What is the marketing principle?

There are mainly the following points:

1. Marketing mainly refers to the business activities and sales behaviors of the market, including promotion and market development.

2. Marketing principles: including market analysis, marketing concept, marketing information system and marketing environment, consumer demand and buying behavior, market segmentation and target market selection.

3. Marketing practice: including product strategy, pricing strategy, distribution channel strategy, promotion strategy and marketing mix strategy.

4. Marketing management: including marketing strategy, planning, organization and control.

5. Special marketing: including network marketing, service marketing and international marketing.

Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA.

Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Extended data marketing steps

1, market opportunity analysis

Step 2 Choose the target market

3, determine the marketing strategy

4. Marketing activity management

(1) marketing plan. It is necessary to formulate a long-term strategic plan, determine the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic plan.

(2) Marketing organization. The marketing plan needs a strong marketing organization to implement. According to the planning objectives, it is necessary to establish an efficient marketing organizational structure, and conduct a series of management activities such as screening, training, motivation and assessment of organizational personnel.

(3) Marketing control. In the process of marketing plan implementation, control system is needed to ensure the realization of marketing objectives. Marketing control mainly includes enterprise annual plan control, enterprise profit control and marketing strategy control.

References:

Baidu Encyclopedia: Marketing