Inspection report on tourism

Highlight the characteristics of regional folk culture and accelerate the construction of Kongtong Ancient Town

——Inspection report on studying tourism industry development in Xi'an, Jinzhong, Tianshui and other places from November 1, 2006 to On the 7th, Zhang Xiaoyu, the executive deputy director of the district government, led the district tourism bureau, Kongtongshan Administration Bureau, Kongtongshan Tourism Group, and district architectural design institute to visit the Datang Furong Garden and the New Peach Blossom Spring in Xi'an. Tourist attractions include the Wang Family Courtyard, Qiao Family Courtyard, Pingyao Ancient City in Jinzhong City, Nanguo Temple, Fuxi Temple, Yuquan Temple, Huzhai in Tianshui City, the Xuanyuan Yellow Emperor Statue in Qingshui County, and the Spinal Beast Production Farm in Gangu County. Through study and inspection, I have broadened my horizons, updated my concepts, and gained a lot. Stones from other hills, can learn. Learning from the successful experiences of tourism development in Xi'an and other places, especially the successful practices in the protection, construction and utilization of antique buildings, is of extremely important practical significance for the construction of Kongtong Ancient Town·Daodao Station and the promotion of the rapid development of the tourism industry in our region.

1. Characteristics of architecture, development, protection and management of tourist landscapes in the three places

(1) Different architectural styles

1. The buildings imitating the Tang Dynasty are graceful and luxurious. The Tang Dynasty Furong Garden, the largest cultural theme park in northwest China, was built on the site of the original Tang Dynasty Furong Garden. It is my country's first large-scale royal garden-style cultural theme park that fully displays the style of the prosperous Tang Dynasty. It is also the country's largest imitation of the royal architecture of the Tang Dynasty. group. The 12 landscape areas of the whole park perform 12 cultural themes respectively, integrating the five senses (vision, hearing, smell, touch, taste), and displaying the grandeur, prosperity and nobility of the Tang culture in a panoramic and multi-angle manner. In particular, the royal-style garden buildings with Ziyun Tower as the core are graceful and luxurious, and the lake scenery of 300 acres of water surface blends with each other, which is enough to make visitors feel like "dreaming back to the Tang Dynasty". Tang Shixia is a comprehensive cultural landscape with the theme of expressing the essence of Tang Dynasty culture - Tang poetry. Selected Tang poems were written by famous calligraphers and engraved on the cliffs of Shixia, and were supplemented by relevant Tang Dynasty list books. , Chinese seals, tile patterns and other cultural forms are supplemented by various cultural forms, which are perfectly combined with the steep mountains of Shixia, forming a unique situation with rich spiritual connotations and a blend of humanities and natural landscapes, which is enough for tourists to enjoy Tang poetry in a leisurely and comfortable way. In the charm.

2. The imitation Ming Dynasty architecture is grand and majestic. Fuxi Temple, located in Xiguan, Qincheng District, Tianshui City, is the largest, most majestic and best-preserved Ming Dynasty architectural complex in my country commemorating Fuxi, one of the three ancient emperors. The temple faces north and faces south. The existing buildings have two doors and three entrances. The layout is strict and regular. A main axis runs through the north and south. The squares, pavilions, verandas and halls are dense and dense. The layout is symmetrical, grand, deep and magnificent. The archway, gate, Yimen, Xiantian Hall and Taiji Hall are arranged in sequence along the longitudinal axis, advancing layer by layer, solemn and majestic. The court rooms and stele corridors are symmetrically distributed along the horizontal axis, in a neat and orderly manner, and have a distinctive traditional Chinese architectural art style.

