Development trend of o2o

The development from online to offline has gone through three stages:

The first stage: chaos. This period is characterized by B2C thinking and online business platform, mainly localized life information websites represented by public comments.

The second stage: the budding stage. During this period, various group buying websites characterized by the rise of group buying, mainly represented by Meituan, broke through the limitations of B2C business model and combined traditional service-oriented industries with e-commerce. This kind of experiential marketing increases the user experience, realizes the cost-benefit control and improves the transaction rate.

The third stage: the initial development period. This is also the current stage of O2O e-commerce. Driven by the development of mobile Internet, it gradually presents diversified characteristics.

The future will also experience the fourth stage of development: the period of rapid development. During this period, more and more traditional industries will enter the O2O industry, and the development of personalized services in the region will become the mainstream of market development. The future development direction is that data, users and various resources will be more virtually clustered, and effectively integrating their relationships will affect the development of O2O. O2O e-commerce will inevitably become the mainstream of the future business model, will enter people's lives, and improve people's quality of life while continuing to develop.