The performance of music in the cultural industry of inheritance and innovation

Analysis of the current situation of the development of China's music industry

China's music and culture industry has seen unprecedented rapid development, in the music industry, the content, form, connotation of a greater degree of development and innovation, but also created a number of excellent music products, for the prosperity of the music and culture market has played a role in boosting. However, in the process of the development of China's music industry, there are still some outstanding problems that deserve our attention. Although the competition in the music market has been increasing under the socialist market economy, the competitiveness of the music culture industry is obviously insufficient because of the lack of free and innovative elements in the development environment. Music products are influenced by traditional ideology and do not pay attention to the creative elements of innovation and freedom, which makes the phenomenon of abusive music cultural products obvious. Of course, there are a lot of new music works appearing, but not all of them have been effectively promoted. This is mainly due to the fact that some music enterprises, while focusing on the production of music products, have neglected the needs of the music market, and have invested heavily in exchange for cultural masterpieces with a single form, repetitive content, and rarely close to the public. Influenced by the traditional music education and teaching system and education and training mechanism, the number, structure and quality of talents in China's music and culture industry can not meet the needs of the development of music and culture industry. Among the music talents, it is simply difficult to tap into the composite talents who know both music, technology and economy, which pulls the back leg of the original power of music and makes it difficult for the music culture industry to realize rapid development. Music culture industry as an important part of the cultural industry, its copyright protection is the cultural industry tireless problem. In recent years, some record companies have invested a lot of money to create cultural masterpieces, but they have been infringed and stolen or snatched away by pirates, making the record companies end up with economic losses. In addition, because of the continuous development of the network economy, music and cultural products have been used and downloaded for free, all of which have brought about a greater impact on the traditional music market, causing the legitimate rights and interests of music investors to be infringed upon. The reasons for this phenomenon are mainly due to the fact that the relevant laws and regulations of the music culture industry have not been improved, the legal system is poorly operable, and the supervision is not strong.

Analysis of strategies to promote the development of China's music and culture industry

In the process of developing China's music and culture industry, we need to strengthen the ability of independent innovation, create a music and culture brand, and continuously enhance the core competitiveness of the music and culture industry. First of all, in the development of music culture industry, we should start from the brand management, gradually create our own music culture brand, increase innovation, support music innovation, and try to avoid the phenomenon of copy paste indiscriminate phenomenon of culture industry. Secondly, on the basis of improving independent innovation ability, we should pay attention to the traditional music culture as the foundation, the economy and science and technology as the platform, to create the music culture products based on the traditional music culture innovation, to meet the market demand, with a certain content of science and technology, and moreover, we should boldly innovate from the planning, creation, production, publicity, marketing of the music culture products in all aspects, and constantly improve the market competitiveness of the cultural industry. In the current market economic conditions, the music industry and other industrial integration has been an inevitable trend, so in the training of music professionals, we should pay attention to the cultivation of composite talents, and constantly adjust the structure of education of talents, cultivate high-end talents, marketing talents and music talents combined with composite talents. First of all, colleges and universities should actively open some music economy, music management, music marketing and other music and other disciplines fusion of specialties, and strengthen the training of teachers, teaching equipment, professional and technical training in colleges and universities, to promote the improvement of the quality of music specialized talents. Secondly, music enterprises should strengthen the training of their employees, organize their employees to participate in study and practice, and continuously improve their professional and technical abilities. Finally, the society should cultivate a strong music culture atmosphere through various forms to stimulate the enthusiasm of music creative talents to create music culture products, such as music industry forums. In order to promote the healthy, orderly and sustainable development of the music culture industry, it is necessary to strengthen the construction of music laws and regulations, protect the intellectual copyright of the music culture industry, expand the development space of the music industry, and create a healthy and positive environment for the development of the music culture industry. Firstly, it is necessary to improve the protection policy of music intellectual property rights and protect the legitimate rights and interests of music culture enterprises and originators. Secondly, it is necessary to implement the protection policy of music protection property rights, increase the strength of the fight against piracy, crack down on illegal websites that damage the order of the music market in accordance with the law, and expand a wider development space for legitimate music enterprises.