The case of enterprise management

The shift from humanized management to a combination of humanized and institutionalized management The development of Sitda has followed two main lines: one is the product line and the other is the corporate culture line.

In the first ten years of Sitda's development, the development of Sitda's corporate culture went through three main stages.

The first stage was from 1988, when the company was first founded, to 1994; the second stage was from 1994 to early 1997; and the third stage was from early 1997 to 1998.

And in the process of the development of enterprise culture, and from purely humane management to the development of humane management and institutionalized management combined with each other.　　The first stage: to "people-oriented" for the purpose of putting forward the enterprise's three original intentions In 1988, when Salida was founded, is seeking survival, but also fully aware of the importance of their own (people), so the earliest put forward the "people-oriented", and it has always been the It has always been the essence of Salida's corporate culture.

Secondly, because Salida is mainly an industrial company, the name of Salida is interpreted by saying that "Real is the foundation of business, and to achieve it is to be good to the whole world".

Then there is the idea of "contributing wisdom to society and enjoying benefits with the public".

Taking this as the basis, the three original purposes of the enterprise were put forward: to try a mechanism to enable intellectuals to obtain reasonable remuneration through their own labor; to create a mechanism to enable scientific research results to be rapidly transformed into commodities; and to set up a brand to take part in the international competition and to earn foreigners' money.

It can be said that from the very beginning, the entrepreneurial purpose of the Sitta people was not just to seek for food and clothing, but to create institutions and mechanisms to establish a brand, with a far-reaching ideal.

It used the more ambitious ideals to attract intellectuals to start their own businesses and contribute to the country.

The three original aims of the enterprise are still guiding Salida's development today.

The first original intention was the direction and mechanism of the enterprise at that time, to give everyone a sense of direction, and to allow individuals to have the opportunity to prove their ability; the second original intention was reflected in the fact that SITA developed its own products from the initial terminals to today's VCDs and PCs, but whether the products could be transformed into commodities quickly or not, and whether they could be formed into a mechanism were very important; the third original intention showed that sooner or later, SITA should go out of the country. The third intention is to show that sooner or later SITA will have to go out of the country.

Sitta has a chance as long as it has confidence, determination, internal synergy and a sense of direction.

The second stage: in the "people-oriented" on the basis of the "system of business", determined to create a Chinese own brand name Sida's corporate culture throughout the words and deeds of each employee, throughout each product, Sida is trying to create a breakthrough in the regional culture of the corporate culture, and to create a new culture. The corporate culture breaks through the regional culture, so that employees grow up to be Chinese and international people in such an atmosphere.

Sitta strives to create the ***same culture, ***same values, and behavioral norms of the group, while at the same time advocating the formation of individual characteristics in each single unit.

It embodies the organic combination of traditional Chinese culture and modern western management methods.

With the development of the enterprise, the culture of the enterprise has been constantly supplemented.

In 1994, Salida summarized the five articles of corporate culture: First, people-oriented, system-based.

Enterprise development, people-oriented alone is not enough, but also should be managed by the system, people-oriented through the system to ensure that through the system she people-oriented ideas to be continued and spread.

Second, team spirit, 1+1>2.

The collective of a person left, the chance of success will be reduced.

The power of the team is reflected in the behavioral process of mutual cooperation, embodied in the business process of team spirit.

Third, market-oriented, technology-driven.

In this regard, the development of the terminal is a very successful example.

To survive, Salida's products have to be developed according to the needs of users.

This experience has been learned from a little bit of early experience.

In order to adapt to the needs of the market, Salida has made more than two hundred versions of terminals.

Fourth, quality first, sustainable management.

Sitta is not a short-term behavior of the enterprise, but to become a multinational large enterprises through the development of a big jump step by step.

Therefore, the products should not be only for momentary and short-term profits, but also have the concept of sustainable development.

Fifth, contribute wisdom to society and enjoy benefits with the public***.

As soon as the enterprise was founded, SITA put forward the idea that to achieve is to do good to the world, which is not only the philosophy of the enterprise, but also the traditional Chinese thought.

In 1995, in order to realize the faster development of the enterprise, it proposed to break through and challenge the future.

In this year, SITA broke through the old way of product management in its business idea, and embarked on the comprehensive development way of combining product management and capital management.

1996, and put forward the "create Chinese own brand, do the business of real people's heart".

It should be said that by 96 years, the development of the enterprise has strengthened the confidence of the enterprise, and in 97 years, Sida and clearly put forward "tree state-owned brand, create scale efficiency".

This is an extension of the slogan in 96 years on the basis of the real Da's confidence is more than enough, the idea of doing some big business has formed the real Da people's **** knowledge.

In the "people-oriented" and "system-based" two, "people-oriented" is still the enterprise firmly grasp the central concept.

But with the increasing scale of the enterprise, purely by the individual's ability to sustain the development of the enterprise appears to be too great a risk, for this reason, Salida timely put forward to the system to regulate the development of the enterprise, to enhance its ability to resist risk.

In this way, from the first stage of focusing on pure "people-oriented", to the "people-oriented, system-based" realm, through the system to protect the "people-oriented" implementation of corporate culture.

The enhancement of this concept adapts to Salida's requirement of "becoming a famous enterprise group in China".

The third stage: put Salida corporate culture into a broader context, put forward the "Salida Group to serve the information society" With the extraordinary leaping development of Salida, the rapid expansion of the industry, the diversification of business, Salida needs a central concept to establish the coordinates of all the Group's business and activities.

Sitec's technological advantage is digital technology, which is the "core competence" for the development of multifaceted, and to adapt to this "core competence", Sitec must establish its "core concept" to regulate the future direction. To adapt to this "core competence", Salida must establish its "core philosophy" to standardize its future direction.

The big development year of '97 is coming to an end, and based on years of accumulation of enterprise technology, strength and culture, the foundation has been laid for the brewing of a new enterprise concept.

Through the reflection on the history and future of Salida, "Salida Group serves the information society" was proposed to position the enterprise.

It contains two meanings: firstly, the purpose of Salida is to serve the society, i.e., to make the users get the greatest satisfaction in terms of expenditure and income through high-quality products, perfect pre-sale, in-sale, and after-sale services, perfect problem-solving solutions, and personalized and value-added services, etc., which reflects the spirit and behavioral orientation of the people of Salida; secondly, this kind of service is not all-inclusive but has a specific scope, i.e., in the information society, the service should be provided to the users in a way that they can get the best service in the information society. Secondly, this kind of service does not cover everything, but has a specific scope, i.e., the public and organizations that use information products in the information society.

The framework of Salida's industry is very good, and it integrates well with the information society, and the key point of integration is the concept of service.

It shows that Salida's corporate culture has not only gradually transitioned from humanized management to a combination of humanization and institutionalization, but has also evolved from intrinsic to a fusion of intrinsic and extrinsic.

There are three reasons why it is proposed to serve the information society: First, it is fundamental to enable the success of Salida's main products such as terminals.

Two, in the future, social services will become more and more profitable, and customers will have more and more superimposed service requirements.

Third, Salida will have to establish a core advantage in market services in the future.

Corporate culture is a dynamic process, it is not a conservative system, but an open system, will develop with the development of the enterprise, and the development of the enterprise plays a role in cohesion and guidance.

This is exactly the case with Salida.