Traditional Culture Encyclopedia - Traditional festivals - What are the four kinds of marketing agents?

What are the four kinds of marketing agents?

Distributors, agents, wholesalers and retailers.

1. Distributor: Distributor refers to an enterprise or individual that acts as a bridge between producers and consumers, and buys products from producers and resells them to consumers.

2. Agents: Agents refer to enterprises or individuals that sell products on behalf of producers. They don't own the product, but they will charge a certain commission.

3. Wholesalers: Wholesalers refer to enterprises or individuals who buy products from producers and then resell them to retailers or other wholesalers.

4. Retailers: Retailers refer to enterprises or individuals that sell products directly to consumers and have their own shops or online sales platforms.