Please elaborate on Alibaba's operating model and profit model.

Alibaba's operating process and profit model

The operating mode of Alibaba's website mainly has the following characteristics:

First of all, we specialize in information flow and collect a lot of market supply and demand information. Ma Yun once held an e-commerce seminar hosted by Alibaba during the Canton Fair in 2005, and expounded the following views: China's e-commerce will go through three stages: information flow, capital flow and logistics. At present, it is still in the information flow stage. Although the trading platform is not technically difficult, no one uses it, and enterprises basically have no demand for online trading, so it is of little significance to do online trading. This is the biggest feature of Alibaba, which is to do what can be done today and develop e-commerce step by step.

Functionally, on the basis of fully investigating the needs of enterprises, Alibaba integrates and classifies the information collected by enterprises to form a unique column of the website, so that enterprise users can obtain effective information and services. Alibaba's main information service columns include: ① business opportunities, with more than 700 product categories in 27 industries for reference, usually providing about 500,000 pieces of supply and demand information; ② Product display: display various illustrated product information databases of Alibaba members by product category; (3) Company Treasurer: Encyclopedia of company websites, which brings together more than 40,000 company webpages. Users can search for trading partners and learn more about the company. Members can also apply for their own company to join Alibaba's "company treasury" for free, and link to the relevant categories of the company treasury, so that members have the opportunity to understand the whole company. ④ Industry information: each industry publishes the latest dynamic information, and members can also subscribe to the latest information by category and receive it directly by mail. ⑤ Price quotation: Provide the latest quotation of enterprises and dynamic information of market price by industry ⑤ Chamber of Commerce Friends: Businessmen Club. Here members exchange industry views and talk about everything. Among them, tea breaks provide new topics for members every day, and analyze how to do online marketing and other topics for members. Business services: shipping, foreign currency exchange, credit investigation, insurance, taxation, trade agency and other consulting services. These columns provide users with rich and practical information full of modern business atmosphere, which constitutes the main body of the online trading market.

Second, Alibaba adopts a localized website construction method, and adopts local languages for different countries to make it easy to read. This convenience and affinity organically integrate the markets of various countries. Alibaba has established and operated four interrelated websites: English International Website () provides professional services for businessmen all over the world; Simplified Chinese China website () mainly serves the Chinese mainland market; The global traditional Chinese website () serves Chinese businessmen in Taiwan Province Province, Hongkong, Southeast Asia and all over the world. Korean website in Korean () serves Korean users (currently unavailable), and Japanese website in Japanese (). European languages and South American websites for the local market will also be launched soon. These websites are linked with each other, and their contents blend with each other, providing members with an integrated international trading platform, which brings together business information and personalized merchant communities from all over the world 178 countries (regions).

Third, at the initial stage of the website, the entry threshold for members is lowered, and the registered users of enterprises are attracted to log on to the platform with the free membership system, thus gathering business traffic and activating the market. While browsing information, members also bring a steady stream of information and create unlimited business opportunities. By July of 20001year, the number of Alibaba members had reached 730,000, coming from 202 countries and regions, and more than 65,438+0,500 merchants registered as Alibaba members every day. Alibaba members are mostly small and medium-sized enterprises, and the free membership system is the most important factor to attract small and medium-sized enterprises. In the increasingly complex and fierce market competition, small and medium-sized enterprises certainly refuse to miss this low-cost opportunity and seize business opportunities by using the online market. Large and small enterprises are active in the online market, which in turn brings various supply and demand to Alibaba and expands the online trading platform. Alibaba has more than 45 million page views every month, and there are 500,000 business opportunities in the information inventory. More than 3,000 pieces of business information are added every day, and more than 300,000 pieces are queried every month. On average, each piece of business information will get four feedbacks.

Fourth, Alibaba provides quality market services for its members through value-added services. On the one hand, value-added service strengthens the service function of this online trading market, on the other hand, it enables the website to realize direct profit through various ways. Although Alibaba does not charge members at present, according to Ma Yun, Alibaba's website is profitable at present. Alibaba's profit columns mainly include: China suppliers, design company websites, online promotion projects, and integrity. Through Alibaba's trading information platform, China suppliers provide China businessmen with special inquiries from international buyers from various countries. Customers can entrust Alibaba with a one-time investment to build the company's website. This project is mainly aimed at Alibaba, helping enterprises to establish websites with independent domain names and link with Alibaba. Online promotion projects consist of mail advertisements, banner advertisements, text links and module advertisements. E-mail advertisements are inserted into the advertisements of merchants through the latest express mail sent to merchants every day on the website; Text Links Place advertisements in text links. The newly launched Cheng Xintong project can help users understand the credit status of potential customers and find real online trading partners. To carry out the certification of authoritative credit institutions and confirm the legality of member enterprises and the business identity of contacts; Show the company's certificates and honors, and use the praise of business partners to become the best proof of the company's strength.

