What's the difference between modern marketing concept and traditional marketing concept?

1, the starting point of enterprise marketing activities is different. Traditional marketing concept refers to production concept, product concept and promotion concept, taking the enterprise itself as the starting point, while modern marketing concept takes the consumer demand as the starting point;

2. The ways and means of enterprise marketing activities are different. Under the old concept, enterprises mainly use various marketing methods to sell products, but under the new concept, enterprises use the overall marketing combination strategy to occupy the target market from the perspective of consumer demand;

3. The focus of marketing activities is different. Under the old concept, enterprises are short-sighted and often care about the profit and loss of each short-term transaction. Under the new concept, enterprises consider the needs of potential consumers in addition to the actual needs of consumers, so as to meet the needs of consumers and the long-term interests of society while pursuing long-term profits of enterprises.

Marketing concept

Marketing starting point

market strategy

marketing goal

Traditional view

Concept of production

Existing products

Increase output or improve product quality

Earn profits by increasing production and reducing costs.

Product concept

Existing products

Production of high-quality products and continuous improvement.

Produce high-quality products to expand sales profits

Sales creativity

Existing products

Improve product quality or try to promote sales.

Make a profit through promotion.

Modern viewpoint

Marketing concept

Consumer demand

Marketing mix (4P)

Profit by meeting market demand

Social marketing concept

Consumer demand and social public interest

Marketing mix in line with social interests (4P)

Only by meeting market demand and enhancing social interests can long-term interests be realized.

Ecological marketing concept

Coordination between consumer demand and environment

Harmonious marketing mix with environment (4P)

By meeting the market demand and maintaining the environment, we can gain long-term benefits.

Macro marketing concept

Create the external environment and market demand of enterprises

Marketing mix (6P)

Meet the needs of specific markets and make profits.