Please ask the difference between the chain of department stores and supermarket chains?

Supermarket chain has gradually replaced the traditional department store industry, become the mainstream of modern Chinese business, and logistics management is currently the main constraints on the development of supermarket chain industry. From the current situation of the development of chain supermarkets and the current problems in logistics management, the modernization of logistics management of China's chain supermarket industry to analyze the hope that the rapid development of China's chain supermarkets to play a role in reference.

Supermarkets originated from the western countries of the earliest super market, English supermarket, is a can let the customer directly face the commodity selection, purchase, the implementation of self-service open senior market sales model. This sales model was introduced into China at the end of the 20th century, and quickly gained the favor of the majority of consumers. Supermarkets as a retail industry, the emergence of a sales model so that some of the rapid development and strength of the supermarket business began to break through the geographical boundaries of the market share as much as possible, the emergence of supermarket chains.

As we all know, supermarkets are the most direct way for consumers to buy goods. Through the Handan local questionnaire found that consumers in the choice of supermarkets, there are three main factors at play, namely, cheap and beautiful, complete varieties, convenient transportation. The price is cheap and beautiful is the first decision of consumers to choose the supermarket conditions, that is, the first inducement. So the face of nearly the same purchase channels and price discounts, how can we minimize the cost of their products? Logistics has become the first choice of supermarket chain businessmen. Reasonable logistics management can effectively reduce the cost of goods, indirectly increase the customer source, improve the core competitiveness of supermarket chains.

First, China's supermarket chain business status

Since December 1990, China's first supermarket - Dongguan Meijia Supermarket opened, seventeen years, the chain supermarkets have sprung up all over the country, and increasingly accepted by the majority of consumers and welcome, and become an essential place of shopping for people in their daily lives. Essential shopping places in people's daily lives. Chain supermarkets from the initial food business to daily groceries, clothing and small home appliances sales, "one-stop" consumption model for the chain supermarkets have won more and more customers. Although the supermarket chain business model introduced into China is not long, but in the context of the globalized economy, China's supermarket chain industry to learn from foreign advanced experience and business philosophy has gained significant development. Among the top 30 chain enterprises in 2005, the sales volume of supermarkets (including hypermarkets and warehouse membership stores) increased by 19.4% compared with the same period in 2004, accounting for 45.2% of the total sales of the 30 enterprises, and the number of stores increased by 17.6%. Supermarket chains still dominate the list of the top 30 chain enterprises in the first half of 2006, as announced by the Ministry of Commerce. Especially after China's accession to the WTO, more and more of the world's retail giants began to intervene in China's supermarket chains, such as the U.S. Wal-Mart, France's Carrefour, the Netherlands' Wankelong, etc., which is bound to have a huge impact on China's supermarket chain industry. Compared with the international giants, China's supermarket chains are still in the growth stage, there is still a low degree of standardization, low management system, logistics and distribution system is not sound, the quality of practitioners is not a high level of problems.

Second, China's supermarket chain logistics system status analysis

China's supermarket chains in the logistics management did do a lot of work, such as building their own logistics and distribution system; through mergers and reorganization to achieve uniform distribution, reducing the circulation costs and the cost of goods, etc. But in general, China's supermarket chains are still in the growth stage, there are still low standardization, low management system, poor logistics and distribution system, the quality of employees is not high. But in general, China's chain of supermarkets in the industry's logistics management level is not high, can not adapt to the complex and fierce international competitive environment. Chain of supermarkets in China's logistics management there are still some of these problems:

Logistics operating costs are high. At present, China's supermarket chains have self-owned stores, franchises and convenience stores in several forms, and only a small portion of these stores is a chain of supermarkets by the head office of the logistics center in accordance with the needs of the sub-store and sales of uniform distribution, in practice, the vast majority of outlets, especially franchises according to their own store merchandise flow of their own goods into the store.

The direct consequence of such a channel is that the cost of goods is higher, the imbalance in the distribution of goods, the increase in the amount of inventory backlog, logistics operating costs not only can not be reduced, but also indirectly transferred to the goods.

Low distribution rate. The vast majority of supermarket chains due to more information transfer links, easy to cause information distortion, distribution costs increase. Now there are many supermarket chains still only stop in the pickup, delivery of the initial stage, the technical content is not high. Such a low distribution rate not only causes the whole year loading rate is low, back to the car empty rate is high, a large amount of capacity waste, but also affects the speed and efficiency of the delivery of goods. According to statistics, the current distribution ratio of developed country chain enterprises is generally 80% to 90%, while the average distribution rate of China's supermarket chains is only 30% to 60%.

Standardized, personalized service is low. Standardization is one of the important features of chain management, but now the vast majority of supermarkets only in the facade decoration to achieve uniformity, and in the process of commodity circulation, loading and unloading, handling, transportation and storage are not uniform requirements, still mainly manual operation. Barcode information technology is only in the POS system for the simple use of category management, sales settlement almost no standardization to speak of.

Third, accelerate the modernization of China's supermarket industry logistics management

Strengthen information management. Efforts to build the chain's internal information management system, the use of modern communications information technology and Internet means, pre-establishment of the delivery of goods and rationing programs, the opening of the electronic ordering business, etc., in the face of the ever-changing market, to be able to make a rapid response. Improve the enterprise internal decision support system, automatic replenishment system, transportation information management system, etc., as soon as possible to achieve the informationization and scientization of management.

Improve the degree of standardization. Not only do we need to do standardization in store decoration, but we also need to pay attention to standardized management of sales, customer service, and merchandise display, such as: merchandise selling price, discount promotions, and so on. In addition, in the professional department settings and personnel services should also be standardized, there is a unified requirement, can quickly turn the decision-making program of the head office into sales execution.

Improve distribution measures. Can change the original single distribution for *** with the distribution and mixed distribution, so that both cost savings and improve the efficiency of the distribution of goods. At the same time to purely service-oriented distribution into a profitable distribution, so that the inventory to achieve rationalization, scientific custody

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