Fifth, moderate but relatively successful market operations, such as Forbes Select, have enhanced Alibaba's brand value and financing ability. Alibaba formed an alliance with Softbank, a Japanese Internet investment company, and invited Masayoshi Son, CEO of Softbank and Asia's richest man, as Alibaba's chief consultant, and invited Peter, former director-general of the World Trade Organization and current chairman and president of Goldman Sachs International Group. Sutherland served as a special adviser to Alibaba. Through various successful publicity operations, Alibaba has been selected as one of the best B2B websites in the world for many times. On June 5438- 10, 2000, Alibaba was awarded the "Best Trade Network" by the first China Top 100 Brand Website of the 2nd1century.

From a commercial point of view, Alibaba's profit points are mainly in the following four aspects: 1 establishing an enterprise site, 2 websites promoting 3 honest links and 4 tradelinks. From another angle, we can also put Alibaba's profit points:

First, integrity and security.

A, millions of members have passed the third-party evaluation and certification, and regularly track the list, so that the online corporate reputation index can be seen at a glance.

B AliPay, an electronic payment system, ensures the safe flow of funds between buyers and sellers.

C. Ten successful examples of online merchants, Zhejiang businessmen and Guangdong businessmen.

D, millions of honest and trustworthy online merchants.

Second, the brand qualification

Forbes has been the best B2B website in the world for five consecutive years. The largest B2B website in China. Global e-commerce leader.

Third, it is fast and convenient, that is, it can still realize point-to-point communication and transaction thousands of miles apart.

4. Low cost and free registration, ordinary members don't charge any fees.

Members of Cheng Xin Tong Can can conduct domestic trade only by paying an annual fee of 2300 yuan, without any additional fees.

Verb (abbreviation for verb) wide channel

A. Alibaba's network covers Asia, Europe and the United States, and it really sells its products abroad without leaving home.

B, know many like-minded online merchants through Alibaba, and open the door to wealth together.

Sixth, massive information.

Information on supply and demand that cannot be obtained through traditional channels can be found on Alibaba's website. Based on the above analysis, Alibaba's current success can be summarized in one sentence: good positioning, stable structure and excellent service.

1, in the initial stage, the information exchange platform was accurately positioned to avoid difficulties and develop with all its strength. Then, when the capital flow is relatively solved, Alipay, the corresponding interface tool, takes the lead to provide strong support for its own platform.

2. The structure is stable. Sutherland, the first director-general of WTO, became a consultant of Alibaba. The US Department of Commerce, the Japanese Ministry of Economy, Trade and Industry, the European Federation of Small and Medium Enterprises and other government and non-governmental organizations all recommend Alibaba to local enterprises. The traditional channel field has provided strong support for Alibaba. ("Listening to customers' voices and meeting customers' needs" may be the foundation of Alibaba's survival and development. According to relevant surveys, nearly 50% of Alibaba online members know Alibaba through word of mouth and use it; Nearly 50% of the total members have reached cooperation through Alibaba's commercial platform. )

3. In terms of products and services, Alibaba provides China's outstanding export-oriented manufacturing enterprises with the professional promotion service of "China Supplier" in the global market. Relying on the world-class online trade community and conforming to the trend of international buyers' online business, China suppliers recommend excellent suppliers of China's export commodities and get more and more valuable international orders. By the end of May 2003, nearly 3,000 enterprises had joined. At present, 70% of the recommended enterprises have traded online, and many categories of market places are full. In March, 2002, it began to provide global registered members with a passport to enter the honest business community-"Cheng Xintong" service. Alibaba actively advocates honest e-commerce, and cooperates with international and domestic famous credit agencies such as Dunbar, ACP, Huaxia and Xinhua Letter to launch e-commerce credit services to help enterprises establish online credit files, and improve the efficiency and success rate of online transactions through credit systems such as authentication, evaluation, recording, retrieval and feedback. Monthly win-win revenue increased by double digits.

In addition, in addition to the above aspects, Alibaba also has great wisdom and foresight in human resource management concepts and market expansion strategies. The talents used by Alibaba are updated at a rate of four years, keeping the team young and innovative. In terms of market expansion, the purpose of Alibaba's acquisition of Yahoo China is to be a search engine, and Alibaba is now concentrating on cultivating Taobao. Business opportunity search, advanced intelligent products and business information search may all become Alibaba's powerful core products in the future. I think, with commercial operation, advanced imagination and strong technical backing, and the huge customers accumulated by Alibaba, the real Alibaba model may really appear in 2009.