Give several examples of the lack of brand power of agricultural products in China.

China agriculture has a market of 10 trillion, but the number of agricultural products brands is very small. Most agricultural products consumed daily have no brands.

The low premium ability of products is the most important manifestation of the lack of brand power of agricultural products. Agricultural products without brands have no premium ability, and it is even more difficult to drive local industrial development.

From the product point of view.

The degree of standardization is low. At present, agricultural products are basically planted by small farmers, and there are few large-scale planting, resulting in a wide variety of agricultural products in a region and standardization in the planting process, such as fertilization and pesticides. , out of control, product quality can not be guaranteed. How to brand products without quality assurance?

The development of industrialization is slow, the development of agricultural industrialization is relatively slow, and the income from agricultural planting is low, so more and more people are unwilling to farm, and agricultural industrialization is also affected. If you can't form an industry, you can't build a brand.

From a policy point of view

The country's rural revitalization and various policies are vigorously supporting agricultural development, and the production, planting and promotion of products are all aimed at promoting the development of agriculture, rural areas and farmers. I believe there will be better development in the near future.

From the perspective of market demand

Consumption upgrading drive: According to the data of the National Bureau of Statistics, the contribution rate of China's final consumption expenditure to GDP growth has been stable at around 60% in the past three years. Consumers' higher requirements for products and services are manifested in the pursuit of quality, which will seek the emotional value of goods for brands and present personalized, diversified, high-end and experiential consumption characteristics.

Mature environment for brand explosion: China's per capita GDP has exceeded $8,000. In the past 30 years, China's economy has developed rapidly and its international status has been rising day by day. China brand adheres to the traditional culture and craftsman spirit, and the cultural responsibility of the new era will further promote the development of independent brands. Looking at the development history of consumer brands in the United States and China, Japanese consumer brands are about to usher in a period of great explosion.

Judging from the transaction data of the member network, the geographical restrictions of bulk agricultural products are getting weaker and weaker, and the brand awareness of agricultural enterprises is getting stronger and stronger. Many enterprises have begun to brand their own enterprises and products. I believe that under the impetus of brand and quality, China's agricultural brands will have a better development.