Jingdong commodity picture is good with a white background to show the details or scene map to show the picture is good?

A, white background picture: suitable for displaying sets, accessories, patterns white background picture: the bottom color is pure, suitable for displaying the appearance of dark-colored goods, when the commodity is a set, the set of tiny accessories disassembled, one by one display, will be on the order of the transformation of a positive role in enhancing, with scene diagrams to display sets, not as advantageous as the white background picture. Advantage of white background picture: the commodity set, as well as the contents of the package to show a clear and intuitive, more than simply show the scene to attract the attention of buyers. For example, the following toys merchandise first picture, white background picture multi-angle display toys modeling, to attract buyers to order to play a positive role in enhancing.

Two, the scene map: suitable for displaying the functionality of goods, aesthetics to create, jewelry goods scene map: for emphasizing the functional attributes of the goods, the scene map than the white background has the advantage of the scene map through the beauty of the picture, the scene derived from the functions of this type of functional attributes of the goods buyers to produce a sense of connection. Summary: functional attributes, emphasize the aesthetic sense of goods, scene map conversion rate is often better than the white background map, buyers through the main picture to get a sense of context generation, on the purchase and order conversion to play a positive role in promoting. For example, the following is a magnifying glass, the right side of the scene map to show the function compared to the left side of the white background picture more image specific, more can convey the selling point.

Three, the shooting direction: jewelry, food categories flat view better than top view reason: flat view suitable for display modeling, top shot suitable for display panoramic view, food class flat view shooting generally higher than the top view conversion rate to summarize: for fashion goods, before shooting under the illumination to carefully observe the characteristics of their modeling, silver and gold jewelry surface modeling, although there is a difference between the firm and the rounded, but there will always be a specific direction of illumination will be The light is moving; the main picture of the food category is generally higher than the top view angle shooting conversion rate.

Four, the role of the model: apparel categories with models conducive to the transformation of fashion categories, clothing underwear categories, with models using the scene and the main picture without splicing of the big picture, the transformation of the role of a positive enhancement. Summarize: apparel class main picture, the first picture is recommended to put a large picture with a model, after a few auxiliary pictures and then put the splicing map, detail picture, so that the conversion rate is relatively high.

The article was shared from the store small fish e-commerce seller assistant, you can go to the official website to search for yourself.