The first thing you need to do is to get your hands on a new car, and you'll be able to do it in a way that's easy for you.

Standing at this year's Beijing Auto Show, no traditional car company will resist the trend of intelligent, similarly, in the face of the huge automobile industry, the Internet giants will not be silent.

These are the first time I've ever seen a car with the same name, and I've never seen a car with the same name. The first thing you need to do is to get your hands on a new car, and you'll be able to do it in a way that's easy to understand.

It's a place where all the major car brands and parts suppliers come together, and they bring new products and technologies to the audience at this particular time.

There were also some "traditional models" from traditional car makers that lacked a contemporary character and were not well received, with brands such as Brilliance and DS even absent from the show.

But there's no denying that in the shift from traditional cars to smart cars, smart technology has become the center of market attention, and digital mobility and eco-connectivity have become an integral part of the conference.

Wang Qingwen, general manager of Huawei's Smart Car Solutions BU Smart Cockpit Products Department, said, "The cockpit is the center of human-vehicle intelligent interaction, and in the whole scenario of people, cars, and homes, if the version of the car's application software lags behind other intelligent products, the experience will also lag behind, so the cockpit will be abandoned by the user, and ultimately it will be very difficult to realize intelligence. "

And as a member of the new forces of car-making, Skyline Motors and the game company Perfect World Games' "Divine Eagles 2" handheld game opened strategic cooperation, which is the first time that Skyline Motors ME7 crosses the border in the field of interactive entertainment, which breaks through the boundaries of the traditional car system and brings a new and refreshing experience.

Hyundai, on the other hand, is guided by the concept of "Style?Set?Free", which makes the car no longer a mere means of transportation but a part of the user's life. In the future, the car can be adjusted as a living room, lounge or workspace according to the needs of use to meet the diversified lifestyle needs of users.

Digital car

Digital cockpit as the main carrier of the future car, car companies have put it in an extremely important position.

But at the product landing level, this session of the auto show, we see more ecological innovation and application of content, while in the intelligent cockpit design level lacks the freshness of the past.

The reason for this is broadly because most car companies have already completed the center control of a large screen, double or triple screen design.

As for the car five-screen, six-screen design, in addition to its enhancement of the sense of luxury, the use of large not, a very simple example, there are five people in the family, few families will install five displays.

And outside the product, we can see more experience level upgrades, and behind this is to Baidu, Tencent, Huawei and other Internet companies, led by the accession of Internet companies, which together with the car companies, *** with the construction of a new ecology of the automotive Internet.

We can clearly see that at this year's Beijing Auto Show, the car brands equipped with Baidu's Apollo Intelligent Vehicle Connection reached more than a dozen, and the models include the Explorer, Buick Enclave S, Hyundai's seventh-generation Elantra, the fifth-generation Tucson, the ? Kia K5, Kia Concept, Lexus, Qixing Star, StarTour TXL and VX, Link 02 and other models.

These models according to their own characteristics, the car networking content ecology also presents different characteristics, in the Ford exhibition area, the new sixth-generation Explorer, RuiJie 2020 models, Rui Inter and many other models equipped with SYNC + intelligent infotainment system, SYNC + intelligent infotainment system by Baidu car networking and Ford jointly developed.

This system is created to use SYNC+ to fully meet the safety and entertainment needs of users in the in-vehicle scenario, including one-stop travel services such as ordering hotels, takeout and movie tickets.

According to the report released by Ford, 79% of the car owners are very satisfied with the overall experience of SYNC+, and personally testify that "SYNC+ is really useful", and their satisfaction with the responsiveness, ease of use, and OTA upgrades of the car's computer reaches 79%, 80%, and 77%, respectively.

In fact, SYNC+ has become an important partner for car owners in their travels and lives - 88% of car owners interacted with SYNC+ on a daily basis over the past year, and the cumulative number of interactions has exceeded 189 million.

Buick booth, just recently listed Enclave S equipped with Baidu AI Telematics core capabilities, Buick Enclave S*** counts access to Baidu Telematics seven functional modules, including Baidu Assistant, Baidu Maps, Listen to your heart, movie ticketing, car control home, Baidu account, most of the visible modules can be directly through the voice of the Baidu Assistant to carry out in-depth interaction.

