Development of Laoshe Teahouse

Beijing Laoshe Teahouse was established in198865438+February, which is a wholly-owned enterprise invested by Beijing Dawancha Trading Group Company. 1988, the door of China's reform and opening-up has just been opened to the world, but western culture has begun to have a strong impact on China's traditional culture. Seeing the decline of traditional Chinese opera and other national arts, Yin Shengxi, the general manager of the company who has always loved China traditional culture, decided to open a Beijing-style teahouse, bringing together China traditional opera, Beijing snacks and China tea culture to publicize and display the charm of China traditional culture. An expert said that teahouses in Beijing were the most popular in the Ming and Qing Dynasties. Then its functions are divided into Qing teahouse, book teahouse, tea pub and wild teahouse. These teahouses with different functions not only became an indispensable part of people's life at that time, but also became an important part of China culture. Now the teahouse industry can be roughly divided into two categories. One is a traditional big teahouse, and the other is a Shanghai teahouse.

Laoshe Teahouse is one of the excellent traditional teahouses, which inherits and retains the charm of Beijing-style teahouses in form and function. The antique environment, wooden porch windows, Chinese hardwood furniture, bowls covered with fine porcelain and various palace lanterns hanging on the wall are all full of Beijing flavor. Here, you can not only taste authentic palace snacks and Beijing-style snacks, but also enjoy performances of more than a dozen art categories such as opera, Beijing rhyme drums, acrobatics and dance in more than two hours.

Today, Laoshe Teahouse has developed into a teahouse with a business area of 2,000 square meters and can accommodate 600 people at the same time. According to statistics, in 200 1 year, Laoshe Teahouse achieved sales income of more than 7 million yuan. Laoshe Teahouse, as a special leisure tourist place, is increasingly favored by Chinese and foreign tourists. Over the past 20 years, Laoshe Teahouse has received an average of 670,000 foreign tourists every year, from more than 100 countries and regions. Former US President Bush, former Secretary of State Kissinger, former Russian Prime Minister primakov, former Japanese Prime Minister Junshu Haibei, Nakasone and Princess Sirindhorn of Thailand are all guests here.

From Kissinger's first visit to Laoshe Teahouse 1993, foreign tourists swarmed in. They are very novel about everything here. They will not only ask Dabao like Kissinger to take it home, but also take photos with actors in China to introduce China's traditional culture to friends and family around them. On the guest book of Lao She Teahouse, I saw many foreign friends speak highly of Lao She Teahouse. A Uruguayan vice president wrote, "The Arabian Nights left me with memories"; A vice-chairman of the Slovak Parliament said, "I was intoxicated by China's art and wonderful tea fragrance."

Although the history of Laoshe Teahouse is not long, it has indeed become a window for foreign friends to understand the traditional culture of China. Although the teahouse culture has the nature of fast food, it is impossible for foreign tourists to have a deep understanding of China's calligraphy, opera and other art forms in just two hours' experience. However, on the one hand, the teahouse strives to let the guests see the most artistic categories in a limited time, on the other hand, it also makes great efforts in the environment, fully embodies China's aesthetic thoughts in the decoration style, and allows these foreign friends to integrate into the atmosphere of China culture from beginning to end.

Laoshe Teahouse not only actively "exports" China traditional culture, but also actively introduces foreign culture to domestic tourists. 1995, Vienna johann strauss Orchestra came to Laoshe Teahouse and performed the famous Lasky March on the stage. It is reported that the unique artistic atmosphere of Laoshe Teahouse has attracted more and more foreign art groups to perform here, and Laoshe Teahouse has become a real stage for cultural exchange.

Nowadays, the competition is more and more fierce. In Beijing's major foreign-related cultural tourist attractions, many people rely on traditional culture to eat. Among them are the Old Huguang Guild Hall, Liyuan Theater, Tianqiao Music, and the newly established Changpuhe Theater. Their business characteristics are also very similar, mainly to attract foreign tourists. After all, the number of foreign tourists coming to Beijing is limited. So many businesses will share a piece of cake, depending on who does it more distinctive.

Teahouse believes that Laoshe Teahouse has its own advantages in the competition and has established a good reputation in the society. Since its establishment, it has been supporting the development of traditional culture and art, and its network has established a group of like-minded artists. Since its establishment, Mei Baojiu, Li Shiji, Ma,,, and have performed on stage. These resources are unmatched by other businesses in the industry, and the actors' performances in Laoshe Teahouse are not paid much attention. Laoshe Teahouse will also begin to hold solo performances for artists in return for their trust in Laoshe Teahouse.

In addition, Laoshe Teahouse has increased its investment in cultural industries by reducing the proportion of investment in other industries. Through restructuring, they invested in the construction of a big bowl of tea theater near Qianmen Arrow Tower, and called it a sister flower with Laoshe Teahouse. This scale development effect makes them take the initiative in the market competition.

They will also invite management experts to provide vocational training for employees and change the traditional management mode. For this reason, the management of Laoshe Teahouse visited Taiwan Province Province, Japan, Singapore and Thailand.

Laoshe Teahouse is a collective-owned enterprise, but it has always been its responsibility to carry forward and spread the traditional culture of China, and this spirit has touched everyone. Laoshe Teahouse has come to this day through the efforts of several generations, including the painstaking efforts of entrepreneurs, performing artists and diplomats. I hope the star of foreign-related cultural tourism will shine forever.