3. The houses are simple and innocent. Known as "a pearl of northern residential architecture in the Qing Dynasty", the Qiao Family Courtyard is a magnificent architectural group that embodies the unique style of northern residential architecture in the Qing Dynasty in my country. It is integrated with the simple folk custom display. Looking down from a high altitude on the layout of the courtyard, Just like the Chinese character "囍" which symbolizes good luck and good fortune, it has a majestic and tall appearance, shaped like a castle. It faces the street on three sides and is surrounded by closed brick walls, more than three feet high. There are parapets and watchtowers on top, which is safe and solid. , and looked majestic. The interior is magnificent, resembling a painted boat, with brackets and cornices, stone and brick carvings, tooth-block buildings, and painted gold decorations everywhere. The craftsmanship is exquisite and each has its own characteristics. It has high architectural aesthetics and residential folk custom research value. The exquisite design and fine craftsmanship fully reflect the unique style of residential architecture in the Qing Dynasty in my country. It has high ornamental, scientific research and historical value. It is indeed an unparalleled art treasure house.

4. The art of spine beast is ingenious. Ridge beasts are mostly a kind of folk decorative art material decorated on the roofs of ancient buildings. They are divided into running beasts, hanging beasts and owl kisses according to categories. They are made by traditional folk handicrafts. Ancient buildings are decorated with ridge animals, firstly to make the house beautiful, and secondly to ward off evil spirits and ensure peace. It is one of the representatives of local folk culture. Gangu Ridge Beast has distinctive local characteristics and local flavor, and its production themes range from folk traditions to myths and allusions, from fish, insects, birds and beasts to flowers, plants and trees. It is lively and lifelike. It is made by hand using local red soil and is both modern and concise. It is thick and has the intricate and gorgeous look of the Qing Dynasty.

5. The ancient city of Pingyao is majestic and majestic. Pingyao Ancient City, known as "the collection and treasure house of ancient Chinese architecture", is one of the gathering centers of ancient Chinese residential buildings and an outstanding example of Chinese Han ethnic cities in the Ming and Qing Dynasties. The ancient city has a square layout, facing south and 15 degrees to the east. The entire city is in the shape of a turtle. It has all the defense facilities including city towers, turrets, watch towers and crenels. The city has Dianjiang Tower, Kuixing Tower, and horse paths up and down the city wall. Wait for the layout to be reasonable. Inside the ancient city, the four main streets, eight small streets, and seventy-two cricket alleys have distinct priorities. When viewed from the air, they look like a pattern on the back of a tortoise, forming a well-organized transportation network that extends in all directions within the city. Palaces, temples, businesses, escort agencies, and shops are scattered in an orderly manner. Siheyuan is dotted everywhere, and the streets are busy with traffic, presenting a peaceful atmosphere.

In the city, there is the Shuanglin Temple, which is known as the "Treasure House of Ancient Chinese Painted Sculpture Art", the "Rishengchang" bank account, the originator of China's financial history, known as "the number one in the world" and "connecting the world", and the domestic ancient Qingxu Temple, a Taoist temple in the Tang Dynasty with a unique structure of "suspended beams and hanging columns" that is rare in architecture, has the most complete ancient city wall in China, and the most precious existing wooden structure Zhenguo Temple Ten Thousand Buddhas Hall. Among the 4,000 existing ancient and Among the modern residential buildings, there are more than 400 that typically reflect the style and characteristics of ancient and modern northern Chinese residential buildings.

(2) Profound cultural heritage

1. Antique buildings have profound meanings. Shanxi is one of the birthplaces of Chinese civilization, and its existing ancient buildings rank first in the country. The ancient city of Pingyao has a long history and numerous cultural relics. Its ancient buildings and cultural relics are rare in China in terms of quantity and taste. It is extremely important for the study of ancient Chinese urban changes, urban architecture, human settlement forms and the development of traditional culture. It has artistic and scientific value, and highlights the "etiquette" standards of traditional culture in city construction ideas. The antique architecture has a very profound cultural heritage, thus forming its own unique characteristics. It is a very precious architectural cultural heritage across the country and even the world. . In recent years, Shanxi Province has made full use of its rich resources of ancient buildings, characterized by the protection, development and utilization of ancient cities and ancient dwellings, and vigorously developed a unique tourism industry, reproducing the splendid history and culture of the Chinese Han nation.