In addition, Buick Micro Blue 7 y integrates the core technology of Baidu Telematics to realize artificial intelligence intelligent voice interaction, navigation map data covering more than 10 million kilometers, and more than 10 million orders of magnitude of entertainment and information resources.

Hyundai booth, the 10th-generation Sonata and other models are equipped with Baidu and Hyundai jointly developed Intelligent Internet Connection 3.0 system, based on the Xiaodu in-vehicle OS system for its tailor-made and accurately optimized custom version.

The Intelligent Network Connection 3.0 system has vehicle-home interconnection technology, and the Baidu Apollo vehicle-home interconnection function opens up two high-frequency scenarios of the automobile and the home, which can realize the two-way interactive control of controlling the vehicle from the smart home and controlling the smart home from the vehicle.

On the StarTour booth, StarTour's new-generation TXL and StarTour's flagship SUV?VX are equipped with the brand-new Lion Intelligent Cloud 4.0 system jointly developed with Baidu, which not only supports face recognition, intelligent voice interaction, in-vehicle payment, intelligent Internet of Things and other configurations, but also boasts AR-enhanced real-time navigation, which is unique to its class.

In addition, the "new ecological car machine system" developed by Baidu Telematics and Yikatong Technology*** is officially displayed on the Link 02 and 03 "Champion Edition" models and the Link 03+ "Champion Customized Edition". "The new ecological car system is equipped with Xiaodu voice assistant, Baidu map in-vehicle version, Baidu with the car, and Baidu active recommendation engine. Listen, Baidu active recommendation engine and many other core technologies.

In addition to the above brands and models, Lexus, Kia and other car carries Xiaodu in-car and its core capabilities of the car brand has also debuted, for example, the Kia K5 Kaikoo carries the latest Kia and Baidu co-developed Intelligent Connected System 3.0, to further enhance the new car connected entertainment.

This auto show Tencent Intelligent Mobility and BMW, Great Wall, Changan, Guangzhou Automobile and many other car companies of the cooperation models appeared in the auto show, and released the latest cooperation trends with the auto industry partners.

At the BMW booth, the BMW 6 Series Gran?Turismo mid-cycle model, a live demonstration and sharing of the many features of Tencent's Little Scene.

In the BMW?iDrive?7 intelligent human-machine interaction system, Tencent Small Scene can be woken up by voice through the BMW Intelligent Personal Assistant, and the home page adopts a flexible card-type design, which can bring rich in-vehicle life services through a variety of dimensions, including food, accommodation, transportation and play.

The first batch of selected BMW and Tencent "mini-scenes" will be launched in the Chinese market this year, covering a wide range of dimensions such as information, food, entertainment, travel and education.

For example, the "Star Gourmet" mini-scene allows you to search for popular restaurants in your neighborhood, and extends the online location queuing function to make it easier to make reservations in advance.








Data Ready is a video ready to go. "AiQiListen" combines rich audio content from Tencent and third parties, including QQ Music, Himalaya, Tencent News, WeChat Reading, and Pocket Story.

At Great Wall Motor's booth, the 2021 Haval F7/F7X, a new-generation global smart car that was just recently launched, was unveiled. Both models are equipped with the Fun-Life 2.0 intelligent car machine system, and are the first models to carry Tencent's eco-car network TAI3.0, including WeChat's in-vehicle version, Tencent's content ecosystem "Love Fun Listening", as well as in-vehicle light application ecosystem "Tencent Small Scene", etc., which introduces the Internet super ecology and continuous evolution of genes in the car, and realizes "full-time online" for services and entertainment.

The third-generation Haval H6, WEY Tank 300 and other models were all presented at the auto show, and in the future, Haval Big Dog, the third-generation Haval H6, and WEY Tank 300 will all be gradually equipped with Tencent's TAI3.0 intelligent Internet connection service.

Guangzhou Automobile booth? , GAC GS4, GAC GA6, GAC New Energy Aion?S, ?Aion?LX and other appearances, the depth of the integration of Tencent TAI ecological car networking a number of functions

As the world's first production model equipped with WeChat in-vehicle version, the GAC GS4 allows owners to complete the necessary information interaction under the premise of ensuring driving safety, reducing information anxiety.

