What are the traditional cultural factors in wine packaging design?

Factors to be considered in integrating traditional elements into wine packaging design

(1) Regional factors Each region has its own local characteristics, such as rice paper, ink and inkstone in Anhui; Suzhou embroidery, sandalwood fan; Kites in Weifang, Shandong; The hydrangea of Zhuang nationality are all materials that can reflect the regional characteristics. Therefore, the packaging design of famous wines in these places will incorporate these traditional elements. For example, the blast furnace home brew in Anhui is integrated into the whole package, such as emblem carving and Huizhou architecture. This traditional element with unique regional characteristics is integrated into the packaging design, which is elegant, concise and unique as a whole. Because it is a local traditional culture, it not only gives the locals a cordial feeling, but also conveys Huizhou culture to outsiders. (2) When integrating traditional elements into the packaging design of modern wine, we should fully tap the traditional cultural elements associated with the packaging object and use ingenious creativity. Xifeng liquor, Dukang wine, Fenjiu and other famous wines with a long history are all packaged with traditional elements. For example, the wine bottle of Fenjiu is made of blue and white porcelain, which shows the cultural heritage; Xifeng liquor decorated the four corners with traditional patterns, marking the traditional seal cutting of China and highlighting the classical characteristics.