2. Residential houses have outstanding regional characteristics. Shanxi Province's long history and unique culture with local characteristics have created a number of famous residences such as the Qiao Family Courtyard and the Wang Family Courtyard. The Qiao Family Courtyard embodies exquisite architectural art, and also draws on many palace-style architectural features, including owl kisses, tube tiles, dripping water, mountains and other components, which makes it look extraordinary. In order to make it easier for tourists to remember the Qiao Family Courtyard, the three southern courtyards are designated as the First Courtyard, the Second Courtyard, and the Third Courtyard from east to west; the three northern courtyards are designated as the Fourth Courtyard from west to east. , the fifth hospital and the sixth hospital. The design of the courtyard is exquisite, the architecture is elegant, standardized and full of changes. It not only has the overall beauty, but also has its own characteristics in local architecture. This is a work of art that combines the essence of northern residential architecture. From the perspective of the form of the courtyard, there are Siheyuan, Chuanxin courtyard, Zhengtuan courtyard, and cross courtyard; from the roof shape, there are hanging top, verandah roof, resting top, hard top, roll roof and flat roof; from the shape of the door From the structural point of view, there are three-liter, eleven-step double-angled doors, half-bent eaves doors, hard-topped single eaves doors, brick-carved side-span doors, etc.; from the window format, there are Ming-style bar-type windows, Sky-wide partition windows, carved windows, double-sash windows and raised windows. Formed differently and varied. The Wang Family Courtyard, a complex of folk buildings, represents the spiritual outlook of the middle-level bureaucrats and scholar-bureaucrats in the mid-Qing Dynasty, and also reflects their cultural level. The construction and layout of the building is truly rare, fully demonstrating the exquisite skills of the Han national culture. It not only has excellent artistic aesthetic value, but also has rich historical research value.

3. The cultural connotations of old and new scenic spots are timeless. There are hundreds of folk custom exhibition rooms in the Qiao Family Courtyard, Wang Family Courtyard and Pingyao Ancient City, displaying more than 5,000 folk artifacts and cultural treasures. The folk custom displays include life etiquette, food, clothing, housing and transportation, seasonal seasons, farming customs, business customs, The themes include ticket account management, martial arts escort bureau, etc., which are divided into various courtyards and residences. The "Three Treasures of the Qiao Family" (Kowloon Lantern, Rhinoceros Moonglass, and Ten Thousand Balls) displayed in the "Qianyi Hall" of the Qiao Family Courtyard can be called rare treasures. The Wang Family Courtyard uses folk culture as the theme. The three friends of Suihan, the flowers of the four seasons, and the twenty-four filial piety are carved on stone, wood, and bricks, forming an exquisite "three carvings" art. It basically achieves the "architecture must have a picture, and if there is a picture, there must be a picture." If you are intentional, it will be auspicious." The highest realm of folk culture. Pingyao Ancient City is full of folk goods shops, with a dazzling array of folk decorations, pendants, and handicrafts, which is dizzying. Rich folk culture coupled with strong local culture, religious culture, and commercial culture are the ancient and enduring soul of "One City, Two Courtyards". The infinite wisdom of the working people displayed in its various exhibition halls has not only become an attraction for tourists. A tourist attraction for domestic and foreign tourists, it is also a palace of knowledge for studying history, art, politics and economy.

(3) Protection and development simultaneously

Xi'an, Jinzhong, Tianshui and other places insist on exploring the scenic spots, residential buildings, ancient cities and ancient buildings imitating the Tang, Ming and Qing Dynasties. Protection should be given priority while development and utilization should be given priority.

