Traditional Culture Encyclopedia - Traditional customs - 2022 mid-autumn festival event planning theme program university
2022 mid-autumn festival event planning theme program university
? We may participate in many activities, and activities held in accordance with the steps of the activity program, more writing activity planning can exercise everyone's planning ability, activity planning how to write? The following is the "2022 Mid-Autumn Festival event planning theme program university", you may want to refer to. I hope you will like it!
2022 Mid-Autumn Festival event planning theme program University (Part I)? A prelude
? The annual traditional festival "Mid-Autumn Festival" is coming, therefore, our school will hold a Mid-Autumn Festival party, in the inheritance of traditional culture at the same time, the exchange of emotions between students.
? Second, the theme of the event
? The first is to get together with a group of people who have been working together for a long time and have a lot of fun. Third, the object of the activity
? All students and teachers.
? Fourth, the activity time
?20xx x month x day.
? Fifth, the purpose of the activity
?1, the Mid-Autumn Festival, one of the three major traditional Chinese festivals, to the Mid-Autumn Festival as an opportunity to learn about traditional culture and understand the customs of the Mid-Autumn Festival.
?2, with the arrival of the Mid-Autumn Festival festival, planning and implementation of the fellowship party.
? Sixth, the activity mode
? The scene set, create the atmosphere of the Mid-Autumn Festival, or set up a modern scene of reunion and celebration.
?1. Outside setup.
? Hang five cage lights, paste a pair of Mid-Autumn couplets, set up a table, the top of the party program sheet, table on both sides of a pair of x-racks for this activity, arrange a person in charge.
?2, the interior layout.
? According to the original layout of the classroom, hang the Mid-Autumn Festival lanterns, and paste the riddles for the activities required.
?3, the content of the party.
? (1) Colorful cultural performances: invite the school dance team, the Department of Vocal Music, the top ten singers to participate in the performance.
? (2) Boys and girls were randomly selected numbers in the developed area, and students who drew the same number, formed a team and had a sorority dance.
? (3) With the original team, to guess the riddles activities, according to the number of correct guessing riddles, the award.
2022 Mid-Autumn Festival activity planning theme program University (Part II)
? The 15th day of the eighth month of the lunar calendar is the traditional Mid-Autumn Festival in China, which is also the second largest traditional festival in China after the Spring Festival. August 15 is exactly in the middle of the fall, so it is called the Mid-Autumn Festival. China's ancient calendar in the middle of the fall in August, called "mid-autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". Mid-Autumn Festival is coming, combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out the hotel sales and service work, to achieve economic benefits and social benefits of the double harvest, especially the development of this marketing plan.
? First, the target market analysis
? The hotel's customers are mainly middle and upper class people and xxxx staff, but there are also many of them are private consumption, which requires the hotel to improve the grade on the basis of must take into account the personal interests of those private consumers.
? Second, the pricing strategy
?1, meals can basically keep the original pricing, but to consider and the Mid-Autumn Festival related to the price of some of the meals, can be used to discount (recommended to use this approach) or directly reduce the price of the approach.
?2, for the high price of meals, it is recommended to use a combination of reduction and price reduction approach.
?3, the Mid-Autumn Festival set meal (described below) the price is not high, per capita consumption control in xx yuan (excluding alcohol).
?4, the price of other drinks and other services can be flexible according to the actual situation of the hotel, before and after the Mid-Autumn Festival to reach (but for the hotel's net profit to develop).
? Third, the marketing strategy
?1, the production of packages specifically for the Mid-Autumn Festival, can be divided according to the actual situation of the affordable, medium, high three, there are two-person meal, three-person meal and other types of theme to reflect the reunion of the whole family can be gifted to the mooncake (the price does not need to be too high).
?2, if a family has a person's birthday is August 15, with valid documents (household registration and ID card), in the hotel dinner can enjoy 5-6% (according to the actual decision of the hotel) discount. It is recommended to recommend them the Mid-Autumn Festival package.
?3, if the cell phone and fixed telephone number tail number is 815 (within the xx region), with valid documents (household registration and ID card), in the hotel dinner can enjoy 5-6% discount (according to the actual decision of the hotel). It is suggested to recommend the Mid-Autumn Festival package to them. It is the hotel to contact these people directly.
