Creativity of Public Welfare Posters —— Design Concept of Public Welfare Posters

How should public welfare posters be designed? 1, find a good starting point for creation

The same theme, the same meaning, different people will express it in different ways, and their starting points will not be the same. It is particularly important to choose a good starting point when designing public welfare posters. For example, we can design a public service poster to promote compliance with traffic regulations and be creative about the consequences of never obeying them. We can describe the tragic scene of traffic accidents, so as to shock the audience, and we can also cut into the grief brought to our families by not obeying traffic laws, and we can also describe the warmth and beauty of life, so as to remind people to cherish life.

Step 2 talk with numbers

Graphic language is the best communication language for public welfare posters. It is different from written language and audio language, and has absolute advantages over the other two languages. First of all, graphic language is easy to express the designer's intention and is easy to be remembered by the audience. Secondly, graphic language can express complex emotions and meanings with simple graphics, and can lead to more thinking. Thirdly, graphic language is a borderless language, and its meaning can be understood regardless of the education level and language of the audience.

3. Fully consider the nationality and timeliness of public welfare posters.

As a special mass media, public welfare posters should fully consider the problems of national culture. Although the concept of "national is the world's" is not novel, it is really worth thinking about. In recent years, a large number of works with "Chinese style" have appeared in the literary and art circles, which just confirms this view, so I won't go into details here.

The design concept of public welfare posters Hogg Matisse, a famous German designer, once emphasized: "In the design of any country, the root of the country must be reflected, and this root is its own culture." Every nation has its own splendid culture, and they all love their local culture, which is the source for designers to explore cultural characteristics. In the information age, although the design of public welfare posters attaches great importance to the integration and mutual promotion of design concepts and design techniques with international advertising media, and realizes the development of * * *, as a social and cultural design, it inherits thousands of years of splendid traditional culture and needs the nourishment of local culture to develop. Injecting local culture into poster design is essentially a re-understanding of traditional culture, enriching one's own personality language by absorbing the essence of national culture, and seeking personalized creative expression in the * * * essence of modern design. This creativity of injecting traditional cultural elements into modern design concepts embodies another cultural feature of public welfare poster design in the information age.

China is an ancient oriental civilization with rich national culture and spirit. Traditional culture and art show infinite aesthetic connotation, and traditional painting art (such as traditional meticulous painting, ink painting, mural painting, etc. ) embodies the artistic spirit of verve and ethereal. Folk customs and unique artistic charm reflected by folk art works (such as paper-cutting, lacquer painting, New Year pictures, dyeing and weaving, etc.). ) contains the complex of national culture and becomes an inexhaustible cultural resource for modern design. Conceptual thinking and personalized expression are the pursuit of innovative design of public welfare posters. Traditional cultural resources and image elements have been deeply excavated and skillfully absorbed and applied to modern design, thus embodying the personalized design of China cultural connotation. Jin Daiqiang, a famous Hong Kong designer, is a model of modern designers in China. Tan Zhicheng, former chief curator of the Hong Kong Museum of Art, said, "Jin Daiqiang is good at modern ink painting. He combined China traditional painting with western design concepts and opened up a new realm for landscape painting. " His cultural public welfare poster design works, such as element timing poster series, ink painting age, Chinese character poster series, Hong Kong new design exhibition of fifteen people, nature care series, etc., are all saturated with the connotation of China culture. His works pay attention to integrating the brushwork and charm of traditional painting into modern design language, thus forming a unique style of "gold", which is quite influential in the international design community. Since 199 1, "Taiwan Province Impression Poster Design Association" has taken "loving Taiwan Province Province, attaching importance to culture and caring for design" as its ideological core, and successively launched annual theme poster designs to reflect the splendid national culture and spirit of the times in China, such as "Tanwan, Taiwan Province Province" series posters created by Lin Pansong; You have good weather in Long Ming and pray for peace; A series of poster designs of longevity, longevity, great love and longevity created by Cheng Xiangru; Jin Daiqiang's "Communication" series theme design, etc. From the works created by these annual theme posters, we can see that China's traditional culture and visual elements are combined with modern design concepts, and they have been applied incisively and vividly in the design, which makes people feel the profound connotation, spirit of the times and unique artistic charm embodied in the creative design of public welfare posters.

What is the profound meaning of the 2050 Cup poster? 1. The design of public welfare posters is a popular media promotion. Readers can't stop appreciating its artistic beauty and are deeply attracted by its creativity. An excellent public poster is often regarded as a huge work of art by readers. It also shows different propaganda efforts with its real life feelings and the influence of beauty. Public welfare posters reflected the social, economic, cultural and religious contradictions at that time.

On the one hand, the design color of public service posters can attract others' attention to your works, on the other hand, it can obey the theme and artistic requirements, and also make readers leave a good impression and a deep impression at the first sight of the advertisement.

Third, the design of public welfare posters is considered to be one of the most important indicators to express the artistic quality of graphic design internationally. In the poster works, most of the basic elements of graphic visual communication are concentrated, and its design performance is more comprehensive than others. The image and words that make up public welfare posters depend on the performance of talents, so color is the most expressive element in public welfare posters. In my design, the color I mainly use is gray. Because of the earthquake and life, what he originally wanted to express was a bit sad, and gray can better express the darkness of the earthquake.

Fourthly, in this diversified design category, public welfare posters provide designers with unlimited creative space, and at the same time become disseminators of modern design culture and ideas. Under the theme of effectively conveying the category of human culture, they use magical visual symbols to inject cultural ideas into special creativity, let design talk with the soul, convey the visual semantics and vitality of design culture, and become media representatives reflecting the culture of the times and advanced culture.