Starting an advertising and design company. What to pay attention to?

Open advertising design company, pay attention to the following aspects:

One, the market

Plane design, web design, multimedia animation design is the three mainstream industries. Graphic industry is relatively traditional, there is a history, there are more brand companies, competition is fierce; web design companies are more, due to the low starting point, the competition is also fierce; multimedia animation due to the relative complexity of the technology so a little bit, the company's competition is not so fierce, but the demand for enterprises is not as high as the first two.

Difficulty of the graphic design industry

Graphic design companies, according to observation, do a good job of the company one is VI design based advertising/image design company, the second is to have their own printing design of graphic design companies. VI's design cost is not high, rely entirely on the company or the designer's popularity to raise the price, and gradually improve the visibility of the community is the key. And have a printing design unit as a result of printing to earn a relatively large profit, therefore, the design price can be flexible to adjust the control, but you want to have a set of millions of printing equipment should have considerable financial backing of the company to do.

If the opening of the graphic design company, reflecting the price is choked low factors are mainly personal design (regardless of cost and profit), the other is that the printing house have their own design team, they can be low or free for customers to do design services.

Web design company's difficulty

Web page in recent years the company has mushroomed and opened up, although the company's demand is also increasing. But because many customers are in the knowledge of the network is not enough, those bosses generally like to find a large company to hosting services, space, etc., such as China Enterprise Network, WAN, (even one of my customers can give us the design to do, but the contract states that we want to Ironton's space). And similar to China's enterprise network of companies and as if the carpet covered the market, we only check the small shrimp to eat. Plus some to do program-based technology companies, also known as the design of the web page, the price is extremely low, in order to bulk trafficking program-based.

In addition, the impact of individual design power is also very large. See a lot to do a more decent service site, a closer look are individuals.

Difficulty of multimedia design industry

Multimedia, although the technical difficulty is a little higher, but 1-2 people can still get it done, the general demand for multimedia companies are large enterprises, they are more demanding on the company, after all, tens of thousands of dollars of business to the individual is still not assured that, in addition to the large companies need to be formal invoices for the accounts. So the competition is not so incandescent.

And because multimedia is not every enterprise every period of time, so it is difficult to guarantee the volume of business. Unless you work with ZTE, Huawei or cell phone manufacturers, they have more demand.

Additionally, multimedia hardware also widens the competitive distance between companies, such as cameras, video capture cards, recording rooms and so on.

The development of advertising and design companies

should be to serve a small group of customers and concentrate on serving their needs well. Customer oriented. Or, serve a certain industry and concentrate on raising the profile of the industry and becoming the standard for a certain industry.

Design company operations need to consider several aspects:

Opening a design company can not expect too high, thought one open is full of gold and silver, open the threshold of the design company is low, the risk is small, the return is not naturally high. (Risk and profit is always proportional), design companies do the best, don't sell oil with the ratio.

In addition, the design company is not in the short term to establish a brand or establish a large number of customer base, design is a fine work, and the designer is a literati origin, it is more difficult to short-term mastery of business knowledge. Do not do a 1-2 years first do not make a sound, huh?

To consider if the company at least in the first 3 months without a point of business can be maintained within the hands.

Two, business

Business before

1, expanding social awareness

Writing articles in the press, participating in design competitions won awards, was collected by the publication, etc., seems to have nothing to do with the design of the business, the future of the enterprise has a great deal to do with the growing prosperity. There is an opportunity to get on.

2, advertise in relevant publications

Traditionally, there are advertisements in the yellow pages, generally about 4-5K a year, newspaper advertisements, etc., which is very random, but a large number of readings. A lot of classic graphic design firms just advertise in the yellow pages in addition to their old clients, and can guarantee them a good amount of new clients coming in. This takes the brunt of it as long as funds allow.

3, network promotion which is the least expensive, but the most obvious effect. If you can ensure that the keywords in GOOGLE, BAIDU, and other large-scale website ranked in the first 3.

4, establish word-of-mouth transmission

Owned a design company, friends around, classmates, old colleagues, and even parents, are to go back and forth to the publicity, and impatiently tell them what they are doing, what can be done specifically (specific points). This is not costly publicity. In front of them must be designed determination, professionalism, enthusiasm to pass over, do not forget to give them business cards. We can give an example, there are 100 people who know what you are doing, and give you 10 business a year can afford to publicize you, right? At intervals, you think there are business referrals may be friends to have dinner together, say your company's good news, it does not cost a lot of money. The speaker moves a thousand pounds, the listener begins to ding ding, don't be afraid of annoyance, back and forth chatter.