1. Ancient building planning with exquisite layout. The most complete existing Ming and Qing ancient cities in China, represented by Pingyao Ancient City, make good use of existing local resource advantages, adhere to the principles of scientific planning and reasonable layout, and combine local local characteristics in the construction of antique-style buildings. It truly achieves "fineness and beauty". The construction, protection and restoration of the ancient city of Pingyao completely reflect the historical appearance from the 17th to the 19th centuries, and it is a historical museum of the architectural art of the Ming and Qing Dynasties. Its ancient buildings and cultural relics are rare in China in terms of quantity and taste. They are of extremely important historical, artistic and scientific value for studying the changes of ancient Chinese cities, urban architecture, human settlement forms and the development of traditional culture. Therefore, from the time when the ancient city was first built, it showed an extraordinary and complete picture of cultural, social, economic and religious development. It also focused on the scientific planning and rational layout of the Chinese Han people in the construction of the ancient city, becoming A masterpiece from the Ming and Qing dynasties.

2. Completely preserved ancient city houses.

The purpose of the construction, protection and maintenance of the ancient city of Pingyao is to repair the old as it is, to restore the old as before, to be old but not old, and to be old but not vulgar. So far, the city walls, streets, residences, shops, temples and other buildings in the ancient city of Pingyao are still basically intact, and the original architectural pattern and style characteristics have remained largely unchanged. Most of the treasures in the ancient buildings in the city and its suburbs are well preserved. They are all organic parts of the existing historical relics of Pingyao Ancient City. They are also living specimens for studying the historical development of China's politics, economy, culture, military, architecture, art and other aspects. Known as the "No. 1 Chinese Residential House", the Wang Family Courtyard is the largest ancient residential building complex in my country. It has a strong traditional color and is a model of the Shanxi Merchants Courtyard. Its architectural art and cultural value are among the best in China. Its architectural characteristics: First, it carries the yin and embraces the yang, with the mountain on its back and the water on its back. It is built by the mountain, overlaps with the mountain, changes with the shape, and bends according to the situation, with floors stacked on top of each other and well-proportioned. Second, the fort wall is high, equipped with four gates, and is composed of four closed circles. It follows the Western Zhou Dynasty's multi-courtyard building with front halls and back rooms, which enriches the level of closed space and enhances the security function. The main building was built in strict accordance with the grades and tastes stipulated by feudal regulations and systems, reflecting the differences in feudal social grades and the ideas and ideals of scholar-bureaucrats. Third, it is majestic and fully functional. The main building is symmetrical about the central axis. There are courtyards within courtyards, doors within doors, halls and pavilions. The academy, garden, kitchen courtyard, and enclosed courtyard are all in accordance with local conditions. There are many themes for stone carvings, brick carvings, and wood carvings. , rich in content, skilled in knife skills, and exquisite in craftsmanship, it integrates folk customs and folk arts, and is a model of the "slender and dense" style of architectural decoration in the Qing Dynasty.

3. Cultural heritage that draws lessons from history. Pingyao Ancient City is a well-preserved historical city and the prototype of ancient Chinese cities. It basically maintains the historical style of the Ming and Qing Dynasties. Its characteristics are: First, the numerous cultural relics of Pingyao Ancient City not only represent the architectural forms, construction methods and material standards of ancient Chinese cities in different historical periods, but also reflect the artistic progress and aesthetic achievements of different ethnic groups and different regions in ancient China. Second, the ancient city of Pingyao is one of the birthplaces of "Shanxi merchants". It is also the birthplace of the "Rishengchang" bank account, the prototype of China's first modern bank. It has been more than 100 years ago and has played an important role in China's modern business history and In financial history, Pingyao occupies a very important position. Third, Pingyao Ancient City was built according to the traditional planning ideas and architectural styles of the Han nation. There are more than 100 streets and lanes in the city, which are still in their original historical form. The commercial shops on both sides of the streets are basically buildings from the 17th to 19th centuries. There are 3,797 traditional houses in the city, of which more than 400 have high preservation value and unique local features. It embodies the historical and cultural characteristics of the Han nation around the 14th to 19th centuries AD, and has important reference value for studying the social form, economic structure, military defense, religious beliefs, traditional thoughts, ethics and human settlement forms during this period.

