The latest policies in the education industry

The "double-decrease" policy has ushered in a major change in the education industry. The deepening of the reform of school education is on the way, and academic institutions or will embark on the road of transformation, combined with the policy and the market, quality education, vocational education, education digitalization of the three major directions or become new opportunities.

What is the general idea of "double reduction"?

The person in charge of the Ministry of Education said:

One is the source of governance. give full play to the role of the main school, adhere to the teach all teach, focus on improving the quality of teaching, homework management level and after-school service level, so that students learn better back to the campus, in the school "full" "eat well", reduce the number of participants in the out-of-school training demand. The demand for off-campus training.

The second is systematic management. Not only focusing on homework and out-of-school training, but also in strengthening after-school services, reducing the pressure of the examination, improving the quality of evaluation, and creating a good ecological aspects of the same deployment, systematic promotion, the whole chain to promote the work of the "double reduction".

Third, comprehensive management. Establishing a special coordination mechanism for the "Double Reduction" work, strengthening interdepartmental coordination, focusing on organizing and carrying out special management actions, forming an effective synergy, and integrating the school, society, and family forces to form a three-in-one pattern of parenting.

Fourth, governance by law. In-depth implementation of the "Chinese People's **** and State Compulsory Education Law" "Chinese People's **** and State Law on the Protection of Minors" and other legal spirit, within the framework of the law to clarify the policies, so that there is a law to follow, according to the law.

In general, or will be centered around the "three limits" to carry out:

One is to limit the number of training institutions. This may include stopping the approval of new school licenses, closing down unlicensed institutions, and re-examining and approving the compliance of the stock of institutions.

The second is to limit the hours of classes. Shanxi, Shaanxi, Yunnan and other places have issued notices restricting the teaching of subject-type training during the summer. Combined with the provisions of Article 33 and Article 41 of the Law on the Protection of Minors, or the possibility of future holidays, summer and winter vacations, double holidays or are not allowed to carry out the compulsory education stage students of the subject class training.

Thirdly, limitations on fees. According to the Guangzhou Yuexiu District regulations, has been registered as a for-profit compulsory education training institutions or need to re-register as a non-profit institutions. The move is to strengthen the public welfare attributes of the compulsory education training, the future or the training organization fees will be regulated.

Three major directions or become a new opportunity for development

"Double-decrease" policy after the landing of the family are exploring how to transform, especially quality education, vocational education direction of action frequently.

1, quality education is hot

At present, many training organizations began to test the waters of quality education, the industry, quality education has become a hot topic.

The elite children's deep plowing quality education scene, its children's scientific and creative enlightenment brand "to the wisdom of the children", stage drama / speech products "small earth", literacy growth complex "genius baby" three brands ********************************************************************************************************. "The three brands*** together constitute a new system of quality education for children at Elite.

Honghe Science and Technology and the domestic aesthetic education brand baby painting picture book aesthetic education to reach cooperation, signed the "baby painting series of aesthetic education courses stationed in Honghe platform matters" agreement, the two sides in the education of information technology, the supply of aesthetic education products, the introduction of art content on the combination of the development of quality education business, do a good job to supplement the school.

Good Future's children's quality education brand Reed Steps launched a 21-day online comprehensive quality training camp for children aged 3-6 years old - "Reed Steps Summer Public Service Literacy Camp", covering music, exploration, art, puzzle, communication, science, physical fitness, and seven major sections of thematic activities. The program includes seven thematic activities.

2. Vocational education has become a major direction of national encouragement

The "double-decrease" policy mainly regulates academic training, while vocational education is a major direction of national encouragement at present.

The Highway Group has launched the Highway APP, which is different from the Highway Classroom APP that mainly focuses on K12, and covers language training, college exams, finance and economics, public exams, teaching qualifications, study abroad, management, healthcare, and other types of vocational education business.

Naixue Education focuses on IT training, and in the popularity of "programmers who have not reached management at the age of 35 will be dismissed", it is geared towards the IT post-employment crowd and "specializes in finding jobs for programmers at the age of 30+.

The good future light boat announced the entry into the field of vocational education, covering traditional skills, new vocational classes and adult education.

3, education digitization prospects are clear, full of opportunities

Comprehensive policy and the head of the transformation of the organization's action, in addition to the rapid expansion of quality education, vocational education products, education digitization is also a very clear direction of development, the prospects are clear, full of opportunities.

Of course, the head of the enterprise whether it is the launch of a new APP, or open online summer camps, etc., are relatively easy, and for small and medium-sized educational institutions, if you want to transform and upgrade the layout of the online, it is clear that by self-built technical team is unrealistic, money, time, personnel costs are too high, and in the jittery voice, Himalayas, etc., launched a few video, audio, obviously not a digital transformation.

Therefore, a large number of small and medium-sized institutions will choose to cooperate with technical service providers to build their own online education platform, with a platform that they can control, can accumulate traffic and word of mouth, the subsequent operation of the platform, so that you can launch a rich variety of course forms, to create a closed loop of instruction, supervision, marketing and interaction, user precipitation, commercial cash growth.

Take the knowledge scene digital service provider Creative Artisan as an example, which helps a large number of calligraphy, music, art, dance, Go, programming, vocational education and other institutions to successfully realize the digital transformation, build their own online education platform (WeChat public, WeChat small program, APP, PC online school, etc.), to provide students with online teaching services.

Through the live open class, live small group class, video class, audio class, punch card, column, Q&A, test evaluation practice, etc., to provide users with different scenarios of interactive teaching, can be well adapted to the quality of education, vocational education and other areas of the theory of practical teaching needs, to help students to really learn, and to help the organization to build a high-quality reputation for the course.

And the group, powder god, recommended gifts, promoters, agents, enterprise micro-tools and other types of marketing management tools, can help organizations to manage and operate the user, easy to realize the word of mouth fission growth. The content market can help institutions to increase the flow of a channel, such as A music training institutions will be their own courses on the content market, B dance training institutions to find their own users also have this demand, a key on the A institutions of the music course to their own platform for sale, B institutions to enrich the content of their own platforms, increased revenue, and A institutions also borrowed from the B institutions to easily realize the growth of sales of the course.

"Double cut" boots landing, quality education, vocational education, education digitalization will become the future direction of development in the field of education, for the major educational institutions, both opportunities and challenges, depending on who can seize the opportunity to realize the mode of transition faster, to achieve long-term development.