Not only that, but Chuanqi CS4 y integrates a number of functions of Tencent TAI ecological car networking. Including Tencent small scene, cloud small micro voice assistant, etc., more than 90% of GS4 owners have used the "Tencent my car" small program, every day, nearly 40,000 GS4 owners to use the function of traces.

Changan Automobile booth, UNI-T models are equipped with TINNOVE automotive intelligence system developed by Wutong Auto Union.

As a joint venture between Changan and Tencent, Wutong Auto Union's TINNOVE Automotive Intelligence System y integrates the core capabilities of Tencent Telematics TAI Eco Telematics, providing intelligent services such as WeChat in-vehicle version, Tencent Aiqi listening and Tencent Small Scene.

Not only can it support more than 40 kinds of refined scenarios, it can also realize the car control function through multi-scene voice interaction at any time, and call up the desired services at will, so as to realize truly intelligent human-machine communication.

Navigation, play music, seat heating, window lifting, etc., can be realized through a variety of voice control, free of wake-up function directly put forward the needs of the operation is more convenient.

In addition, relying on Tencent's rich ecological service system, the car can enjoy radio, music, movie tickets, car wash, small games, smart parking and other rich in-vehicle scenario services.

Ford's booth, equipped with Tencent TAI Automotive Intelligence System, Ford Pilot S debut, the model depth of integration of Tencent's massive service ecosystem, including five functions: WeChat in-vehicle version of the "love interesting to listen to", in-vehicle light application "small scene", cloud small micro voice assistant, Tencent small micro voice assistant, Tencent's rich ecological service system. The Tencent map is also a new feature of the Tencent car, which has been developed by Tencent's Tencent Maps.

Compared with Baidu and Tencent, Huawei has just entered the field of intelligent cockpit directly built Huawei booth at the Beijing Auto Show.

Here, Huawei displayed the just released intelligent cockpit solution, which contains three major platforms: the Harmony car OS software platform, the Harmony car domain ecological platform, and the intelligent hardware platform.

Wang Qingwen, general manager of Huawei's Intelligent Vehicle Solutions BU Smart Cockpit Product Department, explained Huawei's understanding of cockpit intelligence to the industry: a consistent experience across multiple scenarios is the key to cockpit intelligence.

This requires that smart cabins have the most basic characteristics: applications are always new and software and hardware evolve continuously.

In this regard, Wang Qingwen said, "Huawei provides Harmony car OS, Harmony car domain ecology and intelligent hardware three platforms, realizing the decoupling of software and hardware, and the decoupling of software and application, helping the industry to shorten the research and development cycle, reduce the cost of research and development, and enable new technology and new functions to get on the car quickly."

The usage scenario of automobile is characterized by "multi-users, multi-peripherals, multi-connections", Harmony Car OS defines HMS-A (HMS?for?Auto, including: voice, sound, vision, AI and other 7 core capabilities), 12 car sub-systems, and more than 500 HOS-C?APIs.

Huawei's expansion of the car domain based on "1+8+N" ensures that the ecological **** enjoyment, smooth conversation and seamless flow of the car with cell phones and tablet PCs.

At the same time, Huawei and its eco-partners*** are working on in-depth experience optimization and function development for in-vehicle scenarios, so that the application software is "better and easier to use" in travel scenarios.

In addition, Horizon has pioneered the integration of visual perception and voice interaction algorithms to create the Horizon Intelligent Cockpit Human-Computer Interaction Computing Platform (Horizon?Halo?), which has been mass-produced on Changan's main model, the UNI-T, and which realizes innovative active interaction functions such as line-of-sight tracking, hierarchical fatigue detection, multimode lip recognition, driver behavioral recognition, intelligent emotion capture, and hand gesture recognition. Innovative active interaction functions.

Entering 2020, Baidu, Tencent, Huawei and other companies appeared more and more frequently at the launch of car companies, they rely on the voice technology accumulated over the years in the field of the Internet, content ecology to help traditional car companies to realize the transformation of the intelligent cockpit.

And in the car companies, we can also clearly see that the open car networking ecosystem has no BAT fight, more integration.

This is the car companies presented open **** win.

Standing at this year's Beijing auto show, any traditional car companies are not in the will resist the trend of intelligent, the same, in the face of the huge automobile industry, Internet giants will not be silent.

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.