Traditional Culture Encyclopedia - Traditional festivals - What is the difference between online sales and physical store sales?

What is the difference between online sales and physical store sales?

Online sales and physical store sales are both a kind of market sales, but there are differences in business methods. Their differences are as follows:

1, different customer groups. Physical store sales are customers who come to physical stores; The customers who sell online are online customers, so they don't need to go to the store.

2. The facade requirements are different. Physical store sales need areas with large traffic to help sales; Online sales don't need an area with large traffic, but the requirements for the network are higher than those of physical stores.

3. Online store: As a form of e-commerce, it is a website that allows people to make purchases while browsing and complete transactions through various online payment methods. Most online stores use Taobao, JD.COM, Yi Bei, Paipai, Mall and other large Internet trading platforms to complete transactions! We should make rational use of online stores and strive to maximize benefits.

4. Physical store is a term that appears after online shopping. Compared with virtual stores, real stores are called physical stores. Generally speaking, shopping is a physical store, including real markets, business districts, schools, night markets, station docks, playgrounds and fixed stores.

Extended data:

Physical store is the support of online store;

1, the biggest drawback of online sales is that consumers' recognition is relatively low, which is related to consumers' consumption habits. Many consumers have become accustomed to the consumption habit of giving money after seeing the goods, and it is unrealistic to give money without seeing the goods, which is also the fundamental reason why consumers are not at ease with online shopping malls.

2. It would be much better if the online store had physical store support. New customers, especially netizens who have doubts about online integrity, can go to the physical store to buy products after learning about them online, so as to dispel their doubts, and the possibility of successful purchase will be great.

3.O2O is Online To Offline, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.

References:

Baidu encyclopedia-online store

References:

Baidu encyclopedia-entity branch