How to strengthen the brand awareness of Luckin Coffee and distinguish it from other small and medium-sized brands?

In order to strengthen the awareness of Luckin coffee brand and distinguish it from other small and medium-sized brands, the following strategies can be considered:

1.** Strengthen brand association * *: Establish strong brand association with consumers through various marketing means, such as advertising, public relations activities and social media promotion. This can improve brand awareness and popularity.

2.** Plan interesting marketing activities * *: such as games, gifts, limited time offers, etc. In order to improve consumer activity and enhance consumer awareness of the brand.

3.** Develop targeted marketing strategies * *: Develop targeted marketing strategies according to the characteristics of the target market, such as holding coffee tasting meetings or coffee culture lectures on university campuses, business districts or large communities to attract more young people's attention and love.

4.** Strengthen brand cooperation * *: Look for brands with the same concept as Luckin Coffee and similar consumer groups to cooperate, and improve brand exposure and recognition through co-branding and sponsorship.

5.** Constantly innovate products and services * *: On the premise of maintaining the quality of the original core products, constantly introduce innovative products, such as specialty coffee and seasonal restrictions, to increase the freshness and loyalty of consumers. At the same time, it provides high-quality services such as membership system and rapid response to improve consumer satisfaction.

6.** Enhance brand image and store design * *: Excellent brand image and store design can enhance consumers' impression and goodwill. Luckin Coffee can make improvements in this respect, such as adopting a unified design style and providing a comfortable environment, which will leave a deep impression on consumers.

7.** Use social media to promote * *: Make full use of social media platforms such as Weibo, Tik Tok and WeChat to carry out brand promotion and marketing activities. Increase brand exposure and awareness through interaction with consumers.

Through the implementation of the above strategies, Luckin Coffee can effectively improve brand awareness, which is different from other small and medium-sized brands.