?4, because the hotel temporarily no lodging services, and other accommodation-based ` large hotels joint action, mutual introduction of customers, which can increase the customer base, reduce some of the costs involved. For this part of the customer can be transported by car, but also recommended to them recommended Mid-Autumn Festival package.
?5, after the meal to give some and the Mid-Autumn Festival related small gifts (above to print the name of the hotel, phone, address, website).
?6. The time of the event is scheduled for the lunar calendar xx month xx - xx day.
? Fourth, the promotion strategy
?1, in the hotel's entrance around the train station, bus station placed outdoor advertising (outdoor advertising using spray paint-based, banner combination of forms).
?2, TV, street banners and newspaper ads combined.
?3, you can try a cell phone text message advertising, group sending focus on the original hotel's old customers, focusing on the use of appropriate language, mainly to introduce the hotel's latest activities.
?4, the website to do a pop-up box ads or larger flash ads or banner. web animation and image processing must be in line with the content of the marketing.
?5, you can also use flyer advertising, but the quality of the flyer must be high.
? Note: The above advertisements can be selected at the same time several, the focus of the promotion in the city, but also to the surrounding counties and cities to promote. The minimum audience of the advertisement should be guaranteed to be xx million people.
? V. Other related strategies
? Security must ensure the safety of the hotel; waiters and related staff to take the designation of some incentives to mobilize their work enthusiasm (later you can refine this content); in the hall to play some tasteful music; the speed of serving food must be fast; the hall does not need to be too luxurious on the layout, but should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
? Sixth, the effect of guess
? If the promotion and related services are in place, the income is at least 1.5 times more than the usual income.
2022 Mid-Autumn Festival Activity Planning Theme Program University (Part III)? First, the goal of the activity
? Culture is the root of the nation, and the festival is an important carrier of the national cultural heritage. Spring Festival, Lantern Festival, Qingming Festival, Mid-Autumn Festival and other traditional folk festivals, all vigorously carry forward the excellent traditions of national culture and inherit the national spirit. Mid-Autumn Festival's full moon, Mid-Autumn Festival's mooncake fragrance, Mid-Autumn Festival's sweet words, Mid-Autumn Festival's happiness, when the "Mid-Autumn Festival, Teachers' Day" two festivals, kindergarten planning a series of activities, hoping that through this activity, let the children understand the many customs of traditional Chinese festivals, and let the children learn to share, learn to be thankful, positive expression, experience the fun of the activities. The first time I saw this was when I was a kid, and it was the first time I'd ever seen a kid in my life.
? The children will be able to learn about the many customs of traditional Chinese festivals, but also learn to share and express their gratitude, and experience the fun of the activities. (A) before the Mid-Autumn Festival, teachers and children in all classes to learn the origins of the Mid-Autumn Festival, customs, ways of celebrating a series of festivals and other knowledge, and at the same time to create and render the "Happy Mid-Autumn Festival" as the theme of the atmosphere of the environment. For example, the theme of the "reunion and celebration of the Mid-Autumn Festival" is the creation of the theme of the environment, or about the "Mid-Autumn Festival traditional story" of the illustrations and materials, or "Mid-Autumn Festival poems," and so on.
?1, "love, love full of the Mid-Autumn Festival" greeting card exhibition. (Intermediate)
?2. "Celebrate Mid-Autumn Lanterns" Parent-child production. (Kindergarten)
?3. "I made mooncakes", an exhibition of small works. (Small class)
?4. Learning songs and children's songs about teachers; making handmade works for Teacher's Day; painting "My Teacher". (Small, medium and large classes)
? (B) home and family cooperation:
?1, suggest that parents tell children a story about the moon or teach children an ancient poem about the moon and the Mid-Autumn Festival.
?2. Encourage parents to help collect a variety of mooncake boxes, mooncake gift bags, Mid-Autumn Festival greeting cards, pictures, lanterns and other materials to create a classroom environment.
?3, visit the mooncake street - (understand the production of mooncakes, raw materials, brands, packaging, etc.) 4, parent-child riddle games.
