What are the techniques of packaging box design methods

Packaging design that doesn't go through a number of stages of polishing simply can't stand up to the test of the market, and it's hard to bring real profit and added value to the product. The design of the sinks combined with their own years of experience in the industry, to share a few packaging design methods:

1. Direct display method

This is one of the most common and widely used to create a sense of affinity and trust in the products advertised. This approach because the product directly to consumers, so pay close attention to the combination of products on the screen and display angle, should focus on highlighting the product's brand and the product itself is most likely to move people's hearts, the use of color and light and the background to accentuate, so that the product in an infectious space, so as to enhance the visual impact of the advertising screen.

2. Highlighting the characteristics of the method

Use a variety of ways to seize and emphasize the product or the theme of its own distinctive features, and to make it distinctive, and put these features in the main visual parts of the advertising screen or to be underlined to deal with, so that the audience in the contact with the verbal picture of the moment that is quickly felt, to its attention and visual interest in the occurrence of the promotional stimulation of the desire to buy. Purpose. In advertising performance, the features that should be emphasized and rendered are generally determined by elements such as the special ability to distinguish the image of the product rich in personality, the manufacturer's corporate logo and the product's trademark. The technique of highlighting the characteristics of our common use of the very common means of expression, is one of the important techniques to highlight the theme of the advertisement, with the value of the performance can not be ignored.

3. Comparison and contrast method

Contrast is a tendency to the most prominent expression of artistic beauty in the conflict of opposites. It puts the nature and characteristics of the things depicted in the work in sharp contrast and direct comparison to show, borrowing the other to show this, comparing and contrasting each other, from the difference presented by the contrast to achieve a concentrated, concise, zigzagging changes in the performance. Through this technique, the performance and characteristics of the product are emphasized or prompted more distinctly, giving consumers a profound visual experience. As a common and effective means of expression, it can be said that all the arts benefit from the contrast expression. The use of contrasting techniques, not only to make the advertising theme to strengthen the performance, but also full of interest, expanding the infectious force of advertising works. The success of the use of contrasting techniques, can make the seemingly ordinary picture processing implies a rich meaning, showing the different levels and depth of advertising theme performance.

4. Reasonable exaggeration

With the help of imagination, a certain aspect of the qualities or characteristics of the object advertised in the advertisement is exaggerated quite obviously to deepen or broaden the understanding of these characteristics. Literary scholar Gorky noted, "Exaggeration is the basic principle of creativity." Through this technique one can emphasize or reveal the essence of things more distinctly and strengthen the artistic effect of the work. Exaggeration is to seek novelty and change in general, to exaggerate the characteristics of the object and the beautiful aspects of its personality through fiction, and to give people a sense of novelty and change. According to the characteristics of its performance, exaggeration can be divided into two types: morphological exaggeration and emotional exaggeration; the former is a representational treatment, and the latter is an implicit emotional treatment. Through the use of hyperbole, the artistic beauty of the advertisement is infused with strong emotional color, making the product distinctive, prominent and moving.

5. Small is big method

In the advertisement product packaging design of three-dimensional image to emphasize, take, condense, with unique imagination to seize a point or a local to focus on the description or extension of the enlargement, in order to more fully express the theme of the idea. This kind of artistic treatment to a point of view comprehensive, small to see the big, from the whole to the whole of the expression, to the product packaging designers bring a great deal of flexibility and unlimited expressive power, at the same time for the receiver to provide a broad space for imagination, to obtain a vivid interest and rich associations. The "small" in the "small", is the focus of the description of the advertising picture and visual interest center, it is both the concentration of advertising ideas and development, but also product packaging designers ingenious arrangements, because it is not a general sense of the "small", but small in the big, small over big highly refined product, is the deliberate pursuit of simplicity.

6. The use of association method

In the process of aesthetics through a wealth of association, can break through the boundaries of space and time, expanding the capacity of the artistic image, and deepen the picture of the mood. Through association, people see themselves on the aesthetic object or experience related to themselves, the sense of beauty often seems particularly strong, so that the aesthetic object and the aesthetic Microsoft Corporation of the United States fused into one, in the process of generating associations triggered by the aesthetic sense of **** Ming, the intensity of its feelings is always intense and rich.

7. rich in humor method

Humor method refers to the advertising works cleverly reproduced comedic features, to seize the phenomenon of life in the local things, through the people's sexual scruples, appearance and demeanor of some ridiculous features. The expression of humor, often the use of funny plot, clever arrangement, the need for a certain thing, unlimited extension to the extent of the caricature, resulting in a full of interest, attracting laughter and intriguing humorous mood. Humorous conflicts can achieve unexpected, but also in the sense of the artistic effect, hooks caused by the viewer will smile, in a unique way, play the role of artistic contagion.

