What is the emotional power and what are the cultural connotations of traditional food packaging design? Seek to understand, seek to understand!

The purpose of cultural packaging design is to organically combine the spirit and artistic connotation of traditional culture into the product, and the cultural design should show some of these aspects. One is to have an accurate knowledge of the core of traditional food culture. The second is to indicate the spirit of this traditional culture and expand its market influence and market appeal. Thirdly, the influence of traditional culture should be utilized to increase the cultural added value of commodities. So that consumers can get better spiritual enjoyment while obtaining satisfactory material enjoyment. Synthesizing the research results of cultural anthropology on material culture and combining the spiritual characteristics of traditional food culture, some basic material elements that produce cultural qualities can be used as the main reference for the cultural design of traditional specialty food packaging.

1, styling theme: styling theme to give the commodity a unique cultural meaning, the formation of traditional specialty foods produced in different eras of different ethnic groups, different regions and different customs, which are different degrees of reflection of the local social ideology and the state of social life at the time, but also reflects the cultural aesthetic consciousness of different ethnic groups under different historical conditions. Skillful use of modeling themes can strengthen the cultural nature of the design. For example, introducing the factors of traditional artifacts in the packaging design of traditional liquors and adding the factors of traditional woven fabrics in the packaging of traditional foods can achieve good visual effects.

2, color: the symbolic meaning of color, reflecting the differences in different cultures on the perception of color. With the folk big red and green color customs form a strong contrast is the literati scholar light and elegant color interest. The different emotional perception of color in eastern and western cultures reflects different aesthetic points. Packaging design should pay attention to the use of color expression! Choose the right color form can properly express the cultural meaning of color.

3, material: material is the packaging design for the product packaging and the choice of raw materials. Different cultural backgrounds, different regions for the choice of raw materials and requirements are different, thus creating a special cultural significance. Some traditional specialty food packaging due to the application of materials and cultural taste, showing the designer's understanding of the cultural concepts of the product. For example, some Japanese traditional specialty foods using natural grass rope and natural textile auxiliary packaging, not only shows the humanistic qualities of traditional culture, but also expresses the food of pure natural, green concept, reflecting a special cultural meaning.

4, function: function is the dual embodiment of material and spiritual needs. Material function is to meet the needs of consumers at the material level, while the spiritual function reflects the spiritual and emotional needs of consumers due to social awareness, value orientation, aesthetic taste, ethnic and religious differences. With the continuous improvement of material conditions, consumers' needs for spiritual functions are gradually expanding.

5, technology: technology refers to the production and processing of product packaging. Traditional technology and modern technology is a specific reflection of different cultural elements in packaging design, the appropriate technology can effectively reflect the cultural quality of the product. The perfect combination of traditional technology and modern technology can make the packaging both modern aesthetic fashion needs and traditional aesthetics of the inner quality.