The main inspirations from the tourism industry development in the second and third places

Through inspection and study, compared with the development of tourism industry in Xi'an, Jinzhong and Tianshui, although we have improved the development of tourist landscapes There is a big gap in terms of tourism, but our district has many advantages such as a long history, profound cultural heritage, and rich tourism resources. The tourism industry, mainly Kongtong Mountain Scenic Area and Kongtong Martial Arts, has strong development potential. The goals put forward by the Second Party Congress of the District Party Committee and the First People's Congress of the District's 16th District Committee to expand and strengthen the tourism characteristic industry and build the province's cultural and ecological tourism base are correct. The Kongtong Ancient Town under construction· The Daodao Station is also a creative and innovative decision, which is completely in line with the development trend of the tourism industry in our region. With the improvement of people's living standards, changes in consumption concepts, and the continued implementation of weekend holidays and "Golden Week", there is much to be done to develop "holiday tourism". We must give full play to our advantages, draw on experience from other places, seize once-in-a-lifetime development opportunities, and accelerate the pace of tourism industry development and construction.

First, strengthen government macro-control and work together to promote the development of tourism. The government should focus on the region's "Eleventh Five-Year Plan" and formulate a master plan for the development of the region's tourism industry in a generous and bold manner, with a high starting point and a forward-looking approach. In accordance with the sustainable development principles of "strict protection, unified management, rational development, and sustainable utilization", we will prepare detailed plans for key tourist attractions such as Kongtong Mountain, Taitong Mountain, Nanshan Ecological Park, Shiwangou-Dayin Mountain, etc. . Formulate and introduce policies to support the development of the tourism industry, expand financing channels, and cultivate diversified investment entities. Standardize tourism market management and optimize the tourism development environment. We will do a good job in tourism publicity and promotion, protect the tourism ecological environment, integrate tourism resources, and build tourism brands. We must do a good job in macro-control, strengthen organizational leadership, supervise the implementation of tourism development plans, strengthen the comprehensive coordination and management functions of tourism administrative departments, mobilize various departments and industries to actively support the development of the tourism industry, and jointly cultivate and expand the pillar industries of tourism.

The second is to deeply explore the cultural connotation of Kongtong and capture the best combination of tourism and culture. We should firmly grasp the theme of "The Yellow Emperor asked questions", adhere to the principles of "archaique style, cultural embedding, integration of mountains and towns, and simultaneous promotion of travelers and merchants", and speed up the construction of Kongtong Ancient Town·Tao Dao Station.

By building a famous cultural city of Kongtong, building hometowns of celebrities, and erecting iconic group sculptures, we will deeply explore the cultural resources of Kongtong, hold the Kongtong Cultural Tourism Festival, Kongtong Cultural Forum, Kongtong martial arts performances, and establish Kongtong cultural characteristic industry companies. Create high-quality products of Kongtong culture and art, promote Kongtong culture, enhance the taste of tourism culture, realize the organic combination and mutual penetration of culture and tourism, give the scenic spot a "living" soul, and strive to create a gold tourism brand of "Holy Land of Taoism - Kongtong Mountain" .

The third is to adopt pragmatic and flexible publicity and promotion methods to enhance the brand awareness of Kongtong Tourism. On the one hand, we must make full use of various mass media to create a grand tourism atmosphere and consolidate the customer source market. Conduct continuous and centralized publicity and promotion of our district’s tourism resources in central and provincial news media to increase our district’s tourism visibility. On the other hand, we should actively organize publicity and promotion activities, widely disseminate "Kongtong Tourism" information and expand the customer source market. Actively cooperate with tourism authorities, tourism enterprises and institutions, and tourist attractions (spots) inside and outside the province to achieve tourism market docking and customer source interaction; actively organize scenic spots (spots) and tourism enterprises to participate in large-scale domestic and foreign tourism festivals and hold publicity and promotion activities , organize "Kongtong Tourism" promotion groups to carry out publicity and promotion in major and medium-sized cities, thereby expanding the source market of domestic and surrounding areas. At the same time, it is necessary to plan from a high starting point and operate with great efforts, broaden the channels and methods of promoting Kongtong tourism, publish a number of books and video works introducing Kongtong's scenic spots, natural scenery, customs and folk conditions, and create a number of films, TV shows, songs, dances and other literature and art Excellent product. Fully learn from Qiao Family Courtyard's practice of relying on film and television production and broadcasting, Pingyao Ancient City has established a "National Photography Base", "Film and Television Production Base" and other open activities, invite celebrities to compose songs, shoot film and television dramas; hold national-level large-scale Concerts and cultural festivals will be held, and an open foreign exchange base will be established to expand customer markets across the country and the world.

