Traditional Culture Encyclopedia - Traditional festivals - What are the four kinds of marketing agents?
What are the four kinds of marketing agents?
1. Distributor: Distributor refers to an enterprise or individual that acts as a bridge between producers and consumers, and buys products from producers and resells them to consumers.
2. Agents: Agents refer to enterprises or individuals that sell products on behalf of producers. They don't own the product, but they will charge a certain commission.
3. Wholesalers: Wholesalers refer to enterprises or individuals who buy products from producers and then resell them to retailers or other wholesalers.
4. Retailers: Retailers refer to enterprises or individuals that sell products directly to consumers and have their own shops or online sales platforms.
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