What is the current situation and development trend of retail industry?

The present situation and development trend of retail industry are as follows:

First, the status quo of the retail industry:

1, the format level is uneven, and the gap is obvious.

At present, the retail industry mainly includes large comprehensive supermarkets, supermarkets, convenience stores, specialty stores, specialty stores, home centers and so on. There are no super-large retail enterprises like Wal-Mart, and most of them are large regional retail enterprises. For a small area, a retail enterprise manages a region or even a community.

2. The overall scale is small and the cost is high.

At present, the scale expansion of retail is more extension expansion, paying more attention to the preemption of address resources. The scale benefit is not fully reflected, and the comprehensive gross profit margin is only improved to a certain extent, but all kinds of operating expenses remain high, resulting in low net profit margin.

3. There is a big gap in management level.

At present, the management of retail industry mainly relies on traditional management methods. The quality of employees in retail enterprises is low.

In marketing, we mainly rely on shopping discounts, gifts and other promotional methods.

The main source of traffic is still a state of waiting for customers to come to the door.

In this era of consumption upgrading, consumers pay more and more attention to consumption experience, but most businesses have no consciousness, technology and funds to support them to provide consumers with better experience and services, which makes them have to fall into a business crisis. Therefore, regional enterprises are constantly being annexed by leading enterprises.

Second, the development trend of retail industry: online and offline integration has become an industry trend?

At the end of 20 16, the new retail industry blew a depressed retail industry into the air. So is the popularity of the convenience store industry. People have reached a kind of knowledge. The future of the retail industry must be the integration of online and offline development. For example, the business model of e-shopping convenience store is mainly due to the following three factors.

1. The online shopping market is huge.

According to the statistics of China Internet Network Information Center, in 20 15, the transaction scale of China's online shopping market reached 3.88 trillion, up 3.3% year-on-year; The online shopping transaction volume reached about 12.9% of the total retail sales of social consumer goods, and the online penetration rate was further improved; The total number of online shopping transactions in the whole year was 25.6 billion, with 62 transactions per capita, which further enhanced the trading activity of the market.

By the end of 20 15, the number of netizens in China had reached 688 million. Among them, the number of online shopping users reached 4130,000, an increase of 51830,000 compared with the end of 20 14, with a growth rate of14.3%; The proportion of Internet users using online shopping in China has increased from 55.7% to 60.0%, and it is expected to continue to grow in the future.

2. Online and offline omni-channel integration has become an industry trend.

On the one hand, with the development of big data, cloud computing and other technologies, traditional retailers have set foot in e-commerce and realized transformation, upgrading and innovative development with the help of the power of the Internet. On the other hand, Internet companies have expanded offline merchants and laid out retail and service O2O fields. Internet-based development strategy has become the general trend of current industry development.

How to deal with the present situation and development trend of retail industry: how to promote retail digitalization?

With the improvement of economic strength and per capita disposable income, the scale of China's retail market has increased year by year; With the promotion of e-commerce and mobile payment, the penetration rate of online retail in daily life is getting higher and higher, and the proportion is also rising obviously. In the future, e-commerce of traditional brand sales channels will effectively promote the development of retail industry.

Empower all aspects of retail with digital technology, reduce management and operation costs, improve efficiency, and make Shang Chao truly user-oriented, accurately grasp user needs, establish relationships with users, and realize digital operation.