The fourth is to comprehensively strengthen industry management and create a good environment for tourism development. Tourism authorities should strengthen industry management, improve management levels, and cultivate a good tourism market. Through the establishment of the Kongtong Tourism Training Center, an education and training system for tourism talents and practitioners has been established, combining academic education, vocational education, and on-the-job training to train tourism professionals at different levels in a planned manner, so as to ensure that all tourism professionals are trained as soon as possible. Personnel are required to work with certificates. Standardize the management of the tourism industry, carry out in-depth activities to create "China's Excellent Tourism Cities" and civilized cities, and enhance the comprehensive service functions of urban tourism. Strengthen moral education, improve the overall quality of the people, enhance the civilized awareness of the whole society, jointly shape and maintain a good tourism image of the city, and form a "everyone is a tourism environment, everyone is a tourism image" in the whole society "Atmosphere.

3. Some suggestions for the construction of Kongtong Ancient Town·Daodao Station

Through this inspection and learning, combined with successful experience in other places, we will now discuss the construction of Kongtong Ancient Town·Daodao Station And put forward the following suggestions for future operations:

1. Pay attention to the regional characteristics of Kongtong. The first is to highlight the cultural connotation of the ancient town. The construction of the ancient town should reflect the folk cultural characteristics of the Kongtong region in every detail. The overall layout of the ancient town and the surface stone carvings, wood carvings, brick carvings, paintings, decorations, etc. of the ancient town should be different from other buildings while retaining the characteristics of traditional Chinese architectural art. regional characteristics. In the central square of the ancient town, an iconic sculpture that reflects the cultural characteristics of Kongtong - the Xuanyuan Yellow Emperor statue is designed and constructed for tourists to visit and worship. Build a "three religions in one" palace, supplemented by statues of Sakyamuni, Laozi, and Confucius, and infuse Buddhism, Taoism, and Confucian culture for visitors to burn incense and worship and pray for health. Paint large-scale reliefs and murals such as "Eighty-one Taoist Paintings of Kongtong", "Eight Scenes of Pingliang" and "The Question of the Yellow Emperor" to enhance the cultural connotation of the ancient town. The second is to restore Pingliang residential buildings. Experts and scholars in Pingliang folk and folk culture are hired to restore the ancient residences of famous people in Pingliang, such as the Forbidden City, Prince Han's Mansion, Liuhu Academy, Jungu Villa, etc., based on historical records and folklore. Through consultation, the private residences of "big families in Pingliang" such as the Bai Family Courtyard, the Wu Family Courtyard, and Juren's Home were relocated and renovated as a whole, and planned to be built into inn-style residences, making them representative of Pingliang residences for tourists to visit and live in. Third, the interior scenery of the courtyard should be integrated with each other. The curve design along the lake should not only coordinate with the overall architectural style and the overall road design of the ancient town, but also create a dynamic effect of tinkling springs and gurgling streams. The combination of movement and stillness is refreshing. The greening work inside and outside the ancient town should also highlight local characteristics. The streets and roads are mainly lined with "Zuogong willow", the residential courtyards are mainly composed of peach trees, the temples and halls are mainly composed of pines and cypresses, and the roads beside the lakeside of the buildings are mainly composed of lawns. The large scenery is full of green, and the small scenery has a unique pattern. Intersection roads should pay attention to ecology. There are bricks but not bricks, grass but not grass. They follow the scenery and the situation. They are winding and quiet, shaded by green trees, and they are quiet and charming. The fourth is to carry out special catering services. The catering in the ancient town should highlight the characteristics of Kongtong, and should carefully process and repackage well-known snacks such as flat-pot steamed buns, pot helmets, roasted chicken, mutton soaked buns, crispy buns, stuffed skin, stove-toothed buns, sticky millet, stir-fried dumplings, etc. , explore the profound connotation of Kongtong food culture, design, package and promote the "Kongtong Style Banquet", promote the long-standing Kongtong food culture, and mobilize some "time-honored brands" in Pingliang to take the lead in settling in the ancient town, such as Chunhua Tower, Baixing Garden, Xiangtong Shengyuan, etc. should not only let them display their own golden signatures, but also highlight the characteristics of their dishes. The fifth is to carry out characteristic folk cultural activities.

