What does the pop-up store mean? Is it a sales model?

However, Pop-up shop is a brand guerrilla store, commonly known as Pop-Up Shop or Temporary Store, which means to set up temporary stores in developed business districts for retailers to promote their brands in a relatively short period of time (several weeks) and seize some seasonal consumers.

In English, it means "pop up". The reason why this format is called this name is largely because the business model of this format often has no large-scale publicity in advance. At this time, the store suddenly appeared somewhere in the street, quickly attracting consumers, operating for a while, and then disappearing.

Overseas retailing, especially fashion, is not a new word. It is defined as a new format of creative marketing mode combined with retail stores. The so-called Pop-up Store can be understood as a short-term fashion store.

Extended data:

Features of pop-up stores:

The most prominent feature is the temporary location and short-term business of the store. Its main purpose is to create a "not to be missed" attitude in the flash period through careful marketing planning and high-level artistic design in the early stage, so that consumers can connect with the brand and accept the mixed experience generated by the extension of brand connotation through artistic expression and media communication.

At the same time, such an excellent and wonderful brand flash show can enhance the inherent image label of the commercial complex, gather traffic in a short time, drive comprehensive commercial income, complete effective brand comprehensive public relations and other benefits. Many international first-line luxury brands will choose fashionable and exquisite cities to open such temporary stores.

Baidu encyclopedia-pop-up shop