How do traditional enterprises transform and where are the opportunities for transformation?

On the question of how to transform traditional foreign trade enterprises, the transformation of traditional foreign trade enterprises must first go through "three customs".

The first level is to make good products. At present, the problem of product homogenization is becoming more and more serious, which leads to increased competitive pressure among enterprises and even vicious competition. In this context, the important role of product differentiation and leadership is reflected. "Enterprises must establish R&D teams to maintain product differentiation and leadership, which is the fundamental problem." "Because cross-border e-commerce is ultimately inseparable from goods-that is, the products of enterprises."

The second level is to do a good job in operation. Enterprises must be professional in the operation process. Traditional enterprises have just entered a certain product field, first of all, they should systematically learn the knowledge and laws of the industry, and then invest. Don't be too radical in the initial stage, and invest a lot of manpower, material resources and financial resources in the initial stage of operation. In the case that enterprises don't understand the laws of the industry, this approach has a high probability of failure. Therefore, enterprises should act cautiously first, and then make subsequent investments when they feel that the product market is relatively broad.

The third level is the team problem. On the question of whether enterprises need to set up their own cross-border e-commerce team, many enterprises have very ideal plans and set up a "strong" team at the beginning of operation. However, Ye believes that enterprises can choose a step-by-step strategy, rather than a one-step strategy, first access through agent operators, and then slowly form their own teams.