the crowd by playing with tickets had better not set up stalls as a means of making money. Taking the stall as an experience, a kind of socialization and a kind of market observation, this process will be much easier and happier.