Development trend of tourism in post-epidemic era

In the post-epidemic era, tourism practitioners are trying their best to attract tourists and consumers, hoping to promote the development of the entire tourism industry through innovation and promote the gradual and steady recovery of the tourism industry, even exceeding previous years. So how should we plan and develop?

At the worst of the epidemic, millions of "cancelled" travel orders were thrown to Ctrip, and Ctrip CEO Sun Jie remained optimistic under pressure. She firmly believes that order has not disappeared, but has been postponed. After the storm, Ctrip will be better and the industry will develop better. Sun Jie firmly believes that the golden age of China tourism has just begun!

1, tourism or the future.

There is no substitute.

The development of artificial intelligence, big data, cloud computing, virtual reality, augmented reality and technology has really changed our real travel experience. In Sun Jie's view, people have more and more opportunities to visit beautiful places online, and their desire to travel will be stronger.

"The tourist is really me, my real experience, and everything else can be done through cloning. So tourism is still irreplaceable. " Sun Jie said.

2. Big data enriches the travel experience.

On the other hand, technology also makes the travel experience better. Through the collection, processing and analysis of the Internet and big data, online travel companies will be able to provide tailor-made services according to the different needs of customers. Sun Jie believes that in the future, data analysis will automatically push tailor-made services according to customers' income, preferences and habits. If customers are willing, they can also jointly introduce personal recommendation, accompanying travel and self-service to enhance the travel experience in all directions. This will be the future development direction of online travel.

For example, a group of tourists who went to Paris didn't know each other at first, but they found that these tourists have similar interests through big data Ctrip, so they can recommend tourists to participate in some activities, thus enriching their travel experience and making interesting friends during the trip.

Sun Jie believes that with the continuous accumulation of data and customers, big data will bring more accurate and efficient services to tourists in the future and make their travel more comfortable.

3. Give full play to women's advantages

Experience first

Indeed, experience will never be replaced by new technology, and it is also one of the most important core elements of tourism in this era. Sun Jie's gentle and delicate femininity makes her devote herself to giving every customer the best service experience, and also makes her care about the work experience of employees and the life experience of her family.

Liang Jianzhang, the founder of Ctrip, spoke highly of Sun Jie, thinking that she was promoted from CFO to COO and then to CEO at Ctrip. All her abilities, including values and passion, show that Sun Jie is a very suitable CEO. However, Sun Jie chose to wait for more than a year and agreed to formally take over when it was most beneficial to the company team.

She said that this is one of the advantages of female leaders-they can consider the overall situation, change their minds and strive for a win-win situation when facing negotiators or employees, and they also make detailed welfare arrangements for employees.

In Ctrip, Sun Jie takes good care of employees and has a room to rest in the company when working overtime. Shanghai famous doctor sits in the company's infirmary, and the company has a nursery. Pregnant female employees take taxis for reimbursement. Employees' babies can get gifts from 800 yuan, 3,000 yuan of child care, and some measures to provide services at home and in rural areas.

At home, Sun Jie is also a good mother and wife. In order to take care of busy work, teachers and two children, Sun Jie has only slept for three or four hours a day for a long time. She arrives at the company at 7 o'clock as early as every day, but she will go home to have dinner with her family at 6 o'clock. She will start work at 9 o'clock after the children have a rest. This time coincides with the working hours in America and Europe. Midnight is the golden age of Sun Jie's works!

Sun Jie himself said, "The wheels are turning. Guests fly around the world 24 hours a day. You must follow them. Being CEO24 for 24 hours is not enough. " But she enjoys it!

AirbnbAirbnb: Experience the most authentic journey

In more than ten years, Airbnb has become a global cultural phenomenon, from a project that no investors are willing to invest to subverting the global hotel industry and bringing a more personalized lifestyle. Faced with the challenge of this unprecedented epidemic, Airbnb, the world's largest hotel accommodation company, has been adhering to the spirit of innovation since its inception, constantly actively saving itself, bringing travel experience online and keeping in touch with people in the era of physical isolation.

