How do the three evolutionary paths of "new retail" reshape the business ecology?

At present, the traditional retail is old, and the "new retail" centered on user experience is coming. Under the background of consumption structure upgrading, through the application of new technologies, online and offline integration is the general trend, and the concept of new retail is getting hotter and hotter, but its path and mode need to be explored urgently.

"New Retail" Evolution Path 1: Online and offline integration

The biggest change in the retail industry is that offline channels are "community-oriented" and online channels are "mobile", both of which are closer to consumers. Online and offline integration is not only an urgent demand for physical retail, but also a strong demand for e-commerce companies.

New retail integrates online and offline resources through intelligent technology, which changes the efficiency and way of products reaching consumers. Through online and offline integration of big data drivers, we will improve the quality and efficiency of supply and promote consumption growth. The new retail can reduce the consumption cost, improve the consumption environment and raise the consumption expectation through online and offline price reduction. This is conducive to tapping the potential consumption demand, thus expanding the total consumption demand of the market.

The combination of new retail online and offline benefits from the support of Internet technology. Relying on big data and cloud computing, the new retail model can more accurately identify user needs, realize personalized service and enhance user experience than the traditional retail industry. The popularization and application of Internet technology provides space for retail innovation. Without technology, many innovative retail models, scenarios and experiences cannot be realized.

In the retail field, driven by the new round of scientific and technological revolution, many new technologies are first applied to the retail field, which is the most active field of innovation, and the rapid development of artificial intelligence will inevitably be the first to be applied to the retail field, thus promoting the emergence of unmanned retail and unmanned convenience store models.

Evolutionary Path 2 of New Retail: Retail+Experiential Consumption

Traditional retail is a business model centered on enterprise efficiency, while "new retail" pays more attention to user experience. In the evolution path of "new retail", physical retail mostly chooses the way of retail+experiential consumption.

Compared with traditional e-commerce, new retail pays more attention to the consumer experience, and relies on the online and offline integrated platform to have more complete, higher quality and more accurate big data information, which can better grasp the consumer demand and changing trend.

The function of new retail is not only to reduce costs, but also to improve consumers' recognition and satisfaction. For example, if we think that this is only to reduce costs, then it is wrong to develop "unmanned stores" and "unmanned retail". It must be because "unmanned stores" can provide consumers with better and more services. For example, it does not stop business for 24 hours, and the goods and services inside are also very complete. Therefore, the retail revolution is not only to reduce costs, but more importantly, to bring more value enhancement and more satisfaction to consumers.

The third evolutionary path of new retail: retail+industrial ecological chain

The "new retail" centered on user experience pays more attention to people and understands operators better. Merchants pay attention to building a platform, building a healthy ecological chain of the whole industry, and pursuing organizational management coordination.

At present, new technologies and new business models are constantly infiltrating into all walks of life, showing a pattern of integrated development and collaborative innovation of production, circulation and consumption. The new retail is not a retail problem, but a process of reconstructing industrial chain and value chain, reconstructing elements, and reconfiguring element resources with consumers as the core, thus forming a new ecology. In the future, the industrial chain and value chain will be more consumer-centered.

In the Internet era, the retail industry not only pays attention to its own development as before, but also pays more attention to the cooperation between upstream and downstream enterprises. Many retail enterprises have changed from retail to retail+finance. By integrating the upstream and downstream of the supply chain, including relevant interest groups, they have reached the stage of cross-border integration. This coincidence plays a great role in improving flow efficiency and reducing flow cost.

The new retail format is an innovation, which will bring more innovation. After the digital transformation of the whole retail industry chain, the new retail will provide a foundation for improving the efficiency of the whole industry and promoting industrial innovation.

At this stage, it is difficult for anyone to tell who is the most successful path of "new retail" evolution. But far-sighted entrepreneurs, everyone is verifying their "new retail" road from various aspects such as technological innovation, service innovation and model innovation.