Traditional Culture Encyclopedia - Traditional festivals - What makes the difference between new media and traditional media?

What makes the difference between new media and traditional media?

Traditional media mainly include newspapers, magazines, radio, television and other media, but with the advent of the information age, the above can no longer meet the needs of contemporary people due to their own limitations. Simple analysis

Newspaper content is oriented to the whole society, with high credibility and authority, but it is not as good as radio and television to produce static and dynamic effects and sound effects, and its timeliness is poor. Only one day, there are usually a lot of advertisements mixed, and without the exact user direction, readers often skip without looking.

The magazine is beautifully designed and printed. For example, many magazines in Japan can attract some people by giving them away, and there will be a situation of "buying magazines because of giving them away", but if there is no particularly strong demand, they will not always buy them. The audience is still relatively small. And the cost is high.

Compared with the first two, radio and television have better audio-visual effect and high timeliness, and publicity content can be forcibly inserted through sequential broadcasting, but similarly, because there is no clear user direction, readers may "change channels" impatiently.

As an accompanying product of Internet development, new media has become more and more mature in the way of content dissemination.