?4, staffing arrangements: activities of the commander-in-chief
2022 Mid-Autumn Festival activities planning theme program University (Part IV)? I. Early childhood development goals and main content
? (a) Preliminary understanding of the traditional festivals Mid-Autumn Festival, Chongyang Festival, the Spring Festival and the origin of the relevant customs, feel experience traditional culture.
? (b) Know the names and dates of important festivals such as Teachers' Day, National Day and International Labor Day, and further understand the social significance of these festivals.
? (iii) Actively participate in the preparation and celebration of various festivals. Learn to socialize, communicate and cooperate with others in an appropriate way, and *** enjoy the joy of collective activities.
? (D) Cultivate children's healthy feelings of love for the motherland, love for home, love for labor and love for relatives, and encourage children to express their feelings in various ways.
? Second, the teacher guidance recommendations
? (A) environment: teachers and children together to create an environment that reflects the Mid-Autumn Festival, such as: using clay or playdough to make mooncakes, fruits; making a variety of lanterns; posting a story about the Mid-Autumn Festival wall charts, painted pictures of the ornamental moon, etc.
?
? (B) game: "moon cake processing plant". Teach children to make a variety of moon cakes, good moon cakes in a box in the "supermarket" to sell, but also in the snack bar for "guests" to eat.
? (C) educational activities
?1. Tell stories about the Mid-Autumn Festival, legends, such as: "Chang'e to the moon", "to the moon mother-in-law's home guests," so that children understand the origins of the Mid-Autumn Festival and related customs.
?2. Guiding children according to the story, create and perform fairy tale plays by children themselves to assign roles, make props and perform.
? (D) observation activities: ask children to observe the changes of the moon before and after the festival, and make a diary of the changes of the moon (from the crescent moon to observe and record to the 15th of August), ask children to observe and draw the results on their own form.
? (E) home **** education:
?1. Guide children to observe the moon's size changes.
?2. Tell the children a story about the moon or teach them an old poem about the moon and the Mid-Autumn Festival.
?3. On the night before the Mid-Autumn Festival, parents bring their children to the kindergarten for a "Mid-Autumn Festival Celebration Party". They can make a diary show of the changes of the moon, perform a show (as far as possible, let the children prepare their own), share the food they brought from home, and use binoculars to observe the moon at the Mid-Autumn Festival.
? From the beginning to the end of the activity, children should be directly involved, so that each child has the opportunity to express themselves and get a pleasant, confident inner experience, so that children can personally feel and experience the richness and diversity of the Chinese culture. Parents can educate their children emotionally by enjoying the moon, family reunions, and wonderful traditional programs - the Mid-Autumn Night Gala, and giving mooncakes to widows and orphans.
2022 Mid-Autumn Festival activity planning theme program University (Part V)? First, the Mid-Autumn Festival activities overview
? "The moon is born on the sea, the end of the world **** this time." Mid-Autumn Festival, a wonderful day of warmth and reunion, a good time to celebrate the ancient traditional virtues of the Chinese nation with poetry and wine*** inviting the bright moon! On this day, xx leasing company can not resist the strong feelings, eat a reunion dinner, tasting mooncakes, enjoy the moon, everywhere overflowing with a festive atmosphere. At this time, the enterprise is even more sophisticated, to create a festive atmosphere, pay attention to the emotional needs of employees, to create a "few pheng sound to stay in the moon, ten thousand Xiao tube music Mid-Autumn Festival" joyful scene. xx Ltd. is a big family, in order to celebrate the traditional culture of the Chinese nation, to enrich the spiritual and material life of the staff, and to enhance the cohesion and sense of belonging of the staff, to better reflect the large family. In order to celebrate the traditional culture of the Chinese nation, to enrich the spiritual and material life of the staff, enhance the cohesion and sense of belonging of the staff, to better reflect the harmonious atmosphere of the big family-like, proposed in the 20xx year x month x day Mid-Autumn Festival Evening Party".
? Second, the theme of the Mid-Autumn Festival activities
? The theme of "xx" to create a "xx" company atmosphere, enhance the corporate image.
