How to tap into customer pain points

How to tap into customer pain points

A study of the target customer analysis

1, good user profile analysis

2, customer shopping and consumption route analysis;

3, customer acceptance of the wide range of channel analysis;

4, customer income analysis;

5, analysis of the composition of customer families;

6, buy the product customer occupation analysis

Two, the product can meet the customer's needs

1, the basic needs

Products can meet the customer's basic needs are? You can analyze the four aspects of clothing, food, housing and transportation, and list the repair functions of the product itself;

2, deep needs

What are the mind-satisfying functions of the product itself? For example, whether it can solve the customer's spiritual needs, the product can bring spiritual pleasure and satisfaction

Three, the product can bring what value to the customer

1, R & D product's own vertical value

2, through the customer's many needs to find the most core needs, the use of the product itself to grasp the customer

Exercise:

We can list any product around us one by one to list the various values of the product can meet the basic needs of customers, which deep needs? By comparing these listed values with the customer's needs, you can firmly grasp the customer's real pain point