8. Borrowing the metaphor method

The metaphor method refers to the product packaging design process to choose two copies of this copy is different, but in some respects there are some similarities in the things, "this thing is a metaphor for the other", the metaphorical things and the theme does not have a direct relationship, but a certain point and the subject of certain characteristics have similarities, and thus can be borrowed to give full play to the theme, to extend the transformation, to get ". The metaphor has no direct relationship with the theme, but it is similar to some characteristics of the theme in one point, so it can be utilized to extend and transform the theme, and get the artistic effect of "euphemizing". Compared with other means of expression, the metaphorical approach is more subtle and hidden, sometimes difficult to understand at a glance, but once you understand its meaning, it will be able to give a meaning to the endless feelings.

9. The law of the feelings and objects

The most direct role of the infectious force of art is the emotional factors, aesthetic is the subject and the beauty of the object is constantly handed under the suspicion, so that the advertisement picture at first glance do not understand the meaning of the question, resulting in a suspicion and a tense state of mind, in the viewer's mind to set off the layers of waves, resulting in the effect of hyperbole, drive the curiosity of the consumer and a strong move to open the active Thinking association, causing the audience to further explore the advertising theme where the strong desire, and then through the advertising title or the body of the advertising theme point out, so that the suspense can be lifted, leaving an unforgettable psychological feeling. Suspense technique has a high artistic value, it can first deepen the conflict, attract the audience's interest and attention, resulting in a strong feeling, resulting in a fascinating artistic effect.

10. Selection of the idol method

In real life, people have their own worship, admiration or emulation of the object, and there is a psychological desire to get as close as possible to him, so as to obtain psychological satisfaction. This technique is aimed at this psychological characteristics of the use of people, it captures the people of the celebrity idol admiration of the psychology of the audience to choose the idol of worship, with the product information conveyed to the audience. Because the celebrity idol has a strong psychological appeal, so with the help of the celebrity idol accompaniment, can greatly improve the degree of impression of the product and the sales position, establish the credibility of the brand, to produce ineffable persuasive power, inducing consumers to the advertisement of the celebrity idol praised by the attention of the product to stimulate the desire to buy. The choice of the idol can be a soft and graceful superstar, the temperament of the world-famous male sucker; can also be the world-famous sports world of men and women masters, and others can choose the political dignitaries, celebrities, art masters, battlefield heroes, handsome men and beautiful women, and so on. The choice of the idol should be with the advertisement of the product or service in character, otherwise it will give people a sense of far-fetched, so that people in the psychology to be rejected, so that it can not achieve the desired purpose.

11. Harmonious imitation method

This is a kind of creative citation technique, meaningfully using the new for the old borrowed name, the world is generally familiar with the famous paintings and other works of art and social celebrities as a harmonic image, after clever plastic fulfillment of the celebrities to make the famous paintings and celebrities to produce a sense of harmonic feeling to the consumer a new and peculiar visual impression and relaxed and happy fun, with its unusual, mysterious sense to improve the advertisement's purported use of the product or labor. The mysterious sense of the advertisement can improve the pursing effect of the advertisement and increase the value and attention of the product. This expression will be the persuasive advertising, in an almost cartoon-like witty fun, make people marvel, make you laugh, so that you will never forget, leaving a funny aftertaste.

12. Magical psychedelic method

The use of monstrous exaggeration, unlimited imagination to weave a mythological and fairy tale-like picture, in a fantasy scenario reproduced in reality, resulting in a certain distance from real life, this is full of rich romanticism, more than the realistic expression of the writing, to the sudden appearance of a magical visual experience, very infectious, giving people a special kind of beauty! Feelings, can meet the requirements of people preferring strange and changeable aesthetic interests. In this kind of expression, artistic imagination is very important, it is a sign of developed human intellect, all things need to be imagined, art is especially so. It is no exaggeration to say that imagination is the life of art. From the beginning of creative conception until the end of the product packaging design, imagination is active. Imagination of the outstanding characteristics of its creativity, creative imagination is the beginning of the excavation of new implications, is the emergence of new imagery show. Its basic tendency is to transform the experience evoked by the association, and ultimately to constitute a new image with the unique creation of the aesthetician, which produces a strong power to impress the mind.

13. Continuous series method

Through the continuous picture, a complete visual impression is formed, which makes the advertising message conveyed through the picture and text very clear, prominent and powerful. The advertising screen itself has a vivid visual image, repeated many times over the continuous accumulation, can deepen the consumer's impression of the product or service, to obtain good publicity effect, to expand sales, establish a famous brand, stimulate the desire to buy to enhance competitiveness has a great role. For the product packaging design strategy as a prerequisite for the establishment of corporate image more important role can not be ignored.

The above content is provided by the professional packaging design company - China Gateway Design, I hope to help you.