5, businessman promotion. This is no way out. This approach can bring the current business, but open the company is not to exist and exist, the salesman system is difficult to make the company over time and precipitate what. Retreat and choose.

Business to the immediate

The phone will need to first understand the basic situation of the customer

Customers call to consult the business situation, it must be clear that the customer's needs, the phone should be clear about so many points: one is the customer's contact method, sometimes hang up the phone only to find that did not write down his last name, and so you call, found to dial an extension, a business is so dead, is the The lowest level. Secondly, we should be clear about what project the customer wants to design, don't bring the wrong information. Third, you can try to understand the position of the customer, ask him what he is responsible for, (clear its power), four is to try to make time to meet at home, this is very important, you can say that their own door to show their own work, to expand the scope of your choices, you can say that we can be based on your requirements, combined with our experience, to put forward some constructive ideas; can also say that even if the business can not be done, but also to make a friend, the And so on the topic. Fifth, if the customer asked if you can do the Lord, or took the initiative to leave a private cell phone number, 8 into the hope that the rebate. Have to be flexible.

Full understanding of the customer's company

After the phone call with the customer, the first time is to go on the customer's Web site, browse the basic status of its company, so that when you can communicate with the customer, there are enough topics, but also let the customer have a good impression of you.

Arrangement of characters to visit customers

Visit customers to try to arrange 2-3 people, on the one hand, more people show the solemnity of the customer, the second is that we can not be nervous in the conversation, the momentum overwhelmed the people, there is no topic, others can continue to say. But more people can not seem to be chaotic, the main thing is to say a person, other people to do to supplement.

The main points that need to be made before visiting customers:

1, visit customers must pay attention to the image, can not be too casual, focusing on their own is to pay attention to each other.

2, visit customers must be on time, it is best to arrive 10 minutes early, first downstairs to soothe the emotions, organize the thinking, but also in order to avoid traffic jams caused by accidental timing.

What information do you need to bring to the customer

Company profile information, it is best to stay with the customer, the company information must be beautifully produced, reflecting the strength of the enterprise. (This is an important step to win the price), and then you can bring the relevant knowledge of the introduction of the information, because after all, many customers do not understand the design, you can bring more samples, will be the basic knowledge of the organization, patience for the customer to take a lesson, (as long as the customer does not drive you away, you continue to deepen the impression). In addition, you can consider the price of the past has done a relatively high point, or more weight of the enterprise's cooperation contract, to the customer to do a comparison, with the facts speak.

Waiting before the customer reception

Sometimes, customers let us wait at the reception desk or conference hall, do not think that it is a waste of time to watch the company's decoration, the company's environment, the company's culture, the company's estimated spending power. If you can talk to their other colleagues, you can also learn about the company's situation, and make more friends.

Customers meet after the negotiation

Customers in the formal negotiations must be solemn, more listening, more records, when customers need you to do a verbal introduction of the company, try to introduce the company's highlights, the tone of voice to be sure, naturally, and positively welcome the customer to visit the company. For professional knowledge to show their skill, enthusiasm.

In a relaxed moment, you can ask the customer's personal situation, such as where the hometown, in the company's responsible for the affairs. For future customer communication to lay a deep foundation.

How to show the company's work, highlighting the company's advantages

When showing the company's work, we must pay attention to the customer's reaction, and actively try to understand the elements and paragraphs that the customer needs to know, and then start to explain. In the event that the customer's reaction is not positive, we still actively and patiently explain and display.

Displaying the work should not be too fast.

How to negotiate the price

Price is the weight, can not set the price too quickly, because the price of the design industry is based on the other party's spending power, if set too early, you lose the opportunity to raise. In the customer must say the price of the time, we actually have a maximum price in mind, and the lowest price, I suggest that you can first say the highest price, huh ~ ~ (of course, is to be flexible to look at the situation)

need to understand, record what information about the customer

Generally, no matter what we do design, need to understand the customer's corporate culture, entrepreneurial spirit, to understand the other company's business scope, as well as market activities. business scope, and market activities, so that our design can be in line with the size of the enterprise, industry characteristics.

This is also the fun of the design company, access to a lot of business practices.

Secondly, depending on the needs of the project, we are able to view the company's brochure and write down their requirements for the project.

How to write to the customer planning/price program

When leaving from the customer, back to the company needs to write a targeted feedback text is necessary, or planning, or price book, I suggest that the content can be written on the conclusion of this negotiation, such as (this) project background, the customer company's introduction. The customer's requirements for this project, and then write down our price, the project progress schedule, the organization of our participants, payment methods, as well as their own company's introduction attached.

