What does advertising AE mean?

Advertising ae: It is the account supervisor or account director of the advertising and service industry. Where AE is the abbreviation of Account Executive. A professional advertising AE is a super salesperson+senior customer service+primary marketing planning+media consultant+market researcher, who should have comprehensive advertising marketing knowledge, track the whole process of advertising production and launch as a whole, and do basic market research and effect evaluation.

A professional advertising AE personnel should have comprehensive advertising marketing knowledge and follow the whole process of advertising planning, design, production and delivery. To be an AE, you need to have the ability of accurate judgment and reasonable suggestion, process management, teamwork, customer service, creative judgment, strategic thinking and financial management.

Extended data:

A large part of the core of AE work is to accurately grasp the customer's intentions and formulate and implement strategies. The first thing is to communicate with customers and make clear their needs, cooperation steps, deadlines and responsibilities (organize meeting minutes). After meeting with customers, there will usually be an internal meeting of the company (there should also be meeting minutes); Communicate with customers again and make a report through field investigation.

In the process of serving customers, it is also necessary to make a timetable to inform customers of their status. Timetable generally refers to the detailed work schedule. The work on the schedule, as well as the future proposal or draft design, need to be signed by both parties for confirmation. Generally speaking, weekly work report is sent to customers at noon every Monday, and then the work progress is confirmed by phone every day.

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