Traditional Culture Encyclopedia - Traditional festivals - What are the main types of problems in the network?
What are the main types of problems in the network?
In the legal issues of online advertising, there are mainly the following situations:
First, the diversity of network communication makes it difficult to clearly distinguish between simple information communication and advertising. Implicit advertising is propaganda that contains advertising content without advertising form or means.
The main forms of implicit advertising are:
(1) Advertisements released by online news.
(2) Advertisements published on 2)BBS mainly appear in the form of forum discussion. .
(3) Co-branded websites publish advertisements, that is, several advertisers join the website as partners to provide commodity information through the website.
Second, the positioning of advertisers, advertising agents and publishers is vague, which makes it difficult to identify legal responsibilities.
Thirdly, the diversity of online advertising subjects and channels and the boundlessness of advertising areas make advertising management difficult and cause jurisdiction problems.
Four, the legal problems caused by unfair competition in online advertising.
There are the following acts of unfair competition in online advertising:
(A), online bait advertising
(B), online advertising price confusion
(three), the use of network keywords, text advertising for unfair competition.
(four), link technology for unfair competition.
(5) unfair competition through plagiarism.
(six), the legal issues of online sales advertising with prizes.
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