? Third, the Mid-Autumn Festival activities outline
? (A) Mid-Autumn Festival activity analysis
?1, the participants of this activity foreign friends, so from the traditional Chinese culture, through the form of story, to feelings into the scene, to the scene to support the emotions, to attract their attention.
?2, the management system of foreign enterprises is relatively free and active, so XX Leasing Company suggests that the activity should take into account its mobility, and more employees to participate in the activities, to enhance the atmosphere, mobilize the staff of the activity of the enthusiasm and enthusiasm.
?3 We should focus on the Mid-Autumn Festival, moonlight viewing, mooncakes and other Mid-Autumn elements and related Mid-Autumn legends.
?4 The living habits of people in other countries do not like too sweet food, so it is not easy to taste the moon cake too sweet.
?5, make some beautiful cards, printed on the history of the Mid-Autumn Festival, allusion, moon, poetry, etc., sent to the staff as a memento of the event, not only to allow employees to remember a long time to remember the event and a better understanding of Chinese culture.
?6. This activity applies the innovative methods of background transformation method and combination method.
? (B) the general idea of the Mid-Autumn Festival
?1, Appreciation part: there can be a form of activity, the theme of the event, publicity content, presentation and other components.
?2, the scene of the production part: moon cakes, Kongming lanterns, etc..
?3, the activities of the part: worship the moon, haunted by the moon, jumping the moon, walking the moon, stealing the moon, tasting the moon (cake), enjoying the moon and so on.
?4. Signing - employees sign wishes and blessings on the big lanterns made by the company in advance.
?5, "sky lanterns run to the moon, blessing spread on earth," flying lanterns - flying mood. Kongming lanterns, also known as sky lanterns, blessing lamps or peace lamps, when the wonderful program performance, everyone will be the Mid-Autumn Festival wishes written on the Kongming lanterns, looking at the full moon hanging in the night sky, taking advantage of the moonlight, together with the ignition release.
? Fourth, the specific arrangements for the Mid-Autumn Festival activities
?1, the Mid-Autumn Festival activities: the name of the event, the theme of the event, the time of the event, the location of the event and so on.
?2, pre-preparation:
? (1) Contact last year's event organizer: xx Ltd. to determine the number of materials related to this year.
? (2) Do some advertising and promotional materials, video short, posters, brochures, cards and so on.
? (3) Find employees with talent in the company to prepare programs such as moon worship, haunting, jumping, walking and stealing the moon.
? (4) In the company, the activities of the scene in the arrangement of banners, colorful flags, balloons and other items to create a festive atmosphere.
? (5) Notify the main leaders of the company to determine the list of main leaders to participate in the activities.
? (6) host lines finalized rehearsal, rehearsal of employee activity programs.
? V. Mid-Autumn Festival site layout process
?1, xx stage construction and site layout.
?2, xx sound rental equipment layout.
?3, xx lighting and sound rental arrangement.
?4, xx table and chair rental and venue setup.
2022 Mid-Autumn Festival event planning theme program University (Part VI)? This year, the Mid-Autumn Festival (September 15) and National Day (October 1) are very close to each other, which is more challenging for businessmen. Therefore, the ability to do a good job of this activity, whether or not to achieve the whole year's sales targets and so on are particularly important, while seizing the consumer's consumption psychology, during the Mid-Autumn Festival, National Day, the limit of the increase in foot traffic, enhance the popularity of expanding the sales of the mall, is bound to improve the market share of the whole Xin supermarket stores, increase the reputation of the whole Xin supermarket.
? First, the theme of the event: "Welcome the National Day to celebrate the Mid-Autumn Festival"
? Second, the activity time: 20xx.09.07-20xx.10.5
? Third, the purpose of the activity:
?1) to "Mid-Autumn Festival, National Day" as an opportunity, through the planning of a series of activities, to further publicize the overall image of the enterprise, to improve the enterprise's visibility and reputation among customers and suppliers;
?2) with the help of "Mid-Autumn Festival Through the planning of a series of activities, deepen the mutual understanding and emotional communication between Quanxin Supermarket and consumers; expand the visibility of the enterprise, and further establish the social image of Quanxin Supermarket as "caring for the community residents***building a cozy home".
? Fourth, the object of the activities: customers, suppliers, employees
?
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