Actively make use of the annual Kongtong Tourism Festival, Kongtong Martial Arts Festival, Kongtong Mountain "April 8th" temple fair and traditional festivals such as the Dragon Boat Festival, Mid-Autumn Festival, and Lantern Festival to hold Qinqiang Opera Competition, Spring Official Poetry Competition, Gao Xinzi Performances, and Buddhist Dojos and other special folk religious and cultural activities.

2. Adhere to market-oriented development and operation. The first is to actively explore and innovate ways and means of raising construction funds. When the plan has been determined, in accordance with the principle of "whoever invests, who owns, who manages, who benefits", extensively absorb social funds to participate in the construction of ancient towns. Formulate and introduce preferential policies and measures to actively attract well-known large-scale travel agencies, specialty catering, and tourism enterprises across the country to settle in the ancient town, set up branches, and carry out special tourism service activities. Second, after the ancient town is built, well-known clothing companies across the country are invited to design clothing that suits the overall style of Kongtong Ancient Town and can reflect the regional, cultural, and folk characteristics of Kongtong. The ancient town management personnel, store operations and service personnel, and public welfare positions work Personnel are dressed separately to gather popularity, create a strong cultural atmosphere, and integrate humanities and life into the ancient town. It is both like a bustling market and a comfortable home, where you will linger and forget to leave. The third is to invite celebrities to inscribe the names of streets, roads, public welfare buildings and couplets in the ancient town, as well as the names of operating stores, plaques, couplets, etc., and hang unique lace signboards and banners. The fourth is to establish an expert advisory committee. Invite experts, scholars, and celebrities in areas, folklore, culture, and tourism from inside and outside the province and the district to form the Kongtong Ancient Town·Dao Dao Station Advisory Committee to guide and participate in the construction of the ancient town and ensure the smooth progress of the construction of the ancient town. Through various efforts, * Work together to build Kongtong Ancient Town into a quality project that satisfies tourists.

3. The architectural decoration is scientific and exquisite. The construction of Kongtong Ancient Town requires scientific and rational selection of building materials, mainly reinforced concrete, supplemented by other building materials such as wood. On the one hand, reinforced concrete is cheap, which can reduce construction costs; on the other hand, reinforced concrete buildings are not easy to decay and Weathering and long shelf life, it can also reduce losses caused by natural disasters such as lightning, wind and rain, earthquakes, and fires. Judging from the craftsmanship of the antique buildings in the "Three Cities", the cement materials are used properly, the workmanship is fine, the stone is like stone, and the wood is like wood. It can be carved and sculpted, and it should be colorful and painted, so it can be fake and real. The decoration of Kongtong Ancient Town requires exquisite beauty. All cables are buried underground. There will be absolutely no bright lights or open wires after completion. Electric dials, lamps, speakers, etc. are appropriately decorated with antiques. Lanterns, lanterns, street lamps, corner lamps, and table lamps should also be based on antiques and be coordinated and consistent with the cultural theme of the multi-functional area. In particular, the interior decoration should be highlighted and exquisite, mainly with sculptures and murals, and some antique calligraphy and paintings and folk handicrafts should be hung appropriately to fully create a harmonious and beautiful Ming and Qing cultural atmosphere with internal and external unity.

