Traditional Culture Encyclopedia - Traditional festivals - What does advertising AE mean?
What does advertising AE mean?
A professional advertising AE personnel should have comprehensive advertising marketing knowledge and follow the whole process of advertising planning, design, production and delivery. To be an AE, you need to have the ability of accurate judgment and reasonable suggestion, process management, teamwork, customer service, creative judgment, strategic thinking and financial management.
Extended data:
A large part of the core of AE work is to accurately grasp the customer's intentions and formulate and implement strategies. The first thing is to communicate with customers and make clear their needs, cooperation steps, deadlines and responsibilities (organize meeting minutes). After meeting with customers, there will usually be an internal meeting of the company (there should also be meeting minutes); Communicate with customers again and make a report through field investigation.
In the process of serving customers, it is also necessary to make a timetable to inform customers of their status. Timetable generally refers to the detailed work schedule. The work on the schedule, as well as the future proposal or draft design, need to be signed by both parties for confirmation. Generally speaking, weekly work report is sent to customers at noon every Monday, and then the work progress is confirmed by phone every day.
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