The content of the plan is as detailed as possible, after all, if you negotiate in front of a bad, this plan can make up. The front of the conversation is good, this plan can be strengthened. Try to spend more time, more targeted, can lift the customer's questions. It seems that you are not advertised first of all to find a full range of advertising talent equivalent to the manager, or customers ask you to ask 3 do not know how to do you this is to earn the difference in the middle of the first to have a stable customer base and business in addition to the design and installation of the production you do not have to worry about in the middle of the point you want to prepare a sample for customers to choose the top of the advertisement involves too many specific things you still have to ask the manager to install the most important thing is personal safety! The design of the design is good to the customer to see the draft finalized draft in the do not have much problem with the color accuracy this has nothing to do with the price. How much material and size is the thing that counts the money

What you need to do now is to find a manager (all-round talent know everything). At least one designer, two installers a few computers, printers, it is best to have the strength to buy a photo machine to write really high profits suggest that their own installers can do nothing to do with the photo something to go out and install are not delayed, probably that is the specific operation of these or ask the manager should be too much to write down to open a design company 01, do not think of yourself as the boss, to exploit others, you have to exploit yourself first. 02, do not print the words of the general manager on the business card, print the design director or customer director will make your business to carry out more room, customers will also feel that the size of your company looks okay. 03, do not always get together with the people doing the design, unless you just want to be a designer. 04, do not easily look for and their own very familiar with their buddies to work together, unless you see the money more important than friendship. 05, do not look for unfamiliar and or people you don't know very well to work with, unless you already have the experience and ability to navigate such dangerous collaborations. 06, don't expect to be able to get rid of computers in 5 to 10 years, unless not an aspiring designer. For design company entrepreneurs, the exhaustion of your thinking means the exhaustion of your company.07, don't turn your back on your ideals, unless you feel that money is the only thing you feel is important, and being an ideal person will naturally lead to the achievement of an ideal company.08, in the face of the reality and ideals, you have to learn how to balance and endure, and know that it took Star Chow more than a decade to let people know that his original The kung fu is also good. 09, do not think, from the employees to deduct silver is a very shrewd practice, after all, kao this point of silver is not a big fortune. In the pre-entrepreneurial period, every capable employee is the fundamental development of the company. 10, to be erudite, not fine, as long as the miscellaneous, to let each of your customers feel that you are an expert. 11, fewer serials, more news and financial programs, to cultivate their own observation and examination of the problem of the ability to 12, adhere to the book, to always walk in front of the people around you, to catch up with other people and be caught by other people will create two kinds of different temperament. 13, to read, to always walk in front of the people around you, catching up with others and by others will create two kinds of different temperament. Different temperament. 13, to pay attention to learning business etiquette, in the process of entrepreneurship, these qualities will earn you the respect of customers. 14, to be clear, the fundamental difference between the design company and the advertising agency, know where the road, in order to figure out how to go on this road. 15, do the vision is equally important to do the retrospective, unrealistic assumptions and hasty approach is fatal. 16, do not rely on anyone, a small company's body of work. Depend on anyone, a small company's physique is kao strong pressure and desperation to exercise out, parasitism and dependence will only make their own in the wind direction change when the death of a very bad. 17, proficient in finance, to do the heart of the matter, but can not become a miser, know how to invest, will have output, accurate investment and reinvestment is the next step in the development of the cornerstone. 18, don't in the tax and so on to use the big brain, the deepening of the commercialization and internationalization process will only be the commercialization and internationalization process will only be the deepening of the business of the company. The deepening of commercialization and internationalization will only make you encounter more stringent financial and operational review, unless you always just want to hover in the lower reaches. 19, as early as possible to establish a set of objective, in line with their own company's management system, responsible for the same problems you will waste the same time, and sometimes even jeopardize the company's life. 20, do not think that you are a machine, other people must also be a machine, harmonious Frequency of work will create a harmonious working environment, your company's temperament will be born. 21, to pay attention to each small single and small customers, or the so-called professionalism will be gone, you will correspondingly lose the development of opportunities and quality. 22, never be satisfied with their own work, stronger than you are around the people and companies, they are ready to give you a hard hit. All you can do is to keep improving yourself to make the vitality more vigorous. 23, the design company is a character, ten years to do small, one day to do big time, all your efforts will be verified. 24, always remember that you are a businessman who knows design and loves design. With the design to eat, you are more qualified than others.