1, starting from the landlord's rent increase.

Silicon Valley Miracle

In 2008, this enterprise originated from the landlord of three co-founders, NathanBlecharczyk, JoeGebbia and BrianCeschi, who said, "The rent is going up!"

At that time, the three of them shared an apartment in San Francisco, and the rent was rising. Joe and Brian have just arrived in naked resignation. On a rainy night, the house was leaking. Three people couldn't afford the rent, so Nathan had to move out.

At that time, the International Design Forum will be held in San Francisco. Joe and Ryan are both designers. They noticed that all the hotels in San Francisco were fully booked. So they decided to rent Nathan's room online. They posted a simple blog post. Soon, three designers expressed their willingness to live.

Because Nathan took the bed with him when he moved out, three designer tenants slept on the air mattress. This has also become the origin of Airbnb's name-air bed and breakfast.

Three tenant designers and two landlord designers went to the exhibition together and became friends. The five of them had a good time. This wonderful experience inspired Nathan, Brian and Joe. They believe that someone must have similar needs. Then why can't they make it convenient for people to book rooms online and live in other people's homes?

A silicon valley miracle began like this. -Airbnb, which does not own any hotels, has become the largest hotel chain company in the world, and the number of houses has exceeded the sum of the top five hotel brands in the world.

Nathan admits that people will definitely talk about their travels. Travel is an eternal topic, and Airbnb plays a very important role in people's travel experience. What drives the growth of Airbnb is the huge word-of-mouth effect and the spread of ideas.

2. Help people have one.

Different story

Nowadays, mass tourism is everywhere and has become very commercialized. But Nathan thinks Airbnb has done something different. Airbnb's way is to let passengers live in other people's homes, which means more space, possibly better prices and better facilities; At the same time, it means that tourists can live in a residential community, which makes the journey more unique, such as straying into the coffee shop on the corner. These details can help travelers form a different experience from another traveler going to the same place.

Nathan said that everyone in this era is sharing our lives. People want to tell a different story on social media.

And Airbnb caught up with this wave. The next stop on their planned sharing road is lifestyle and life experience. They hope that travelers can have a more authentic travel experience. When using Airbnb, travelers will not feel like outsiders, but can feel the unique local customs like locals.

3. Experience in dealing with local people

Interesting things in the world

Airbnb strives to expand its meaning beyond "living". Two years ago, they launched a new product called "Experience", inviting local people to "choose a field where you have passion or professional knowledge" and turn it into an experience project to share with all travelers in the world.

These experiences are all-encompassing and have many different types, such as street art, visiting different communities, surfing, playing basketball and making cocktails. People design these experiences and set their own prices. Airbnb is committed to enabling everyone to find their favorite things and friends in the experience.

Experience is also very popular in China. Nathan said that China tourists especially like to meet foreigners and learn about other people's lifestyles during the experience program.

4. Technology makes people more and more lonely.

The desire to communicate between people is becoming more and more real.

Help you see the bigger world and know more people and things, which is also in line with Nathan's profound understanding of the world. Although he graduated from the computer department of Harvard University and loved science and technology since childhood, he also realized that in this efficient, high-speed and rapidly changing world, many things can be replaced by advanced science and technology, but the distance between people is getting farther and farther, people become lonely and the world seems to be cold. He firmly believes that the desire to associate with people is still the most essential thing.

I hope NathanAirbnb can not only provide a functional and alternative living place, but also enrich the journey. In such a world, I hope to bring more warmth to people, help people realize face-to-face communication and meet human needs for communication and response. Because people are essentially social animals and want to have friends and circles, Airbnb has seized this constant demand, hoping to narrow the distance between people and cultivate trust in each other.

Nathan wants to make the world smaller and establish a connection between people and countries. If everyone in every country has a friend and people understand that we are more similar than different, the world will naturally seek common ground while reserving differences and be harmonious but different.