4. In-depth development of Kongtong martial arts resources. A certain-scale Kongtong Martial Arts School is planned and constructed in the ancient town. As a training base for Kongtong sect of martial arts, it will allow martial arts enthusiasts at home and abroad to come to communicate and learn. This will not only increase the popularity of Kongtong Mountain, but also facilitate tourists to visit. At the same time, a large-scale martial arts arena will be built for performances. The "China Kongtong Kungfu Art Troupe" was established on the basis of the Kongtong Martial Arts School to perform Kongtong martial arts in ancient towns, Kongtong Mountain scenic spots, and even at home and abroad. Actively undertake and host major domestic and foreign martial arts events, launch martial arts cultural tourism routes featuring Kongtong "Zen" and "Martial Arts" and Kongtong "Tao" and Wushu, and use martial arts competitions and martial arts performances as carriers to attract Chinese and foreign businessmen Come to Kongtong Mountain for sightseeing and appreciate the true Kung Fu of the hometown of Kongtong Martial Arts. We will increase efforts to discover, organize, and popularize Kongtong Martial Arts, and organize special forces to excavate and organize traditional Kongtong Martial Arts routines, so that some Kongtong Martial Arts routines are on the verge of being lost. Kongtong Wushu has been inherited. Representative Kongtong Wushu routine books have been compiled and popularized in physical education classes in primary and secondary schools across the city. Tourist souvenirs with Kongtong Wushu cultural characteristics, such as the "Kongtong Flying Dragon Sword", have been designed, produced and sold. , "Xuanhe Dao", "Sickle Cane", "Kongtong Martial Arts Playing Cards", etc.

5. Create Kongtong film and television works in conjunction with provincial, municipal and district art groups to form Kongtong singing and dancing. The group established the Kongtong Cultural Performing Arts Company, and invited national celebrities to create works based on Kongtong Martial Arts, the Yellow Emperor's Question, the Legend of the Jinghe River, the Anecdotes of the King of Han in the Ming Dynasty, the Pingliang Tribulation League, the Qin Emperor and the Han Dynasty's Martial Tour to Kongtong Mountain, and the Five Hundred Monks of Kongtong Mountain. It also produces novels, film and television scripts, songs, dances and other literary masterpieces based on the War of the Xixia Army, and adopts a market-oriented operation method to actively cooperate with film and television and performing arts companies to adapt and film film and television dramas, arrange stage plays and invite large-scale song and dance productions. The company shoots movies and TV series in the ancient town to increase the popularity of the ancient town. At the same time, it plans to build a multi-functional drama hall of more than 1,000 square meters in the ancient town, which can be used for movie screenings, stage plays, festivals, etc. After completion, the Kongtong Ancient Town is both unique and unique. A tourist attraction with Daoyuan cultural characteristics and a centralized exhibition area for northwest ethnic culture, it can be used as a western film and television city to attract many domestic and foreign celebrities to film and produce films and TV series.

6. Vigorously develop tourism. souvenir.

Kongtong Tourist Souvenir Development Company was established to adopt a market-oriented operation method and cooperate with tourist souvenir manufacturers inside and outside the province to develop paper weaving paintings, shadow puppets, wood carvings, root carvings, paper cutting, embroidery, sachets, Xuanwu seals, Xuanyuan bronze mirrors, bamboo slips, gourds Paintings, theatrical headwear, facial makeup, pyrography, porcelain plate paintings, tapestries and other tourist souvenirs with the regional cultural characteristics of Kongtong provide sufficient supply for tourist souvenir sales stores in the ancient town and actively expand the sales market, making it a key player in the development of Kongtong tourism A powerful supplement.